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Posts Tagged ‘Ketchum’

Roll Call: Ketchum, MMG, Allison+Partners and More

Ketchum named Bill McIntyre director of its Washington, D.C., office. An award-winning communications professional, McIntyre brings more than 25 years of experience in communications to the role, including work in journalism, association communications and agency public relations, where he built his reputation as an innovator in advocacy strategies, crisis communications and integrated digital engagement.

McIntyre most recently served as executive vice president and group head for the Washington, D.C., office of Edelman. He led digital and traditional public affairs, grassroots and consumer marketing programs on behalf of leading companies and associations in the U.S., Canada and European Union, growing revenue and staff along the way. In addition, he is an adjunct professor in Georgetown University’s School of Continuing Studies, where he teaches graduate-level courses that focus on digital and traditional communications. Prior to joining Edelman, McIntyre served in leadership positions and, ultimately, as CEO of Grassroots Enterprise, Inc., a high-tech communications firm that specialized in bipartisan grassroots communications support for causes, products and companies. (Release)

MMG, part of Ketchum,  announced the appointment of Helen West as president, effective Jan. 1. She succeeds John Benbrook, who is departing MMG to become CEO of a Pennsylvania-based publishing company. West, whose most recent role was vice president of strategic development, is a pharmaceutical industry veteran with more than 20 years of experience in clinical research. West joined MMG in 2005 as general medicine therapeutic lead, developing and executing global patient recruitment and retention programs across indications and patient populations. In her most recent role leading strategic development, she continued to contribute to the development of recruitment strategies, but also has been driving strategic development for the company, including innovations, partnerships, and initiatives that move MMG forward. West also has held leadership roles at MMG in operational management, business development, marketing, and site support and field recruitment. (Release)

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Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Which Firm Will Represent Cuba?

In case you missed it, the big news in politics today is that the United States is re-establishing relations with Communist Cuba after decades of isolation.

Here’s the video of the morning conference via CNN:

The “new chapter” mentioned by the president comes about, in part, thanks to the release of American Alan Gross in exchange for three Cubans who’d been jailed in Florida for spying.

The question, then: which firm will handle US/Cuba relations?

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Roll Call: Ketchum, FTI Consulting, Cohn & Wolfe and More

Ketchum announced it has increased its investment to a significant majority position in its operations in Brazil. Previously, Ketchum owned a minority stake in the operation, which has been its valued partner in Brazil since 1997. The firm will be rebranded as Ketchum, from Ketchum Estrategia, effective immediately. Ketchum’s Brazil operation will continue to be led by its co-founders, partner and CEO Valeria Perito and partner and COO Rosana Monteiro. Long-time associate Regina Gobbo, senior vice president, will also play a vital role in the office’s future. Perito will report to Jon Higgins, Ketchum senior partner and CEO, International. Under her leadership, the Brazil team will continue to collaborate closely with other offices and affiliates across Ketchum’s global network, and in particular within the rapidly growing Latin-America region. (Release)

FTI Consulting, Inc. announced that it has bolstered its Media & Entertainment group with the addition of three professionals in Los Angeles, including Philip Schuman, who joins the firm as a senior managing director and co-leader of FTI Consulting’s Media & Entertainment group, as well as Cindy Wang and Daniel Punt who both join the firm as managing directors from HighView Media (“HVM”). In addition, FTI Consulting announced that Alexander Trauttmansdorff and Fabrice de Sez of HVM’s European unit will become affiliated with FTI Consulting to provide media and entertainment expertise in Europe. (Release)

Cohn & Wolfe has appointed Kristie Kuhl and Maura Bergen to EVP roles in its US healthcare practice. Kuhl and Bergen will focus on client relationships and respiratory product launches. Both will manage multi-layer teams at the firm. Kuhl previously worked at Makovsky as EVP and deputy practice leader during a career of more than 13 years at the firm, while Bergen previously served as MD at Twist Marketing, a W2O company, and served as director of public relations at Novartis. (PRWeek) Read more

17 Firms That the New York Observer ‘Top 50′ List Missed

NYO LOGO

Ye Olde New York Observer is known to be a publication that’s relatively friendly to PR pros who aren’t named Mark Penn. One prominent executive regularly publishes op-eds in its pages!

In case you missed it, the paper revealed its list of The Big Apple’s Top 50 PR Firms yesterday. The feature was extensive; beyond the basic list it included a “9 people to watch” slideshow and other little profiles shedding a bit of light on the people who make this industry run.

For the record, everyone who made the list deserves a spot on it. The people of #1 pick Sunshine Sachs always invite us to their holiday parties.

Still, this being a list, it did fail to mention a few worthy firms…sort of like those SEO trick “top entertainment PR” posts that show up in our Google alerts every week.

