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Posts Tagged ‘LinkedIn’

Ad Age Reporter Cotton Delo Joins DKC PR

Cotton-DeloIn another example of the not-quite-new firms hiring journalists trend, Ad Age San Francisco bureau chief Cotton Delo has joined DKC Public Relations.

Delo–who specialized in social and digital during her nearly three years with Ad Age–will help further expand the firm’s Bay Area operations, which began just three months ago with the hiring of SVP Michelle Cox.

Delo will be Account Supervisor handling campaign initiatives for DKC clients based in and around San Francisco (a roster that includes names like LinkedIn, Airbnb, Yahoo and Sega).

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Target CMO’s Response to Gawker: #PRWin?

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In case you missed it, this week Target‘s CMO Jeff Jones took the (relatively) bold step of responding directly to an anonymous employee’s complaint that scored coverage on Gawker, that bastion of objective reporting on the business world.

He did it in a LinkedIn “influencer” post with the blunt title “The Truth Hurts“, and it got a lot of attention: a quarter of a million views and several thousand likes/shares.

In an interview with AdAge that went live last night, he explained why he decided to address the problem in this way–which gives us an opportunity ask whether the strategy worked.

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Howard Bragman on the PR Value of the New LinkedIn ‘Influencers’

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One of this week’s more intriguing stories is LinkedIn’s decision to allow more writers and thinkers to self-publish long-form pieces and follow others who aren’t in their networks. As part of this update, the network will also expand the ranks of its “Influencers.”

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Michael Sam’s Publicist Shares Lessons Learned from His Coming Out Story

NCAA Football: Missouri at Indiana

We think you’ll agree that Fifteen Minutes PR chief and Reputation.com vice chairman Howard Bragman scored one of 2014′s biggest PR wins to date by breaking and managing the Michael Sam story.

He also happens to be a LinkedIn “influencer” who shared his lessons learned in a post earlier today. His key point: coming out is less about making news than “owning your truth”—which sounds like a great message management tagline.

So what are his universal PR lessons?

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5 Most Important Findings from Vocus ‘State of the Media’ Survey

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Last week the integrated marketing software brand Vocus released its annual “state of the media” report, created by surveying hundreds of active journalists.

We found some of the report’s conclusions worth sharing, and Vocus CMO You Mon Tsang answered our questions about what they mean for PR after the jump.

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Can Bad E-Mail Etiquette Make for Better Pitches?

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According to New York magazine econ writer Kevin Roose’s new LinkedIn Influencers post, the answer is “probs :-/”

Roose begins by writing that Snapchat CEO Evan Spiegel‘s casual emoji email response to Mark Zuckerberg didn’t just make him look “arrogant”. It also clarified that this was a conversation between equals: no “”Hope all’s well” or “love your company”—just a simple “Thanks :) would be happy to meet.”

The point is that Spiegel, in his own way, played hard to get and made himself more appealing by dialing down the excitement most startup CEOs would feel after receiving an email from the guy who founded Facebook. Instead of waxing reverent, Spiegel addressed Zuckerberg like he was just another West Coast tech guy in his 20s. Oh, wait…

It’s the rare exception that proves the “adopt a formal tone in business comms” rule, but Roose notes that it can also apply to PR pitches.

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Top 10 Words to Remove from Your Resume in 2014

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The dedicated researchers at LinkedIn published a list of 2013′s top 10 most overused “buzzwords” yesterday after taking a break from playing Grand Theft Auto V to scan a few of their 259 million current users’ profiles.

These aren’t necessarily the words you hear bandied about in all those tedious client meetings; they’re more like a series of terms you should delete from your resume/profile when you update it for the new year. Here are the prime offenders along with our subjective interpretations; the first three were surprisingly consistent throughout the many countries using the English-language version of the service.

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7 Holiday Pitching Tips for PR Pros

HolidayPRPitchThe holidays are the perfect time of year for PR pros to showcase a new product to the world. Members of the media are compiling their holiday wish lists, Black Friday is around the corner and consumers are hungry to hear about the hottest new trends.

So how can you be sure your product is seen (and most importantly, bought)? One of the first steps publicists need to take is a journalistic one: Do some research.

Most marketing companies sell media databases that have a list of beats, pitching tips and full contact information. In addition, there are free resources, including using LinkedIn and Twitter to find journalist information. (You’ll also find editor email addresses within Mediabistro’s own Mastheads database and How To Pitch articles.) Some of the most successful publicists have long-standing relationships with media outlets and social influencers because they took the time to research which department or journalist is responsible for that section.

To hear more tips on how to pitch during the holidays, including how to use social media to your advantage, read: 7 Holiday Pitching Tips For PR Pros.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Conan O’Brien Doesn’t Think Much of LinkedIn ‘Influencers’

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In case Ted Talks didn’t already convince you, CEOs want to be celebrities now. A recent study found that 2/3 of them are open to receiving coaching/media relations tips, and we aren’t going out on too long a limb to suggest that a few have called upon PR to help them write posts for programs like LinkedIn‘s “Influencers”. Why? To demonstrate their own expertise and further establish themselves as leaders/experts/people to whom we should all pay attention.

Conan O’Brien remains skeptical. As part of his campaign to “conquer” LinkedIn, he posted a letter to the community one week ago that mocks the whole idea:

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Panera CEO Lives on $4.50 Daily Food Stamp Budget for Hunger Awareness Stunt

He hates carbs.This week Panera founder Ron Shaich gives us an example of a corporate CEO executing a “stunt” that feels much more like a study and doesn’t appear to directly benefit his own company. Shocking, isn’t it?

In what doubles as an example of a LinkedIn influencer doing something worthwhile, Shaich took the $4.50-a-day “SNAP Challenge” promoted by hunger advocacy group Feeding America for a week and blogged about it.

Quick background: SNAP stands for Supplemental Nutritional Assistance Program, which we used to call “food stamps”. In order to counteract congressional plans to decimate the program, Feeding America encouraged as many followers as possible to try this challenge. Why? Because $4.50 is the average daily benefit received by each individual on this supposedly wasteful “entitlement”, which serves approximately one in every seven Americans.

Here are some of Shaich’s takeaways:

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