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Posts Tagged ‘Ketchum’

Russia Specialist Claims Putin’s PR Spend Is a Waste of Money

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Yes, we’re talking about you.

In case you missed it, yesterday Eli Lake of The Daily Beast enlisted a former Russian Federation employee and author who specialized in media relations to explain why all the money the Kremlin spent on reputation advice was a waste.

While Lake vaguely insinuates unflattering things about Ketchum, his source Angus Roxburgh’s main conclusion is that Vladimir Putin does whatever the hell Vladimir Putin wants to do, no matter what his foreign and domestic advisors tell him.

Roxburgh (who was never employed by Ketchum) is something of a Putin expert.

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Twitter Mentions of the Missing Malaysia Airlines Flight Dropped 92 Percent In Less Than a Week

MH370We reported just the other day that Malaysia Airlines hired Ketchum to help with its PR efforts in the wake of missing flight MH390. Given the mystery and the tragedy of this situation and the way the airline handled it, it’s fitting that they would seek out professional communicators. But we may have reached a point where Ketchum’s job has gotten a little easier.

According to the authorities on this situation (CNN), “it could take months” or “years” to find out what happened to the aircraft. Actual officials say it’s possible we’ll never find out what happened.

Nearly a month after the disappearance of the airplane and with the promise of a lengthy, ongoing search, it looks like the once inexhaustible interest in the situation is getting exhausted.

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Roll Call Part 2: Ketchum, Business Wire and More

Danny Selnick has been named senior vice president, strategic markets at Business Wire. In his new role, Selnick will focus on new business development opportunities across many sectors that would clearly benefit from Business Wire’s innovative portfolio of products and services. Well known in the Washington communications community, Selnick has acted in an advisory capacity to senior-level executives and officials at public relations agencies, government, associations, advocacy groups, political campaigns, organized labor, non-profits, foreign governments and corporations. Selnick joined Business Wire in 2007, tasked with creating its Public Policy division. He assumed the additional responsibility of LatinoWire in 2012, growing its revenues to record levels. (Release)

Michele Anderson has been named director of Ketchum Atlanta, and Ketchum partner Jamey Peters has been appointed director of Ketchum Dallas. Michele Anderson joined Ketchum South in 2011 from her previous position leading Ketchum’s exclusive South African affiliate, Magna Carta. In her two years as SVP and director of new business development for Ketchum South, she has already developed a strong stable of new clients and has helped to add incremental business to existing clients. She is also a sought-after counselor to a number of clients in the region, and, under her stewardship, the Atlanta Corporate Practice has doubled in size. Jamey Peters joined Ketchum in Atlanta nine years ago as a corporate media specialist, where he quickly established himself as a strong corporate counselor. Four years ago, he moved his family to Dallas and assumed the role of associate director, Ketchum South. Jamey’s corporate expertise and strong energy sector background has helped to grow and stabilize clients in these areas, but he has also led award-winning campaigns for CPG and retail clients. Jamey was named a Ketchum partner in 2013, recognizing his enormous commitment to the firm’s continued success. (Release)

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Roll Call: Ogilvy, Telemundo Media and M Booth

Ogilvy Public Relations announced that Rachel Caggiano, senior vice president of Social@Ogilvy has been promoted to executive vice president, North America head of content, effective immediately. Caggiano is a founding member of the award-winning Social@Ogilvy offering and seven-year veteran of the agency. In her new role, Caggiano will direct the expansion of Ogilvy PR’s work in content marketing, emphasizing the distinct role that content plays in public relations, building reputation, establishing thought leadership, and driving advocacy. She will leverage her talents as an innovator in digital communications and her experience as a global manager of the paid, owned, earned media approach to design custom content marketing solutions for new and existing clients across North America. Since joining Ogilvy PR in 2007, Caggiano was a founding member who helped spearhead the rapid growth of the agency’s social media offering, (then 360 Digital Influence) Social@Ogilvy. (Release)

