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Posts Tagged ‘Klout’

So Is That Why You Made All Those Changes? Lithium Technologies to Buy Klout

kloutWe were supposed to have a call with Klout yesterday after posting this story about all the changes the company made to launch #NewKlout. But at the last minute, we were told something came up and the call would have to be postponed. That something was likely the news that the company was being purchased by Lithium Technologies for at least $100 million.

According to the scoop by Re/code, Lithium, a company that provides “social customer experience management software for the enterprise,” is preparing for an IPO. And the two companies complement each other.

“It’s a dead-on fit in terms of topic focus for the two companies, but it’s also a save for San Francisco-based Klout…” Re/code continues. Mashable speculates that Lithium was attracted to Klout for Business’ 200,000 users.

In light of the sale, it’s worth it to take another look at all of the Klout updates.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

#NewKlout Helps Users Raise Their Score. Are These Scores Now Useless?

#newkloutMaybe you were one of the people who got an email yesterday introducing you to #NewKlout, which came with a ready-made hashtag and now offers suggestions for how you can raise your Klout score to something you can be proud of.

“Klout helps people who want to be great at social media,” the site announces on its homepage.

It was not so long ago (or maybe it was) when we were reading stories about how people with high Klout scores had become VIPs, scoring sweet rooms at Vegas hotels and seats on flights.

“The people who have high Klout scores tend to stay very engaged with Klout. The people without high scores, there’s nothing for them to do,” Klout CEO Joe Fernandez said in an interview with Fast CompanyAccording to Fast Company, the question Klout gets the most is how to raise your score.

So to help the low-scoring souls who are wandering aimlessly around the Internet, the site identifies user interests and suggests content to share.

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According to Klouchebag, We’re ‘Mostly Alright’

Klouchebag, a site that “is the standard for measuring asshattery online,” launched today, and we’re seeing a lot of scores in the “bit of a douchebag” range zip across Twitter. PRNewser scored a mere 26, so we’re “mostly alright” though the site suggests that we cut down on the retweets. But retweets make us happy!!

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B-M Names Top U.S. Political Influencers on Twitter

Burson-Marsteller has compiled a list of the 10 most influential political people in the U.S. on Twitter, based on data analysis from Klout.

Members of B-M’s global public affairs practice and its digital team first compiled a list of 1,000 Twitter influencers, then used Klout to narrow the list to the top ten.

The analysis is part of a study called “G20 Influencers,” which you can check out here. That study looks at the loudest voices on Twitter from the Group of 20 nations, including countries across the E.U., Mexico, Russia, and others)

The list after the jump.

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Tech Round Up: No More Kodak Cameras, Klout Mobilizes, Thenewsmarket Moves To the Cloud

Content provider thenewsmarket.com has received a big makeover, moving a lot of its storage to the cloud for faster downloads, says its maker Synaptic Digital. Both journalists and brands can access the site for video, B-roll, and other content from all over the world. The content covers the gamut, from former Taliban on peacekeeping missions, to earning reports and Super Bowl highlights.

In a strange bit of irony, the company that invented digital cameras in 1975 has announced it will stop producing digital cameras and digital photo frames in an effort to become solvent. Kodak filed for bankruptcy protection in January and is struggling to stay afloat.

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Early Bird Special for Social Media Marketing Boot Camp Ends Today!

It goes without saying (but we’re going to say it anyway): Social media is a big part of today’s marketing and promotions efforts. From Facebook to Twitter to Pinterest, the universe of social media options are endless.

Mediabistro’s Social Media Marketing Boot Camp will give you the tools and tricks to make the most of your social media programs. An online conference and workshop, the SMMBC offers the opportunity to learn from experts and network with fellow students. Among the items on tap: Michael Brito, SVP of social business planning at Edelman Digital, will discuss “The Rise of the Social Customer and Their Impact on Business” during his keynote.

Other speakers include Anthony DeRosa, social media editor at Reuters and Megan Berry, senior marketing manager at Klout.

Classes start February 16, but you can take advantage of the early bird discount when you sign up today. Click here for more information and to register.

Tech Round Up: Klout Explains, Vitrue Reaches a Billion, and More

Google has cut a number of services including Wave, Knol, and Friend Connect. (Does anyone even know what these things are?) But, Google+ has added trending topics and an advanced search filter.

With Klout receiving steady criticism and ridicule, CEO and co-founder Joe Fernandez has taken to the site’s blog to explain “The Vision Behind Klout” and directly answered questions from Social Media Today about privacy issues and the inclusion of kids on the site.

Vitrue says it is now managing more than one billion social media relationships across Twitter, Facebook, and Google+.

Facebook confirms that it has launched “Sponsored Stories.”

Hundreds of Disney movies are coming to YouTube to rent today starting at $1.99. Or you can rent Cruel Intentions and Donnie Brasco for free.

New Klout Algorithm Tells Many That They’re Less Influential

In what the company calls “the biggest step forward in accuracy, transparency and our technology in Klout’s history,” the influence scoring site introduced some changes to its scoring process yesterday that has resulted in lots of ululating over drops in “klout.”

According to the announcement made on the Klout blog yesterday, the company has upgraded its scoring platform to take more of the vast amounts of online info out there into account. The post says the majority of people will see their scores remain the same or go up. If that’s true, then it’s the minority that’s kicking up a lot of dust. Some want to #OccupyKlout.

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News from Quora, Klout, Cision, and More

Remember Quora? Business Insider thinks they might be getting millions in another round of fundraising. Are you (still) using Quora? Should we be using it (again)?

Next week, Klout is introducing some changes to its scoring. According to a post on its blog, Klout’s People Rank is getting a tune up after a three month renovation project. The site says some users could see their scores drop after the changes, but it’s a sacrifice for accuracy.

Cision has introduced Cision Social Publish, a feature that uses the company’s PitchEngine partnership to distribute news across a number of social media platforms and with a variety of different content. The dashboard for the feature includes a Facebook app to publish stories on a company page, unlimited publishing on the PitchEngine site, and the choice to integrate newsfeeds.

And Business Wire announced this week that it has an expanded relationship with the AP. More news y’all!

Tools Round Up: Cision, PitchEngine, Klout, Bing, and More

Cision has partnered with PitchEngine, bringing together PitchEngine’s social publishing services with Cision’s PR and marketing software. Cision is also investing in PitchEngine, taking a minority stake in the company. Both Cision and PitchEngine have recently introduced new services. Moreover, Cision’s U.S. lead Peter Granat recently told us that the company has completed a lengthy digital strategy transition. The release and announcement video are available here.

CrowdGather, a network of forums and subject-specific message boards, has acquired Yuku.com, a company that manages these forums and boards. According to CrowdGather, the acquisition will increase the company’s monthly traffic 50 percent to 235 million.

Klout announced this week that 100 million people have Klout scores. Twitter has also hit the 100 million mark, and offers a breakdown of its users. But unlike so many others in the tech arena these days, the company insists it doesn’t want to go public.

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