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Posts Tagged ‘Ketchum’

Roll Call: Ketchum, Peppercomm, Gibbs & Soell and DKC

Peppercomm promoted Maggie O’Neill to the role of managing director. O’Neill, a partner who has been with the firm for 13 years, joined as an account supervisor; she currently O’Neill leads the firm’s consumer business portfolio and established the firm’s experiential offerings including sponsorship activation, corporate meetings, product launches and consumer events.

Her account wins include MINI Cooper, TGI Fridays and Whirlpool, and she has won accolades including PR News People Awards; over the past year alone, she won a PRSA Silver Anvil, PR News Agency Elite and BizBash Event Style Award. She also played a key role in the firm’s acquisition of Janine Gordon Associates (JGA) and she oversaw the integration and development of lifestyle/nonprofit/consumer specialist team JGAPeppercomm.

Ed Moed, co-founder and CEO, writes, ”Maggie’s promotion reflects her uncanny ability to think outside-the-box and deliver creative programming for her clients that map back to their business goals. She’s been a critical part of Peppercomm’s continued growth and has served as a great sounding board for Steve Cody and me as co-founders.” (Release)

Ketchum appointed Lori Beecher, a TV producer with a career spanning Today, 60 Minutes and, most recently, the syndicated talk show Katie as executive vice president of media and content strategy, based in the firm’s New York headquarters. Beecher assumes the newly created role immediately.

Beecher will counsel some of the firm’s largest clients in North America on content-centric media strategy and executive visibility. She also will provide senior-level guidance for the development and management of highly visual content for brand and corporate storytelling. Beecher has been responsible for securing and producing some news interviews including Supreme Court Justices Sonia Sotomayor and Sandra Day O’Connor, baseball phenom Alex Rodriguez, former presidential candidate Hillary Rodham Clinton, President Bill Clinton, Sen. John and Elizabeth Edwards. (Release)

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Malaysia Airlines Responds with Caution to #MH17 Tragedy in Ukraine

malaysia-airlinesMalaysia Airlines has now made headlines twice in recent months for horrific tragedies.

The company’s reputation took an expected hit during the ongoing narrative regarding flight MH370. The bad news culminated with a story about a text message sent to family members of the missing, and that story was amplified by several slightly misleading media reports that drove the larger narrative.

The company signed with Ketchum several days after the flight went missing. Its response to this tragedy closely mirrors its all-media response to the MH370 disappearance–yet the newer story is also very different in several key ways.

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10 Top Firms Promise Not to ‘Sockpuppet’ Clients’ Wikipedia Pages

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One of the PR industry’s longstanding ethical debates appears closer to a resolution: the matter of Wikipedia “sockpuppets“. Today, several of the industry’s top players released a statement promising not to bend the rules of the public database to their own clients’ benefit.

Last year, Wikipedia took a public stand against the practice of hiring administrators to revamp clients’ profiles; it even went so far as to call out Wiki-PR, a firm specializing in the practice, by name. The firms involved in today’s announcement, however, want the organization to know that PR and public content databases can be friends.

The list and the statement after the jump.

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Two Industry Vets Launch Their Own Consumer-Focused Firm

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Two industry veterans took the opportunity today to announce the creation of a new firm specializing in lifestyle, consumer and entertainment brands.

Bill Harrison, a one-time president and COO of Fifteen Minutes PR who succeeded founder Howard Bragman when he stepped down as CEO in 2011, teamed up with fellow practitioner Jackie Feldman to officially launch Third Street Media Group.

The self-described “boutique firm” plans to serve clients across the startup-to-corporate spectrum, and its first slate of signings has a distinct entertainment world slant:

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Roll Call: Full Picture, PR Works International and More

Full Picture has promoted Nicole Esposito chief business development officer. Nicole has been with Full Picture since its inception overseeing the public relations divisions in both New York and Los Angeles for long-time clients such as Victoria¹s Secret, Revlon, vitaminwater, Frederic Fekkai and Victoria’s Secret Pink. In her new role as chief business development officer, Esposito will be responsible for spearheading new business initiatives across all divisions of the company. She will still provide creative and strategic public relations guidance for the PR division but overall, her main focus will be to usher in a new era of growth for Full Picture.(Release)

PR Works International, an L.A. and London-based corporate agency, has hired Melody Monfreda as director of international film publicity. Monfreda, an entertainment industry vet, has an extensive resume including international promotion for the “Twilight” movies. She will oversee the organization’s offices in London and Rome, coordinating with the L.A. office to run “international film campaigns, tours, film festivals and corporate campaigns”. She will report directly to founder and CEO Alyson Dewar. (THR)