Back in September, we thought of a few people off the top of our heads who didn’t make the Business Insider “top tech firms” list. Now let’s do the same for the Observer group.

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Greenpeace Leaks Edelman’s ‘Shoot the Messenger’ Strategy Docs

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“Spread doubt about your opponents” is a common strategy recommendation for clients guaranteed to stir up controversy, but that fact doesn’t diminish the effect of the internal Edelman documents that Greenpeace leaked to The New York Times and Canada’s CBC News yesterday.

For reference, Edelman represents TransCanada, one of the companies behind the pending political fistfight better known as the Keystone XL Pipeline. This story concerns a different project called Energy East, which would transform a natural gas pipeline into one equipped to carry more than a million gallons of crude oil across Canada each day. The project, if completed, would also allow for easier exports to the United States.

The docs essentially suggest that TransCanada should do the very same thing other political advocacy groups do: uncover unflattering information about its ideological opponents and leak it to friendly news outlets without placing its own name anywhere in subsequent reports.

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Journalist Reveals Ketchum’s Suggestions for Discrediting Him

Ecuador2In case you missed it, Bloomberg Businessweek published an intriguing story yesterday by veteran journalist Paul M. Barrett that ran with the headline “What It’s Like to Be Attacked by Putin’s Flack.

The “flack” in question is Ketchum — more specifically D.C.-based partner Kathy Jeavons, who “heads both the Ecuador and Russia accounts” for the firm.

For the record, Jeavons did not personally attack or even contact Barrett. But a source did forward him a talking points document that the firm wrote for Nathalie Cely, Ecuador’s ambassador to the United States. The doc included both well-stated observations about Ecuador’s history with Chevron and suggestions for casting doubt on the credibility of Law of the Jungle, Barrett’s upcoming book on the lawsuit that accuses the company of abusing its relationship with the people of Ecuador.

One such suggestion: use friendly media outlets to raise doubts about whether Barrett ever actually visited the country or met the individuals he interviewed for the book.

We spoke to Mr. Barrett today for more information.

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15 People Business Insider Left Off Its ‘Top 50 Tech PR’ List

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ICYMI, yesterday Business Insider posted another of its famous clickbait listicles (not that we would ever do anything like that, cough cough). This one was of particular interest to the people in PR.

It’s true that “The 50 Best Public Relations People in the Tech Industry in 2014” was — as one of our industry friends put it — “so arbitrary.” At the same time, it’s always good to see journalists highlighting the real, valuable work done by PR rather than denigrating the entire industry.

It was also nice to see friends of the site Ed Zitron of EZPR and Barbara Bates of Eastwick get some respect.

A couple of things we noticed: someone really likes working with Waggener Edstrom and Brew PR and there weren’t a whole lot of names on the list from the usual suspects. Check out the O’Dwyer’s top tech firms list and notice how many of them didn’t appear in the BI post.

After the jump, we listed some people — both abstract and specific — whose absence we noted.

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The New York Times Probes Ketchum’s Relationship with Putin

Oh, You!!

New York Times media reporter Ravi Somaiya wrote what might have seemed like the most important PR story to break over the long weekend: a look into Ketchum‘s relationship with its most (in)famous client, Russian president Vladimir Putin.

What did the article itself reveal, though?

Not a whole lot.

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Ketchum Shuffles Its Tech Leadership

ketchum_logoIn what looks like a strong pivot toward the tech sector, Ketchum orchestrated a game of musical chairs involving several top executives within its San Francisco-based Access Communications shop and its Global Technology Practice this week.

Partner Susan Butenhoff, who founded Access and served as both president and CEO there until this week, will now serve as director of the firm’s tech practice while retaining the title of chief at Access.

Matthew Afflixio, who worked under her as EVP/creative director, has been promoted to president.

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Malaysia Airlines Positions Itself for Rebranding

malaysia-airLast month we noted that Malaysia Airlines, troubled by two recent tragedies, may undergo a name change as part of a coming rebrand. Today we learned a bit more about the financial details behind this project.

The airline, which turned to Ketchum to help manage the disappearance of MH370 in March, will transform from a publicly-owned and traded company into a private entity. State-run investment fund Khazanah Nasional wants to buy out the shares of the company that it does not already own, de-listing it and proceeding with a major restructuring that will almost certainly involve a comprehensive rebranding.

MA was in a bad way long before either of the flights in question. The company lost money during each of the past three years and will most likely go through a downsizing in order to stay open. Restructuring plans may face considerable opposition from the labor union representing its nearly 20,000 employees, however; the group has demanded the resignation of the company’s current CEO and, while its leaders agree that restructuring is necessary, they also expect to play a large role in all related discussions.

No word on whether Ketchum will assist in the coming changes.

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