Posts Tagged ‘LinkedIn’
Delo–who specialized in social and digital during her nearly three years with Ad Age–will help further expand the firm’s Bay Area operations, which began just three months ago with the hiring of SVP Michelle Cox.
Delo will be Account Supervisor handling campaign initiatives for DKC clients based in and around San Francisco (a roster that includes names like LinkedIn, Airbnb, Yahoo and Sega).
In case you missed it, this week Target‘s CMO Jeff Jones took the (relatively) bold step of responding directly to an anonymous employee’s complaint that scored coverage on Gawker, that bastion of objective reporting on the business world.
He did it in a LinkedIn “influencer” post with the blunt title “The Truth Hurts“, and it got a lot of attention: a quarter of a million views and several thousand likes/shares.
In an interview with AdAge that went live last night, he explained why he decided to address the problem in this way–which gives us an opportunity ask whether the strategy worked.
Last week the integrated marketing software brand Vocus released its annual “state of the media” report, created by surveying hundreds of active journalists.
We found some of the report’s conclusions worth sharing, and Vocus CMO You Mon Tsang answered our questions about what they mean for PR after the jump.
According to New York magazine econ writer Kevin Roose’s new LinkedIn Influencers post, the answer is “probs :-/”
Roose begins by writing that Snapchat CEO Evan Spiegel‘s casual emoji email response to Mark Zuckerberg didn’t just make him look “arrogant”. It also clarified that this was a conversation between equals: no “”Hope all’s well” or “love your company”—just a simple “Thanks would be happy to meet.”
The point is that Spiegel, in his own way, played hard to get and made himself more appealing by dialing down the excitement most startup CEOs would feel after receiving an email from the guy who founded Facebook. Instead of waxing reverent, Spiegel addressed Zuckerberg like he was just another West Coast tech guy in his 20s. Oh, wait…
It’s the rare exception that proves the “adopt a formal tone in business comms” rule, but Roose notes that it can also apply to PR pitches.
The dedicated researchers at LinkedIn published a list of 2013′s top 10 most overused “buzzwords” yesterday after taking a break from playing Grand Theft Auto V to scan a few of their 259 million current users’ profiles.
These aren’t necessarily the words you hear bandied about in all those tedious client meetings; they’re more like a series of terms you should delete from your resume/profile when you update it for the new year. Here are the prime offenders along with our subjective interpretations; the first three were surprisingly consistent throughout the many countries using the English-language version of the service.
The holidays are the perfect time of year for PR pros to showcase a new product to the world. Members of the media are compiling their holiday wish lists, Black Friday is around the corner and consumers are hungry to hear about the hottest new trends.
So how can you be sure your product is seen (and most importantly, bought)? One of the first steps publicists need to take is a journalistic one: Do some research.
Most marketing companies sell media databases that have a list of beats, pitching tips and full contact information. In addition, there are free resources, including using LinkedIn and Twitter to find journalist information. (You’ll also find editor email addresses within Mediabistro’s own Mastheads database and How To Pitch articles.) Some of the most successful publicists have long-standing relationships with media outlets and social influencers because they took the time to research which department or journalist is responsible for that section.
To hear more tips on how to pitch during the holidays, including how to use social media to your advantage, read: 7 Holiday Pitching Tips For PR Pros.
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