A question for PRNewsers: are you excited that Scandal is coming back? And would you like to feel closer (in a fashion sense) to everyone’s favorite professional fixer, Olivia Pope?
The Limited hopes that the answer to both of those questions is “hell yes”, and they’re getting help from Manhattan firm LaForce+Stevens in promoting the fashion brand’s new partnership with the ABC drama. So far, the campaign and its well-fit coats have earned coverage via The New York Times, People, Forbes, Entertainment Tonight and others, so we’d say the collection is heating up.
We spoke to Megan Brown (follow her on Twitter), who manages digital/social at the firm, for more on the campaign and Kerry Washington herself.