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Posts Tagged ‘LivingSocial’

Musical Acts Welcome the Chance to Sell Tickets on Groupon

 

With the music industry focused less on album sales, selling other items, particularly concert tickets, has taken on greater importance. But there are so… many… shows. From music festivals to concerts to television appearances, few people have the money, let alone the time, to go to even a small portion of all the shows they would ideally like to attend. Not to mention getting all those shows on your radar so you know who’s appearing where. Who knew that Karen O was at the McKitterick Hotel the past couple of days? I found out from a friend posting on social media while he was standing in line. A little late for me to even attempt to get in.

This is where Groupon and LivingSocial come in. The sites have struck deals with event organizers to offer discounts on tickets for big acts ranging from Wiz Khalifa to Arcade Fire. Does it damage the act’s credibility to sell tickets at a cut-rate price? Not at all.

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Mediabistro Course

Brand Writing

Brand WritingStarting November 5, learn how to expand your brand with strategic marketing copy! Taught by an award-winning content creator, Julian Mitchell will give you the tools to create powerful, seamless messages across multiple platforms and help you to determine the most effective ways to communicate with your customer. Register now!

Case Dismissed: Paula Deen Will Live to Fry Another Day

Today in Sue Me, It’s Monday news, we have no doubt that Donald Trump will continue arguing that his for-profit university is a legitimate business and that the suit filed by New York Attorney General Eric Schniederman against Trump University is some sort of political witch hunt. But the year’s second least surprising lawsuit has been resolved with only one reputation ruined.

The racial discrimination/sexual harassment case filed against one Paula Deen by a former employee is no more after all involved reached an agreement “without any award of costs or fees to any party.”

Sounds like a win for Paula, right? Not really.

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Mitt Romney and the Dangers of Automated Messaging

We can understand why the Romney/Ryan campaign might forget to cancel the obviously automated publication of its official victory website after Tuesday’s election. In this case, the team’s oversight inspired little more than snickering and/or sadness among observers. But it also serves as a useful example of the headaches that automated content, messages and responses can create for PR teams.

Automation can be a great tool, especially in the world of social media. But real-world circumstances change quickly, and a failure to re-align one’s messages in the moment can amount to a big PR fail. Let’s review some recent examples:

  • Progressive Insurance responded to a massive PR headache (taking a deceased client’s estate to court to contest benefits) by…sending out a series of automated responses on Twitter. There’s no better way to confirm your status as a heartless corporation than by responding to tragedy with robotic corporate messages. You can type “our heart goes out to…” all you want, but members of the public are surprisingly adept at calling out this sort of thing.

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People on LivingSocial Prefer Whole Foods To McD’s

LivingSocial offered a sweet deal for McDonald’s fans today:  $13 for five Big Macs and five large fries, a 50 percent discount. The idea is not that one should consume all this food themselves (although you can since the vouchers can be spread across multiple visits), but that it should be given as a gift for the holidays; “the perfect stocking stuffer for friends and family everywhere,” the deal says.

At this point, more than 187,000 of the deals have been sold with 10 hours remaining. However, the deal has not been deemed a resounding success when compared to the frenzy surrounding the Whole Foods deal a few months ago. Slate blames two factors.

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LivingSocial, Whole Foods Score Big with Today’s Deal

Daily deals are a dime a dozen these days, but get the right brand to sign on, and you’ve got a PR win.

Today on LivingSocial, spend $10 and you get a $20 Whole Foods gift card. And five percent of the sale price is being donated to the Whole Kids Foundation, which is focused on nutritional issues for children and families.

Not only have we seen this deal passed around a few times this morning on Twitter and Facebook, but it’s being written up on sites across the Internet. With a strong customer base and a nickname like “Whole Paycheck,” the Whole Foods brand is adding a boost to today’s deal, without a doubt. As of 12:30 ET, nearly 523,000 cards had been sold. Make that 523,001.

*Update: The AP reports that sales on this deal hit a record with 115,000 sold per hour, 30 deals per second.

Elevator Pitch: Is Yipit the Next Big Thing?

In the latest episode of MediabistroTV‘s “Elevator Pitch,” host Alan Meckler sizes up Yipit, a daily deals aggregator that delivers promotions from places like Groupon and LivingSocial.

So, what do you think? Is Yipit the next big thing? Leave your thoughts in the comments section…


BI Survey Finds Consumers Really Like Discounts

Business Insider has done a survey of consumers’ Groupon-ing habits, finding that 72 percent of the people using Groupon are also using LivingSocial. The site surveyed 943 of its readers; 811 said they’re Groupon subscribers.

Interestingly, the number of people saying they open their daily discount emails less now than when they first signed up is pretty high. Nearly 40 percent say they open fewer and nearly 35 percent say they open almost none. We’d be curious to find out if that’s because the subject lays out what the day’s discount will be. So, for example, if you have no interest in laser hair removal, maybe you’d delete the email before opening it.

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Top Three Takeaways from Brandhackers Social Commerce Panel

Monday night’s Brandhackers happy hour meetup brought together an audience of entrepreneurs and business owners for a talk on using ‘deal-of-the-day’ social technologies to build and retain a strong, targeted customer base.

Panelists from Scoopst, ScoutMob and Yipit led the conversation on best practices and took questions on how to get people in and keep them coming back, as well as the importance of managing deals on the merchant side to maximize effectiveness. With hundreds of deal sites in the market, it’s increasingly on brands’ radars — both big and small — as a viable vehicle for getting people in the door.

“The good news is it doesn’t have to be 60, 70, 80 percent,” said Drew Allen, head of NYC sales for deal-a-day vendor ScoutMob, of deal discounts. Fifty percent, he said, is the key to getting someone curious about the neighborhood to give something new a try.

After the jump, three lessons from the event.

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