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Posts Tagged ‘Ketchum’

Ketchum Has an App for Your Crisis

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What can an app do for you? More importantly, what can’t it do for you?

You may recall that the PRSA released an ethics app last year to some mild controversy–and yesterday The Wall Street Journal‘s new “CMO Today” blog brought us news that Ketchum is about to release an app to help you conquer crisis management.

You read that right. First, we have to share this bit from WSJ’s Steven Perlberg:

“…the firm hopes [the app] will give sweaty-palmed clients the ability to conquer any would-be PR nightmare from the comfort of their own phone.”

Aren’t you curious now?

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Roll Call: Ketchum China, NBCUniversal and More

Jane Morgan has been named VP and director of Ketchum Greater China Consumer Brand Practice. Morgan will report to Sean Fitzgerald, partner and EVP of Ketchum Greater China. In her most recent role, Morgan served as VP of Ketchum’s Hong Kong Consumer Brand Practice after transferring from the firm’s London office. In the new role, Morgan will help monitor the consumer brand practices at all five of Ketchum’s China offices; she will also work closely with Vivien Teo, the newly appointed head of digital strategy for the Greater China operation, to further the ongoing integration of digital communications into the firm’s China work. (CampaignAsia)

NBCUniversal has promoted Anand Kini to executive vice president of strategy and business insight. In this new role, Kini will assume responsibility for data-driven consumer and business insights and will continue to shape and develop NBCUniversal’s long term strategic direction. He will also be responsible for evaluating entertainment consumption, advertising monetization and the emergence of new viewership platforms to better inform NBCUniversal decision making. Additionally, Kini will be managing the existing research infrastructure and creating new capabilities to best support the businesses’ needs. Most recently, Kini served as the senior vice president, strategic planning and development since July, 2011. Prior to joining NBCUniversal, Kini held the position of senior vice president, financial planning and analysis for Comcast Cable Communications, LLC. (Variety)

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Malaysia Airlines Turns to Ketchum in MH370 Crisis

malaysia-airlinesWhat’s the toughest PR assignment in the world right now? If you said “Malaysia Airlines” then you’re right.

Friday brought news that Ketchum, a firm hardly afraid to take on the most challenging accounts around, has signed with MAS to help navigate the ongoing crisis.

The Holmes Report notes that the airline hired Ketchum several days after flight MH370 first went missing but kept the news quiet for obvious reasons.

The most interesting comments in the story come from the former head of communications for Malaysia Air, who admits that the company could have been a bit more sensitive to the concerns of passengers’ family members and avoided problems like the many misleading headlines about the text sent to parents and relatives.

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FleishmanHillard, Beekeeper Group Among Those Who Take Top Prizes at the PRWeek Awards

prweek awardsIn a packed ballroom at the Grand Hyatt above New York’s Grand Central Station, PRWeek handed out its annual awards to firms including Ketchum, FleishmanHillard and Beekeeper Group.

Starting with a video that repeatedly reminded us that we were at the “Oscars for the PR industry,” the event launched into perhaps its most poignant award. Communicator of the Year was given to Edie Windsor, whose courage and tenacity led to the overturning of the Defense of Marriage Act. Though she couldn’t be there, there was someone in attendance to accept the award on her behalf. In a statement, Windsor thanked the magazine for the honor, but also thanked the industry — “the real communicators,” she called them — for carrying her message far and wide.

In addition to Windsor, the Human Rights Campaign also took home an award for Best Use of Social Media/Digital. The award recognized the group’s efforts to realize its mission of equality for the LGBTQ community.

The remaining awards were handed out to some familiar names as well as some relative newcomers.

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Russia Specialist Claims Putin’s PR Spend Is a Waste of Money

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Yes, we’re talking about you.

In case you missed it, yesterday Eli Lake of The Daily Beast enlisted a former Russian Federation employee and author who specialized in media relations to explain why all the money the Kremlin spent on reputation advice was a waste.

While Lake vaguely insinuates unflattering things about Ketchum, his source Angus Roxburgh’s main conclusion is that Vladimir Putin does whatever the hell Vladimir Putin wants to do, no matter what his foreign and domestic advisors tell him.

Roxburgh (who was never employed by Ketchum) is something of a Putin expert.

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Twitter Mentions of the Missing Malaysia Airlines Flight Dropped 92 Percent In Less Than a Week

MH370We reported just the other day that Malaysia Airlines hired Ketchum to help with its PR efforts in the wake of missing flight MH390. Given the mystery and the tragedy of this situation and the way the airline handled it, it’s fitting that they would seek out professional communicators. But we may have reached a point where Ketchum’s job has gotten a little easier.

According to the authorities on this situation (CNN), “it could take months” or “years” to find out what happened to the aircraft. Actual officials say it’s possible we’ll never find out what happened.

Nearly a month after the disappearance of the airplane and with the promise of a lengthy, ongoing search, it looks like the once inexhaustible interest in the situation is getting exhausted.