Telemundo Media announced the promotion of Allan Infeld, an industry veteran in media marketing and business development, to vice president, Client Development. Infeld had previously served as director, Client Development, Telemundo Media since joining the company in March 2013. In his new role, Infeld will work closely with internal stakeholders and business units to oversee all new client development for Telemundo Media. He will be responsible for identifying new ad categories and initiating and maintaining conversations with key advertisers. Infeld joined Telemundo Media in March 2013 as director, Client Development, where he worked with a variety of clients within the pharmaceutical space. Previously, Infeld was vice president, Client Development & Ad Sales, New Business Group at Univision Communications Inc.  (Release)

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Roll Call: Ketchum, Cohn & Wolfe, Nielsen Holdings and More

Ketchum Sports & Entertainment, a division of Ketchum, has expanded its leadership team with the hire of Eryn McVerry as a senior vice president. Based in KSE’s New York office, McVerry will play a critical role on some of the firm’s largest accounts, including Gillette and IBM. With a career spanning multiple agencies and a number of Fortune 500 brands, McVerry has more than 13 years of experience in developing multifaceted campaigns across disciplines, with a particular emphasis on sports marketing and marketing to men. McVerry has delivered brand strategy and sports marketing partnership programs for brands that include the U.S. Army, Motorola, Time Warner Cable and Tottenham Hotspur. In her previous role, McVerry was an integral part of Ogilvy & Mather’s work as creative agency of record for NASCAR, spearheading the inter-agency team that launched the largest brand campaign in the sport’s history. (Release)

Cohn & Wolfe has appointed Mischa Dunton as managing director of Cohn & Wolfe San Francisco. Dunton will be responsible for leading the San Francisco office, overseeing the day-to-day operations, employee development, client relations, and business development. She will also serve as senior client counselor for Cohn & Wolfe’s West Coast clients, including three in the agency’s top twenty. Dunton has nearly 20 years of experience in communications and brand management, specifically within the technology, corporate and consumer sectors.  She joins Cohn & Wolfe from APCO Worldwide, where she was deputy managing director and senior vice president. At APCO, Dunton was a founding member of the agency’s San Francisco office, responsible for a range of clients including Red Bull, Gap Inc., PayPal and Sheryl Sandberg’s Lean In organization.  Dunton’s experience includes strategy and programming for market launches, momentum and brand campaigns, M&As, change leadership and issues management. (Release)

Nielsen Holdings N.V. announced that Katie Burke will join Nielsen as its executive vice president of Marketing and Communications, effective Jan. 27. In this role, Burke will have global responsibility for Nielsen’s marketing and communications functions, including internal and external communications, content development, digital marketing, industry relations and events. She will be based in Wilton, Conn. Burke brings nearly 20 years of experience to Nielsen, most recently serving as the global chair of Public Affairs at Edelman. Prior to Edelman, Burke held several major roles in U.S. politics, including director of television news in the White House. She also served as communications director for major U.S. political campaigns, including the Rudy Giuliani Presidential Campaign and Governor Arnold Schwarzenegger’s successful re-election campaign in California. (Release) Read more

The Future of Content: Takeaways from the Council of PR Firms ‘Content Frenzy’ Event

CONTENT!!!

  • Content is the future of public relations—but do we really want to enter such a “shitty business?”
  • Content is the best way to reach the audiences our clients value most—but we can’t follow the media industry “over the cliff”
  • Our core competencies are in storytelling and earned media, and we should “think like editors”—but we have to demonstrate real-world value to our clients or we’re toast.

Confused yet?

The Council of PR Firms‘ 2013 “Content Frenzy” Critical Issues Forum was nothing if not contentious. During the event’s opening panel moderated by Ogilvy CEO Chris Graves, BuzzMachine founder/media critic Jeff Jarvis and WebbMedia Group CEO Amy Webb encouraged attendees to forget everything they thought they knew about “content” and stop trying to view PR as the new journalism, because:

His point? PR is all about “relationships”, not “creating more crappy content”, so we should stay away. And he didn’t let up.

