We were supposed to have a call with Klout yesterday after posting this story about all the changes the company made to launch #NewKlout. But at the last minute, we were told something came up and the call would have to be postponed. That something was likely the news that the company was being purchased by Lithium Technologies for at least $100 million.
According to the scoop by Re/code, Lithium, a company that provides “social customer experience management software for the enterprise,” is preparing for an IPO. And the two companies complement each other.
“It’s a dead-on fit in terms of topic focus for the two companies, but it’s also a save for San Francisco-based Klout…” Re/code continues. Mashable speculates that Lithium was attracted to Klout for Business’ 200,000 users.
In light of the sale, it’s worth it to take another look at all of the Klout updates.