More and more around this pre-Thanksgiving time, the media is filled with stories about retailers opening their doors for Black Friday earlier than the year before. Then there are stories about the backlash — from the employees who say their Thanksgiving Day celebrations are hampered by the need to report to a job that isn’t paying early enough to justify the inconvenience, and supporters who think that it’s heartless for these retailers to commercialize the holiday.
Despite the coverage this issue has gotten, retailers keep opening earlier and earlier, to the point that Kmart will be open for 41 straight hours. Shortly after this marathon opening was announced, CNN had a story that read:
Hundreds of Kmart customers took to social media and threatened to boycott the store if it didn’t reverse its decision, so that its employees can spend Thanksgiving with their families. People called the decision “heartless,” “greedy,” “shameful” and “disgusting.”
There must be a reason that retailers would subject themselves to this type of negative publicity at a time of happiness and goodwill each year.