Posts Tagged ‘LinkedIn’
Last week the integrated marketing software brand Vocus released its annual “state of the media” report, created by surveying hundreds of active journalists.
We found some of the report’s conclusions worth sharing, and Vocus CMO You Mon Tsang answered our questions about what they mean for PR after the jump.
According to New York magazine econ writer Kevin Roose’s new LinkedIn Influencers post, the answer is “probs :-/”
Roose begins by writing that Snapchat CEO Evan Spiegel‘s casual emoji email response to Mark Zuckerberg didn’t just make him look “arrogant”. It also clarified that this was a conversation between equals: no “”Hope all’s well” or “love your company”—just a simple “Thanks would be happy to meet.”
The point is that Spiegel, in his own way, played hard to get and made himself more appealing by dialing down the excitement most startup CEOs would feel after receiving an email from the guy who founded Facebook. Instead of waxing reverent, Spiegel addressed Zuckerberg like he was just another West Coast tech guy in his 20s. Oh, wait…
It’s the rare exception that proves the “adopt a formal tone in business comms” rule, but Roose notes that it can also apply to PR pitches.
The dedicated researchers at LinkedIn published a list of 2013′s top 10 most overused “buzzwords” yesterday after taking a break from playing Grand Theft Auto V to scan a few of their 259 million current users’ profiles.
These aren’t necessarily the words you hear bandied about in all those tedious client meetings; they’re more like a series of terms you should delete from your resume/profile when you update it for the new year. Here are the prime offenders along with our subjective interpretations; the first three were surprisingly consistent throughout the many countries using the English-language version of the service.
The holidays are the perfect time of year for PR pros to showcase a new product to the world. Members of the media are compiling their holiday wish lists, Black Friday is around the corner and consumers are hungry to hear about the hottest new trends.
So how can you be sure your product is seen (and most importantly, bought)? One of the first steps publicists need to take is a journalistic one: Do some research.
Most marketing companies sell media databases that have a list of beats, pitching tips and full contact information. In addition, there are free resources, including using LinkedIn and Twitter to find journalist information. (You’ll also find editor email addresses within Mediabistro’s own Mastheads database and How To Pitch articles.) Some of the most successful publicists have long-standing relationships with media outlets and social influencers because they took the time to research which department or journalist is responsible for that section.
To hear more tips on how to pitch during the holidays, including how to use social media to your advantage, read: 7 Holiday Pitching Tips For PR Pros.
The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.
This week Panera founder Ron Shaich gives us an example of a corporate CEO executing a “stunt” that feels much more like a study and doesn’t appear to directly benefit his own company. Shocking, isn’t it?
In what doubles as an example of a LinkedIn influencer doing something worthwhile, Shaich took the $4.50-a-day “SNAP Challenge” promoted by hunger advocacy group Feeding America for a week and blogged about it.
Quick background: SNAP stands for Supplemental Nutritional Assistance Program, which we used to call “food stamps”. In order to counteract congressional plans to decimate the program, Feeding America encouraged as many followers as possible to try this challenge. Why? Because $4.50 is the average daily benefit received by each individual on this supposedly wasteful “entitlement”, which serves approximately one in every seven Americans.
Here are some of Shaich’s takeaways:
Today in Clickbait Posing As Research news, job listings company CareerCast tried to top LinkedIn‘s “most misunderstood jobs” story with lists of the “most overrated” and “most underrated” gigs in the market. Let us be the first to tell you that “public relations manager” somehow appeared near the top of the former list, while many jobseekers apparently underestimate how cool it can be to work as a “market research analyst.”
These contradictory rankings should serve as red flags outing the studies as nonsense, but we’ll try to figure out the reasoning behind them anyway.
It’s safe to say that this week’s story about the Business Insider CTO with a penchant for offending everyone in sight on Twitter didn’t help raise the company’s public profile.
Yesterday, however, brought the publication of BI’s “50 best PR people in the tech industry” listicle, which is a different sort of animal altogether. Rather than mock the PR discipline at large, BI took the opportunity to credit to 50 people doing it the right way in the tech field.
Of course any such list is inherently arbitrary, and we’re not familiar with most of the names on this one, though we can personally vouch for Brian S. Gross, John McCartney of WISE PR and Krista Canfield of LinkedIn. That said, here’s what we like about the post: every member of this crowd of 50 is doing his or her part to promote not just a client brand but the PR practice in general—and we could always use a little more good press.
We reached out to some of our contacts for comment on the list and encountered a common theme.
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