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Roll Call Part 2: Ketchum, Business Wire and More

Danny Selnick has been named senior vice president, strategic markets at Business Wire. In his new role, Selnick will focus on new business development opportunities across many sectors that would clearly benefit from Business Wire’s innovative portfolio of products and services. Well known in the Washington communications community, Selnick has acted in an advisory capacity to senior-level executives and officials at public relations agencies, government, associations, advocacy groups, political campaigns, organized labor, non-profits, foreign governments and corporations. Selnick joined Business Wire in 2007, tasked with creating its Public Policy division. He assumed the additional responsibility of LatinoWire in 2012, growing its revenues to record levels. (Release)

Michele Anderson has been named director of Ketchum Atlanta, and Ketchum partner Jamey Peters has been appointed director of Ketchum Dallas. Michele Anderson joined Ketchum South in 2011 from her previous position leading Ketchum’s exclusive South African affiliate, Magna Carta. In her two years as SVP and director of new business development for Ketchum South, she has already developed a strong stable of new clients and has helped to add incremental business to existing clients. She is also a sought-after counselor to a number of clients in the region, and, under her stewardship, the Atlanta Corporate Practice has doubled in size. Jamey Peters joined Ketchum in Atlanta nine years ago as a corporate media specialist, where he quickly established himself as a strong corporate counselor. Four years ago, he moved his family to Dallas and assumed the role of associate director, Ketchum South. Jamey’s corporate expertise and strong energy sector background has helped to grow and stabilize clients in these areas, but he has also led award-winning campaigns for CPG and retail clients. Jamey was named a Ketchum partner in 2013, recognizing his enormous commitment to the firm’s continued success. (Release)

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Roll Call: Ogilvy, Telemundo Media and M Booth

Ogilvy Public Relations announced that Rachel Caggiano, senior vice president of Social@Ogilvy has been promoted to executive vice president, North America head of content, effective immediately. Caggiano is a founding member of the award-winning Social@Ogilvy offering and seven-year veteran of the agency. In her new role, Caggiano will direct the expansion of Ogilvy PR’s work in content marketing, emphasizing the distinct role that content plays in public relations, building reputation, establishing thought leadership, and driving advocacy. She will leverage her talents as an innovator in digital communications and her experience as a global manager of the paid, owned, earned media approach to design custom content marketing solutions for new and existing clients across North America. Since joining Ogilvy PR in 2007, Caggiano was a founding member who helped spearhead the rapid growth of the agency’s social media offering, (then 360 Digital Influence) Social@Ogilvy. (Release)

Telemundo Media announced the promotion of Allan Infeld, an industry veteran in media marketing and business development, to vice president, Client Development. Infeld had previously served as director, Client Development, Telemundo Media since joining the company in March 2013. In his new role, Infeld will work closely with internal stakeholders and business units to oversee all new client development for Telemundo Media. He will be responsible for identifying new ad categories and initiating and maintaining conversations with key advertisers. Infeld joined Telemundo Media in March 2013 as director, Client Development, where he worked with a variety of clients within the pharmaceutical space. Previously, Infeld was vice president, Client Development & Ad Sales, New Business Group at Univision Communications Inc.  (Release)

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Roll Call: Ketchum, Cohn & Wolfe, Nielsen Holdings and More

Ketchum Sports & Entertainment, a division of Ketchum, has expanded its leadership team with the hire of Eryn McVerry as a senior vice president. Based in KSE’s New York office, McVerry will play a critical role on some of the firm’s largest accounts, including Gillette and IBM. With a career spanning multiple agencies and a number of Fortune 500 brands, McVerry has more than 13 years of experience in developing multifaceted campaigns across disciplines, with a particular emphasis on sports marketing and marketing to men. McVerry has delivered brand strategy and sports marketing partnership programs for brands that include the U.S. Army, Motorola, Time Warner Cable and Tottenham Hotspur. In her previous role, McVerry was an integral part of Ogilvy & Mather’s work as creative agency of record for NASCAR, spearheading the inter-agency team that launched the largest brand campaign in the sport’s history. (Release)

Cohn & Wolfe has appointed Mischa Dunton as managing director of Cohn & Wolfe San Francisco. Dunton will be responsible for leading the San Francisco office, overseeing the day-to-day operations, employee development, client relations, and business development. She will also serve as senior client counselor for Cohn & Wolfe’s West Coast clients, including three in the agency’s top twenty. Dunton has nearly 20 years of experience in communications and brand management, specifically within the technology, corporate and consumer sectors.  She joins Cohn & Wolfe from APCO Worldwide, where she was deputy managing director and senior vice president. At APCO, Dunton was a founding member of the agency’s San Francisco office, responsible for a range of clients including Red Bull, Gap Inc., PayPal and Sheryl Sandberg’s Lean In organization.  Dunton’s experience includes strategy and programming for market launches, momentum and brand campaigns, M&As, change leadership and issues management. (Release)

Nielsen Holdings N.V. announced that Katie Burke will join Nielsen as its executive vice president of Marketing and Communications, effective Jan. 27. In this role, Burke will have global responsibility for Nielsen’s marketing and communications functions, including internal and external communications, content development, digital marketing, industry relations and events. She will be based in Wilton, Conn. Burke brings nearly 20 years of experience to Nielsen, most recently serving as the global chair of Public Affairs at Edelman. Prior to Edelman, Burke held several major roles in U.S. politics, including director of television news in the White House. She also served as communications director for major U.S. political campaigns, including the Rudy Giuliani Presidential Campaign and Governor Arnold Schwarzenegger’s successful re-election campaign in California. (Release) Read more

The Future of Content: Takeaways from the Council of PR Firms ‘Content Frenzy’ Event

CONTENT!!!

  • Content is the future of public relations—but do we really want to enter such a “shitty business?”
  • Content is the best way to reach the audiences our clients value most—but we can’t follow the media industry “over the cliff”
  • Our core competencies are in storytelling and earned media, and we should “think like editors”—but we have to demonstrate real-world value to our clients or we’re toast.

Confused yet?

The Council of PR Firms‘ 2013 “Content Frenzy” Critical Issues Forum was nothing if not contentious. During the event’s opening panel moderated by Ogilvy CEO Chris Graves, BuzzMachine founder/media critic Jeff Jarvis and WebbMedia Group CEO Amy Webb encouraged attendees to forget everything they thought they knew about “content” and stop trying to view PR as the new journalism, because:

His point? PR is all about “relationships”, not “creating more crappy content”, so we should stay away. And he didn’t let up.

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