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Roll Call: Ketchum, Praytell Strategy, DDB California and More

Ketchum announced that Paul Cohen has relocated to its Brussels office. The move strengthens the firm’s international corporate and institutional affairs offering, in addition to bolstering the senior leadership team in the growing Brussels office. Cohen, a partner in the firm, who most recently served as group manager for Ketchum’s corporate and international affairs team in New York, will assume the role of director, International Corporate & Institutional Affairs. Cohen has deep experience supporting many of Ketchum’s Global Corporate Practice’s largest client engagements. His understanding of geopolitical trends and the resulting impact for businesses has contributed to him becoming a trusted adviser to some of the agency’s most high-profile global clients. In his new role, Paul will advise clients on building and protecting strong and sustainable market positions across political, economic and social environments. He also will be responsible for helping to grow Ketchum’s international corporate and institutional affairs offering. (Release)

Praytell Strategy announced that Elm Public Relations founder Beth Cleveland and her team have joined the Brooklyn-based integrated communications agency to expand its public relations services. Cleveland joins as a managing partner, merging Elm team members and client partners with Praytell’s. Cleveland will lead media relations for the growing agency, joining an experienced team that includes partners Ben Hall, Claudio Taratuta and agency founder Andy Pray. (Site)

DDB California has recruited Justin Cox to be a new head of strategy. Cox previously worked at Pereira & O’Dell, where he spent approximately three years and last served as strategy director on accounts including Intel, Skype and Corona. During his career, Cox, who remains in the Bay Area, has also worked on the planning side at the likes of Razorfish on Levi’s, Sony and Microsoft and Publicis & Hal Riney on accounts ranging from Walmart to Beam. (AgencySpy) Read more

Journo’s PBS Op-Ed Laments ‘the Growing Power of Publicists’

Not the guy.Disclaimer: If you’ve already read too many “journalists vs. PR” stories this week, then you might want to skip this one. Our bad.

PBS Mediashift contributor/John Jay College associate professor of English Devin Harner offered a reassessment of last month’s biggest PR story this week, and his comments on the Putin/Ketchum debate are worth reading in a “taking your vitamins” way. He sees our era as one in which the publicist has a growing power to shape the media narrative, and he’s not too happy about it. Here are some more of his more sobering takeaways:

“When I was in college, PR was a dirty word. So much so that one of my mentors, Dr. Jackson, would make fun of PR majors on the first day of class, before encouraging those of them who were competent to come over from the dark side, see the light, and work for the good guys.”

That’s not a fair take, but it shows us (as if we needed any more evidence) that this push-and-pull is nothing new and that it starts early.

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Spin the Agencies of Record

Doesn't sound like jazz to me.“One chord is fine. Two chords are pushing it. Three chords and you’re into jazz.” – Lou Reed

Workhouse Public Relations has been chosen as the PR/marketing AOR for Genesis Publications, a publisher of limited-edition books. Its first project will be to promote the launch of Transformer, a book/record package documenting the period from 1972 to 1980 that began with the titular album and helped establish Lou Reed’s solo career via “Satellite of Love” and his biggest hit, “Walk on the Wild Side”. (If you’re too young to know that tune, just click right here. You’re welcome.)

Most rock freaks probably remember this as the time when the Warhol groupie flirted with cross-dressing under the heavy influence of David Bowie, who was still stuck in his glam phase; we’re amazed that Reed remembers anything at all.

Longtime photographer Mick Rock also participated in the book/record project, as did designer John Varvatos due to his obvious infatuation with Reed’s gender-bending style. The launch happened on October 3rd at Varvataos’ Bowery Boutique, which was previously known as CBGC or “the most disgusting rock club in all of New York City.”

Tech innovation company GlassesOff  has chosen M&C Saatchi PR as its AOR in preparing for a fourth quarter product launch.

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John McCain Also Fails to Achieve ‘PR Coup’ with Anti-Putin Op-Ed

And stay off my lawn! Newly inaugurated Iranian president Hassan Rouhani isn’t the only politician who tried and failed to achieve a PR win by following Vladimir Putin’s controversial op-ed placement strategy.

Arizona Senator John McCain also saw Putin’s score as a call to action, but in the process he unintentionally provided us with another case demonstrating the value of a well-crafted PR strategy. McCain wanted to place his “Russians Deserve Better Than Putin” article in Pravda, the official state publication of the Communist Party, but instead it ended up on Pravda.ru, a site that “is not connected to Pravda newspaper”. While the site “covers everything from politics to fashion and celebrities”, its editors were even less receptive to McCain’s message. They quickly ran follow-ups calling his piece an “insolent and arrogant rant” written from “the microscopic viewpoint of a mouse”—which is very similar to the way McCain’s congressional colleagues responded to the Putin article.

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