Last week, we brought you a story on the brand re-awakening of a known advocacy team based in Austin known as LIVESTRONG.
Oh sure, you may have heard about the place. And you may recall the tumult caused by its founder a few years back. However, when you think about an iconic yellow bracelet, does anyone consider the magnanimity this organization has done (even still)?
What about the more than $500 million it raised to date in the fight against cancer? DYK 82% of those funds have gone directly to support its programs and services for survivors? Its numerous programs and partnerships on behalf of cancer survivors? Nothing, huh?
This is precisely why LIVESTRONG CEO Doug Ulman has hired a stalwart for branding and perception management, Ms. Ellen Barry, executive vice president of strategic communications for LIVESTRONG.
And that’s why we reached out to her instantly and asked for an interview. Guess what? She’s after the jump… Read more