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Posts Tagged ‘LEWIS PR’

LEWIS PR Expands Into China with Firm Acquisition

LEWIS PR acquisition

From L to R: Chris Lewis, Claudia Choi, Euan Barty, Andy Oliver

San Francisco’s LEWIS PR is the latest firm to expand its operations into Eastern Asia by acquiring China’s EBA Communications.

The deal, which follows the firm’s acquisition of UK marketing agency Purestone, doubles its Asia-based staff and adds three new offices to its network for a total of 28; LEWIS’s APAC division now operates eight of those offices in locations from Bangalore to Singapore.

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LEWIS PR Acquires Davies Murphy Group, Global Revenues Rise To $45 Million

Big agency news today as LEWIS PR announced that it acquired Davies Murphy Group (DMG), a Boston-based PR firm with 65 staffers, as of May 31. DMG has offices abroad (UK and Germany), and focuses on B2B technology clients across the spectrum, from startups to larger businesses.

The acquisition, according to LEWIS, raises the firm’s annual global revenues up to $45 million and US revenue up to $20 million* and pushes the staff total up to 420.  This marks the third acquisition for LEWIS in five years, following Page One PR in the UK and Leeds United in Antwerp.

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Roll Call: NASDAQ, Lewis PR, and More

Ryan Wells is joining the NASDAQ OMX Group as director of media relations on Monday, July 23. He was previously a manager at Burson-Marsteller and was with the firm nearly 2 1/2 years. The NASDAQ has been swimming in hot water over the problems with the Facebook IPO. We were in touch with NASDAQ for any comms developments in that area and — surprise! — no comment.

Stephen Corsi has joined Lewis PR as U.S. VP of digital marketing based in San Francisco. Corsi (pictured) has 18 years of experience and was most recently VP and MD of digital marketing agency iCrossing, where he worked with clients including GE and Mastercard.

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10 Tips For Corporate Blog Success

Chances are, many of your clients have a corporate blog that’s going nowhere. Who’s reading it? No one. What’s on it? Nothing. Boring.

But it doesn’t have to be that way. In today’s guest post, Adam Singer, head of Lewis PR‘s digital marketing practice, gives us 10 tips for shaping up a blah corporate blog. Singer has experience working with both B2B and B2C clients. And Lewis PR just recently published a new guide, “The Changing Face of Communications,” where you can get more information on a variety of comms issues. Click here for more.

Click through for the tips.

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LEWIS PR Reports 14 Percent Revenue Growth

LEWIS PR revealed its financial results for the year ending July 31, 2011, announcing a 14 percent jump in revenues to $35 million.

According to the earnings announcement, Continental Europe is the firm’s strongest region, bringing in 48 percent of revenue. Last October, the firm announced the acquisition of Page One PR, which is now LEWIS Pulse.  The firm also launched a new measurement tool, LSCORE, in August.

Commenting on the results and rankings published by The Holmes Report, LEWIS founder and CEO Chris Lewis writes on the firm’s blog, “2011 was our 16th consecutive year of growth. The agency is still debt-free, 100% employee-owned and continues to reinvest its profits back into the business every year. This was a major factor in the strong performance this year.”

Lewis PR, Zelo Offering New Client Services

Two PR firms have announced new service offerings for clients.

Lewis PR has added four new services, all in the social media area. “Social media for thought leadership” will help B2B marketers establish their expertise in a certain area. “Social media response” keeps an eye on and helps to manage situations that can turn negative. “Social media for events” maximizes an event’s impact with attendees. And “Social media for product marketing” motivates communities and influencers and drives awareness of a company or brand. You can learn more about all of these services here.

And Zelo Public Relations has launched the Communications Audit and Analysis Assessment, which will take a look at past PR efforts to see if the message has come through. The analysis will also compare the message to the company’s business goals. A link in the press release takes visitors to the Zelo corp comms page for more info.

Lewis PR Launches a Measurement Tool

Lewis PR has introduced LSCORE, a measurement tool that will evaluate a campaign based on the amount of chatter, sentiment, the level of engagement, and conversion (which includes sales and other actions taken by the audience) across traditional and social media.

In its announcement, the firm notes that PR measurement has grown from “volume, tone and reach” to include engagement and, ultimately, the “business impact” of a PR effort in areas like items sold and downloads requested. The new tool also comes equipped with ways to help users map out their goals.

Spin the Agencies of Record

Unisys has selected Lewis PR as its U.S. corporate AOR after a competitive pitch. The firm has already begun work on a program that will bring awareness of the company’s thought leaders and its work solving IT issues for clients.

City of Hope, a research and treatment center for a variety of life-threatening diseases, has chosen Weber Shandwick as its AOR for cause marketing and PR programs. The firm will raise awareness for the center’s work.

RecycleBank, a company that gives deals and rewards to people who recycle and take other “green” measures, has chosen the Bateman Group for PR services including partnership, corporate, and consumer communications. Tyler Perry, a Bateman VP based in NY (ha!), will lead the account. Its first initiative is the “Green Your Home Challenge,” which is taking place this month. The news of the new client coincides with the opening of Bateman’s new offices in Brooklyn.

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Cision ‘To Reevaluate Marketing Mix’ After Comment Gaffe

Cision is taking another look at its marketing and how it oversees its outreach efforts after a couple of ill-advised comments were sent to Adam Singer‘s The Future Buzz blog.

According to Singer, a comment appeared on one of his posts promoting “PR-Tools from Cision” and signed “Meri A,” who ended the comment with the statement “Meri A is an advocate for Cision.” Shortly after Singer tweeted that he would be using the comment in a post, he received another comment (though it wasn’t posted) also promoting “PR-Tools from Cision” and also signed by Meri A.

After an email exchange with Cision and a little digging by Singer (who is also the social media practice director at Lewis PR), Singer discovered that Meri A. works with a company called Vivid Ascent.

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LEWIS PR Acquires Page One

The acquisition spree continues with LEWIS PR‘s all-cash purchase of Page One PR, a social media firm specializing in campaigns for technology companies founded in 2003. The deal is effective October 1. Other terms of the transaction are undisclosed.

Page One’s clients include Cisco and VMware. Cisco is also included on LEWIS’ list of clients, along with companies like Sony Pictures and Citrix.

According to the press release, the purchase is the “next phase” of an acquisition strategy after LEWIS’ purchase of Belgian firm Leads United last year.

“We plan to make further acquisitions in the digital/interactive space, in consumer, and in other geographic markets where LEWIS is under-represented,” LEWIS EVP Morgan McLintic told PRNewser via e-mail. “We’re in discussions with a number of firms and actively looking for others.”

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