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Posts Tagged ‘Leonardo DiCaprio’

Celebrity Birthday Bashes as Charity Fundraisers: Yay or Nay?

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Those interested in attending Leonardo DiCaprio‘s 39th birthday celebration last month were expected to arrive with open wallets. We’re not talking about the generous bar tab; the actor’s party doubled as a fundraiser for his humbly named environmental charity, the Leonardo DiCaprio Foundation.

The New York Post reports on a (supposedly) growing trend involving celebs who charge the guests attending their hoity-toity soirees with required donations at the door. The “fees” may be as little as $20, but one particularly blunt birthday boy tells the Post that this can be something of a problem:

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‘Great Gatsby’ Movie Promotions and Parties Capture Glamorous 1920s New York Lifestyle

The New York metro area is giddy about The Great Gatsby, and for good reason. The highly anticipated movie, to be released on May 10, stars Leonardo DiCaprio as Jay Gatsby and Carey Mulligan as Daisy Buchanan. F. Scott Fitzgerald’s legendary novel of the same name was set on the north shore, or Gold Coast, of Long Island.

Locals are already enjoying movie tie-ins galore, including Tiffany’s ‘Gatsby’-inspired jewelry collection, Prada’s exhibit of movie costumes and Brooks Brother’s new menswear line. The Plaza Hotel’s ‘is unveiling a Gatsby’ suite. Long Island’s historic north shore mansions inspired the cinematic backdrop, so they’re getting in on the action with springtime ‘Gatsby’ galas.

Here’s what we’ve gleaned about the glitzy goods and the upcoming festivities:

Tiffany’s Collection: The luxury jewelry brand, where Fitzgerald was a client, is showcasing a series of 1920s era windows at its Fifth Avenue flagship store. On the main floor, dazzling art deco items are on display. The fourth floor is showing clips from the movie and interviews with designer Catherine Martin, wife of ‘Gatsby director Baz Luhrmann. Nearby are cases of crystal bowls, diamond tiaras and chandelier earrings.

Brooks Brothers’ Clothing Line: Fitzgerald was also a fan of the clothing brand, which has long served affluent customers. The retailer designed the movie’s menswear and recently launched a ‘Great Gatsby’ line. The limited edition clothing interprets the film’s period looks with items such as waistcoats and formal wear. Brooks Brothers is also highlighting its ‘Gatsby’ connection with different window displays at each of its New York City stores.

Prada’s SoHo Store Exhibit: Famed Italian designer Miuccia Prada created the “period accurate but modern” women’s costumes for The Great Gatsby. Starting today, those stylish fashions are being shown at Prada’s store in New York’s SoHo neighborhood. Items include dresses and accessories, in addition to sketches and behind-the-scenes photos.

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Adventures in Marketing: ‘The Titanic II’

OK, a couple of questions between friends: Do you have a lot of money lying around, ready to be wasted on an exotic “experience”? Does the prospect of life on Mars seem a little too far-fetched for you? Do you have a healthy sense of fatalism and/or a creepy obsession with Leonardo DiCaprio?

If you answered yes to any of the above, then you’re in luck: today some random billionaire named Clive Palmer announced his plans to create an identical working replica of the world’s most famously doomed ship–the Titanic. And it will be ready to set sail by 2016!

Yes, it’s true: The boat, which will be made in China (of course), will weigh more than 55,000 tons, include space for 2,435 passengers and 900 (poorly paid) crew members, and stand as one of the more ridiculous PR stunts in recent memory. But Palmer insists that it will be a “real financial bonanza” that will be so successful that he’ll soon have to work on a third! We’ll see about that…

Say, did anybody notice that this guy is a year too late? Did he miss James Cameron’s imminently punchable face reminding us that 2012 was the 100th anniversary of the Titanic disaster? More importantly, does he not hate Celine Dion as much as we do?

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A Bunch of Celebrities Want You to Vote (Again)

Wow, is it really time to vote again? (Just kidding, we’ve already voted in two primaries this year.)

But what is it with celebrities and voting? Seems like every two or four years we get a new lineup of familiar faces trying to convince us that participating in representative democracy is cool or something.

This year, a few big names showed up to rep a group that couldn’t come up with a better name than “Vote 4 Stuff”: the lineup includes Selena Gomez (whose boyfriend can’t vote because he’s Canadian), Leonardo DiCaprio (who really cares about the Earth), Jonah Hill (who may be trying just a little too hard here) and Tobey Macguire (who was easily the best Spider-Man, sorry Andrew Garfield):

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Anti-Poaching Campaign Wins Big-Name Backers

Leonardo DiCaprio, Tobey Maguire and Tom Hardy are teaming up to produce a still-untitled animal-trafficking drama with Warner Bros. Studios. According to The Hollywood Reporter, the film is shaping up to be reminiscent of Steven Soderbergh’s Traffic, but instead of focusing on the widespread, multi-tiered impact of the war on drugs, this film would cover everything from the ground war on poachers in Africa to the ways in which animal materials end up in Parisian fashion houses and runway shows.

The idea for the film was reportedly Hardy’s; the actor claims to have drawn inspiration from friends who left their positions as Special Forces operatives to fight poaching practices in South Africa and other nations. DiCaprio’s involvement also makes perfect sense; animal rights is an issue close to the actor’s heart, a fact most recently demonstrated by his role as spokesperson for the International Fund for Animal Welfare‘s campaign to protect elephants.

So what does this have to do with PR? Read more

Ken Sunshine On Tiger Woods: ‘His People Mishandled It’

Sunshine and Sachs Founder Ken Sunshine appeared on the CBS “Early Show” this morning to talk Tiger Woods. For those of you who may have missed it, Woods was involved in a car accident on his own property early last Friday morning in which he was injured and taken to a local hospital. Woods refused to speak with local law enforcement, and details around the accident have led to speculation that Woods may have been having an affair and the accident was related to an argument with his wife over the situation.

“If Tiger Woods were to call you today, what advice would you give him?” asked “Early Show” host Harry Smith. “You should have called me a couple of days ago,” joked Sunshine. Getting serious, Sunshine said, “It’s the perfect storm…and his people mishandled it.”

“The whole goal with these things is to make the media go away,” said Sunshine, and Wood’s actions – issuing a statement three days after the accident and “stonewalling” law enforcement – didn’t help his case. Sunshine’s agency has worked with a number of high profile celebrities over the years, including Leonardo DiCaprio, Barbra Streisand, Ben Affleck, Michael Moore, John Mayer and Justin Timberlake.