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Posts Tagged ‘Levick Strategic Communications’

Roll Call: Levick, Siegel + Gale, Cannes, and more

Levick Strategic Communications has hired Jack Deschauer to serve as VP of the corporate practice. He previously worked with Pratt & Whitney, an aircraft engine manufacturer, in its efforts to end funding for the the Joint Strike Fighter program. He’s also worked on media relations in the Chandra Levy case, the Jayson Williams trial, and other notable situations.

Siegel + Gale co-founder Alan Siegel is leaving the firm after 43 years, according to Adweek. He plans to continue his work with nonprofits, medicine, education, and related areas. Among his next projects will be the new corporate identity for the Cornell University outpost on New York’s Roosevelt Island.

The Cannes Lions International Festival of Creativity has named Twitter co-founder and creator Jack Dorsey (above) its media person of the year. He’ll be presented with the honor on June 20 at the Palais des Festivals in Cannes. In addition, Grupo ABC, the large Latin American comms group, is bringing former President Bill Clinton to the event. He’ll be giving a keynote address June 21 about “How Advertising Can Build a Better World.”

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PR Pros Weigh In On Facebook Timeline for Brands

Yesterday’s Facebook Marketing Conference generated lots o’ news — a new Reach Generator and more data (real-time analytics are also coming), for example. AllFacebook has gathered up some reaction from the tech industry.

But clearly the item making the most waves among PR pros is Facebook Timeline for Brands. Our guest columnist for this week, Brandware Public Relations social media and digital manager Jared Degnan, offered up four reasons why marketers would love it. Now that Timeline has been made official, AllFacebook also offers seven things you need to know, and Mashable looks specifically at six things that will be critical for marketers, with their complete overview here.

Publicists, brands, and other communicators using Timeline will have to decide on the brand message they want to put front-and-center for Facebook fans and which images best convey that message. Moreover, the commitment to engaging on Facebook now requires more work and more interaction.

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Potato Proponents Speak Up for Study-Scarred Spud

"Girl, I think my bud gettin' big."

Defenders of America’s most popular vegetable are deep in damage-control mode following the release of a highly publicized study blaming potatoes for long-term weight gain.

Among its many spud-disparaging findings, the study by Harvard University researchers contends that people who eat an extra serving per day of potatoes — fried, baked, mashed, whatever — pack on more pounds over time than those who drink an extra can of sugar-sweetened soda.

That news may once have spawned an Atkins-like crisis for the potato, still working to recover its image (and consumption numbers) from the hit it took back in 2004, when the low-carb diet was at its peak.

Now, though, the potato industry seems better prepared to take the heat.

Guest Post: Wikileaks Disclosure Shows that Nothing is Confidential

WikiLeaks' Julian Assange

The latest Wikileaks disclosure not only reveals previously classified information about international governments and diplomacy, it also demonstrates that these days a secret is difficult – if not impossible – to keep.

After the jump (and on the firm’s Bulletproof BlogRichard Levick, president and CEO of Levick Strategic Communications, shares his thoughts about the diminished significance of words like “top secret” and what that means for public and private organizations.

PBS.org also has a round-up of coverage and the mostly unaffected reactions from world governments to the revelations.

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