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Posts Tagged ‘Leo Burnett’

Keebler’s Elves Coming to a Tree Near You!

If you were a kid who liked cookies (are there kids who don’t?), and if you also happened to have a large tree in your yard or at your local park, it’s entirely possible you checked high and low for a secret door that might lead to Keebler‘s elven magic-powered cookie factory. Perhaps, in cookie-craving-desperation, you and your friends checked more than once, hoping against hope that the ever-elusive passageway to sugary splendor might suddenly appear where once there was not but tree bark.

Or, perhaps you found the elves creepy.

Either way, your childhood dreams (or nightmares) are about to come true!

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Roll Call: Vox Solid Communications, Leo Burnett, Fusion and More

Vox Solid Communications announced its newest hire: Marci Bylund as public relations and social media manager. In Bylund’s new role, she oversees and executes social media efforts for Vox Solid Communications clients on multiple platforms ranging from mainstays Facebook and Twitter to emerging sites such as Snapchat and Vine. She also works closely with agency owners Erika Pope and Marina Nicola on public relations strategies, in addition to supervising photo and video shoots. Bylund has 16 years of experience in communications, which spans the high tech, consumer and tourism industries. Bylund’s expertise is in writing, event staffing and management and crisis communications. Prior to Vox Solid Communications, she worked at Blanc + Otus Public Relations in San Francisco and R&R Partners in Las Vegas. (Release)

Steve Chavez was named chief creative officer of Leo Burnett‘s Detroit branch. Chavez joined Leo Burnett in 2010 and previously served as global executive creative director, overseeing the agency’s full GM portfolio. Chavez most recently served as ECD on the Chevy Silverado relaunch campaign and has overseen global work for the agency on its overall General Motors business. Prior to Leo, Chavez spent five years as a creative director at Saatchi & Saatchi LA and has also held senior creative positions at the likes of Ogilvy and Doner.(AgencySpy)

David Ford is joining Fusion as vice president for corporate communications. He will be based at the firm’s Miami headquarters starting in mid-September. David will oversee all external and internal communications for Fusion and serve as a primary point of contact with key members of the media. David has forged important relationships inside both ABC and Univision, and joins Fusion from the ABC News PR team. He has worked closely with the communications teams at Univision since Fusion’s earliest days. Most recently, David oversaw media relations for ABC’s flagship evening newscast “World News with Diane Sawyer.” (Release) Read more

Publicis and Omnicom Join to Create Agency Supernova, Inspire Twitter Jokes

This weekend we moved a step closer to The Singularity as the world’s two largest PR/marketing/advertising groups announced plans to join, creating one unstoppable media megalith that will easily pass WPP to become the biggest, most powerful group in the history of big, powerful groups.

Together, Publicis and Omnicom include agencies from Saatchi & Saatchi and Leo Burnett to BBDO and DDB Worldwide.

On Saturday and Sunday the two companies confirmed the move and released statements from co-CEOs Maurice Levy and John Wren, who made a public appearance together; Levy said the merger started as “almost a joke” six months ago. One thing the pair didn’t do was secure the Twitter handles @OmnicomPublicis or @PublicisOmnicom, a fact that allowed a couple of industry wise guys to have a bit of fun in the wake of the announcement:

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Forget the ‘Slender Vender’; Now Coke’s Vending Machines Aim to Achieve World Peace

Coke has been doing some creative things with vending machines of late; the Diet Coke Slender Vender can fit in places no hefty drink-dispensing device has gone before, while a Coke-sponsored flag dispenser in a Denmark airport helped welcome people to the “happiest country on earth”. Now, it seems Coke has bestowed an even loftier task upon its vending machines: world peace.

In partnership with agency Leo Burnett, Coke createdSmall World Machines“, vending machines that function as soda-dispensing communication portals. In an experiment aimed at promoting mutual understanding and camaraderie between citizens of India and Pakistan, two countries engaged in long-standing religious and political disputes, one machine was placed in Lahore, Pakistan and another in New Delhi, India. The machines allowed people to see and interact with each other, and, perhaps most importantly, complete shared tasks. Once the tasks were successfully completed, the machines rewarded people’s amicable teamwork by dispensing a Coke.