The Paper and Paper-based Packaging Board announced the appointment of Mary Anne Hansan as executive director of the Paper Check-off program. Hansan is a seasoned marketing and communications veteran who has overseen industry marketing initiatives for diverse industry categories including flowers, plastics and most recently canned tuna. As executive director of the Paper and Packaging Program, Hansan is responsible for leading campaign strategy and the development of an integrated communications campaign which will highlight the positive attributes of paper and paper-based packaging as well as the industry’s environmentally-responsible practices. She will report directly to the program Board and its officers. Hansan began her career working for advertising agencies in the metropolitan Washington, DC area before taking positions with major trade associations such as the Society of American Florists, the American Plastics Council and the American Chemistry Council. She served as vice president for the National Fisheries Institute since 2007 where she implemented a $20 million dollar marketing campaign on behalf of the major U.S. canned tuna brands. (Release)

Ketchum Partners with Zito to Launch Financial Communications Service

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New Jersey’s Zito Partners has partnered with Ketchum to create a “strategic alliance” offering specifically targeted at financial institutions and other organizations looking for help on related communications fronts.

Ketchum Zito Financial will combine Zito’s collective expertise with that of the Ketchum financial communications practice to offer very specific services related to:

  • Board issues (composition, investigations, share prices)
  • Transactions (mergers, IPOs, etc.)
  • Earnings Reports (and related messaging strategies)
  • Research (studies/surveys relevant to investors)
  • Media Relations

Founder Bob Zito brings a history to the role: before starting the firm, he served as EVP of the New York Stock Exchange and a member of its management committee. Previous positions include VP of corporate communications at Sony and CCO at Bristol-Meyers Squibb.

He also happens to be a former Ketchum client–a fact that might, in part, explain the ease with which this partnership developed.

Ketchum DC Office Leader Takes Role at Healthcare Org

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Ragone with (L to R) PIX11 Morning News’ Jill Nicolini, Fox News’ Courtney Friel and CNN’s Ali Velshi in 2011

Nick Ragone, who has served as the director of Ketchum‘s DC office since 2011, announced today that he’s leaving the firm for a role at Ascension Health, a St. Louis-based nonprofit healthcare organization associated with the Catholic Church.

Ragone described his new role as “overseeing the entire communications team structure–internal and external–for Ascension and all of its properties”, which include a family of hospitals and related facilities across the country.

While this PR Week post covers most of the details, Ragone did have a unique insight for us:

“I just want to reassure everyone: I’m an outspoken Mets fan and I will remain so–even in St. Louis.”

Ketchum Has an App for Your Crisis

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What can an app do for you? More importantly, what can’t it do for you?

You may recall that the PRSA released an ethics app last year to some mild controversy–and yesterday The Wall Street Journal‘s new “CMO Today” blog brought us news that Ketchum is about to release an app to help you conquer crisis management.

You read that right. First, we have to share this bit from WSJ’s Steven Perlberg:

“…the firm hopes [the app] will give sweaty-palmed clients the ability to conquer any would-be PR nightmare from the comfort of their own phone.”

Aren’t you curious now?

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Roll Call: Ketchum China, NBCUniversal and More

Jane Morgan has been named VP and director of Ketchum Greater China Consumer Brand Practice. Morgan will report to Sean Fitzgerald, partner and EVP of Ketchum Greater China. In her most recent role, Morgan served as VP of Ketchum’s Hong Kong Consumer Brand Practice after transferring from the firm’s London office. In the new role, Morgan will help monitor the consumer brand practices at all five of Ketchum’s China offices; she will also work closely with Vivien Teo, the newly appointed head of digital strategy for the Greater China operation, to further the ongoing integration of digital communications into the firm’s China work. (CampaignAsia)

NBCUniversal has promoted Anand Kini to executive vice president of strategy and business insight. In this new role, Kini will assume responsibility for data-driven consumer and business insights and will continue to shape and develop NBCUniversal’s long term strategic direction. He will also be responsible for evaluating entertainment consumption, advertising monetization and the emergence of new viewership platforms to better inform NBCUniversal decision making. Additionally, Kini will be managing the existing research infrastructure and creating new capabilities to best support the businesses’ needs. Most recently, Kini served as the senior vice president, strategic planning and development since July, 2011. Prior to joining NBCUniversal, Kini held the position of senior vice president, financial planning and analysis for Comcast Cable Communications, LLC. (Variety)

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Malaysia Airlines Turns to Ketchum in MH370 Crisis

malaysia-airlinesWhat’s the toughest PR assignment in the world right now? If you said “Malaysia Airlines” then you’re right.

Friday brought news that Ketchum, a firm hardly afraid to take on the most challenging accounts around, has signed with MAS to help navigate the ongoing crisis.

The Holmes Report notes that the airline hired Ketchum several days after flight MH370 first went missing but kept the news quiet for obvious reasons.

The most interesting comments in the story come from the former head of communications for Malaysia Air, who admits that the company could have been a bit more sensitive to the concerns of passengers’ family members and avoided problems like the many misleading headlines about the text sent to parents and relatives.

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