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Posts Tagged ‘let’s try this again’

Second Serving: Serena Williams Shows Paula Deen How to Apologize

REUTERS/Sergio MoraesThe entire country watched in horror this month as Paula Deen’s deep-fried, butter-soaked career came crashing down in a mess of outrageous statements and one of the most painful non-apologies we’ve ever had the misfortune to witness.

Mrs. Deen’s fall was so epic, in fact, that it distracted us from another perfectly served case study in poor media relations. This one came courtesy of clay court champ Serena Williams, who ruined what should have been a complimentary Rolling Stone profile with a few ill-advised comments and a passive-aggressive “apology.”

While visiting a nail salon with reporter Stephen Rodrick, Williams saw a news report about the Steubenville, Ohio rape case that sent two high school football stars to jail and led to a PR fail for CNN when anchors Poppy Harlow and Candy Crowley appeared to express more sympathy for the rapists than their victim.

Serena said of the perpetrators: “Do you think it was fair, what they got? They did something stupid, but I don’t know.” Beyond classifying the rape of a 16-year-old girl as “something stupid” and wondering whether the offenders were punished too harshly, Williams also had some less-than-flattering words for the victim:

“I’m not blaming the girl, but…why was she that drunk where she doesn’t remember? She’s lucky… she shouldn’t have put herself in that position, unless they slipped her something, then that’s different.”

Did she really need to throw a “but” in there?

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Public to Domino’s: We Can Pick Up Our Own Pizzas

In many ways, pizza is the canary in the coal mine when it comes to the US economy. Americans order pizza to celebrate a child’s birthday, to mark the departure of a coworker, or as something to eat when we don’t have the time–or the money–for anything more elaborate. Through good times and bad, pizza has been there for America.

Domino’s built an empire on our appetite for pizza, as did its many competitors (Pizza Hut, Little Caesars, Herman Cain, etc.)–and our supermarket aisles filled with frozen cheese pie brands. So when a juggernaut like Domino’s implements a major change in its relationship to the public—such as emphasizing services in its brick-and-mortar stores—we know something big is happening. Here it is: A growing trend shows that many Americans would rather pick up their pizzas than have them delivered. The first question any PR expert would ask is “Why?”

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