Jackie Jantos, global creative director at Coca Cola, said that the idea of creating stories around shared experiences goes back to the roots of Coke as a brand that started at a soda fountain, which is in itself a communal experience. Coke’s website says: “In 1971, Coca-Cola taught the world to sing through its iconic ‘Hilltop’ ad. More than 40 years later, the brand invited the people of India and Pakistan – two groups used to living with conflict – to share a simple moment of connection and joy with the help of technology.”

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Roll Call: Weber Shandwick, Arc Worldwide, Deutsch NY and More

Weber Shandwick announced that Cindy Drucker has joined the agency as an executive vice president in the firm’s global Social Impact practice. Based in Washington, D.C. at Powell Tate, a division of Weber Shandwick, Drucker will serve as a strategic counselor to global organizations designing and executing corporate social responsibility and environmental sustainability strategies. Drucker has more than 20 years of experience advising and leading sustainability and environmental initiatives for private and public companies, nonprofits and government organizations. Most recently, she was the global head of sustainability at S.C. Johnson & Son, Inc. (Release)

Leo Burnett/Arc Worldwide has announced Greg Edwards as its new senior vice president and account director. In this role, he will provide support to new business and assist in building the agency’s retail practice. Mr. Edwards previously served as managing director at Chicago-based marketing agency Alfred Kato. He has more than 20 years of brand marketing experience with clients such as Coca-Cola, McDonald’s, Frito Lay, Quaker and Gerber. (AdAge)

Torsten Gross has been named SVP and group planning director on the Microsoft Office business for Deutsch NY. Mr. Gross previously served as group planning director at R/GA. In that role, he oversaw accounts with Verizon Wireless and Telecom, Pfizer, AARP, PwC and Televisa. Prior to that, Mr. Gross founded and later sold consultancy FatBaby Innovation. He also spent time at BBDO NY and media agency PHD, working on brands such as Bank of America, Motorola, and The Christopher and Dana Reeve Foundation. (AdAge)

Millennial Media has appointed Mollie Spilman to the newly created role of executive vice president and CMO. Ms. Spilman previously served as chief marketing officer at Yahoo. Prior to that, she was the senior vice president of B2B marketing, senior vice president of commerce and Yahoo’s head of marketing for the Americas. Before Yahoo, Ms. Spilman was chief sales & marketing officer at Advertising.com, president and CEO of Three Stage Media, and CEO of Tidal TV (now Videology). (AdAge)

Spin the Agencies of Record

Amelie was a great movieTravelocity has booked a return ticket to McKinney, the agency responsible for the Roaming Gnome, after two years with Leo Burnett. Though the company hasn’t been forthcoming with specific details regarding its return to McKinney, Travelocity’s CMO, Brad Wilson did comment, “McKinney’s passion for our brand and love of the Roaming Gnome is unquestioned. We are looking forward to tapping into their creative and strategic thinking immediately as we continue to tell our story to travelers.”

Restaurant chain O’Charley’s is focusing on the Midwest and has tapped Doner, based in Southfield, Michigan, to lead the effort, severing ties with NYC-based Merkley + Partners.

Mcgarrybowen has lost Bud Light’s business after just eight months. Translation, which is currently responsible for Bud Light Lime, Bud Light Platinum and major event marketing sponsorships, will assume the transferred responsibilities.

McCann Worldgroup‘s Momentum unit is set to purchase ChaseDesign, a 50-year-old shopper-design consultancy. ChaseDesign brings with it more than 100 employees as Momentum seeks to capitalize on soaring growth in the shopper-marketing space.

Coke Zero has chosen Droga5 for its U.S. creative efforts, a move that follows the split between Coke Zero and CP&B, owned by MDC Partners, after seven years. Competition for Droga5 was fierce as Publicis Groupe‘s Leo Burnett, MDC Partners’ 72andSunny, and WPP’s Ogilvy each vied for the opportunity.

Lévy Staying Put at Publicis

This week, Publicis Groupe shareholders voted to raise the age limit for management board members from 70 to 75. This means that Maurice Lévy, the Groupe’s 69-year-old chairman and CEO, can stay on for another five years while a successor is selected.

Publicis firms include MSLGroup as well as advertising giants Saatchi & Saatchi and Leo Burnett.

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