The Telegraph is reporting that Pippa Middleton, sassy sis to the Duchess of Cambridge Kate Middleton, has consulted with David Wynne-Morgan about protecting and repairing her reputation. Wynne-Morgan is a consultant with Bell Pottinger. Middleton ran into trouble recently when she was seen with a man police thought was brandishing a gun while she was in Paris for a  party. Word is Pippa is thinking of moving to New York  since she’ll be here promoting a book.

Sur La Table, which sells all things cooking-related, has chosen M Booth as its AOR. The 40-year-old store is seeking more media coverage and brand recognition. M Booth SVP Jennifer Teitler will lead strategy on the account.

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Michael Frohlich has been named MD of Ogilvy PR U.K. He will continue as the regional consumer marketing head with the added day-to-day responsibility for the U.K. office. He’ll also sit on the firm’s U.K. board. Frohlich joined the firm in January 2012 from Bell Pottinger Group. [via]

Jeff Smokler has joined IMRE as SVP of the healthcare practice. He was previously SVP of healthcare public affairs at Weber Shandwick and once served as executive director of strategic comms of the Blue Cross Blue Shield Association.

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USA Swimming, the national governing group for the sport of swimming and the organization responsible for choosing and training members of the U.S. Olympic swim team, has chosen Simone Smalls Public Relations for outreach targeting general and multicultural media. The firm will promote swim meets and grassroots initiatives focused on water safety and other topics.

Banfi Vintners has chosen M Booth as its AOR. Lauren Swartz, M Booth SVP and head of the firm’s wine and spirits practice, will manage strategy while Lars Leicht will lead the account.

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Allianz Global Assistance, best known for its travel insurance programs, has chosen M Booth as its AOR. Jamie Foley, an account supervisor with the firm, will work on the strategy for the account, with VP Katie Barr, who also heads the firm’s travel practice, providing support. M Booth’s experience with the travel sector includes work with the U.S. Virgin Islands and Visit Myrtle Beach South Carolina.

The firm has already worked with Allianz Global Assistance on its rebrand from Mondial Assistance USA, which was announced at the beginning of this month. The rebrand is meant to closer associate these travel insurance offerings with the Allianz global brand. Allianz was the listed as the 20th largest company in the world on Forbes’ list in 2010.

The firm will soon be promoting the results of the company’s seasonal Vacation Confidence Surveys. Here’s a link to the findings from the previous survey.

Tapping into the excitement over digital platforms not named Facebook or Twitter, Fenton hosted the Social Media Week panel titled “Communicating with Customers Beyond Facebook and Twitter: How Brands Are Accessing Start-ups to Collaborate and Communicate.”

Certainly, the number of social platforms has extended far beyond these two behemoths. Beyoncé and Jay-Z, for instance, opted for a Tumblr page to reveal the first pics of little Blue Ivy (awww!) rather than selling them or posting them elsewhere. Instagram links pop up on our Twitter feed all day.

And, of course, Pinterest is of interest. The “Pinterest” name was dropped a few times at last night’s event.

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We start with sad news today: Michael Sullivan, MSLGroup‘s North American consumer practice leader, has died. He joined the firm in 2010 and was preparing for a move to London to work on a P&G project for the firm. MSLGroup’s Renee Wilson has kind words for Sullivan on the firm’s blog. And memorial service information is available here.

Katie Barr Cornish has joined M Booth as VP of the firm’s travel practice. Clients include U.S. Virgin Islands, Wyndham Rewards, and Alliance Global Assistance. She will also help with business development efforts for the practice. She was previously VP at Lou Hammond & Associates, working with clients including Mandarin Oriental Hotel Group and The Waldorf-Astoria.

Dana Lenetz has joined Hearst as associate director of PR for Cosmopolitan and Marie Claire. She was previously the PR manager for Swiss watch brand TAG Heuer.

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Location-based social network Foursquare has chosen M Booth for consumer PR work. Reports say the firm was selected after a competitive pitch and the account value is in the six figures.

Details about the scope of the work aren’t immediately forthcoming — both Foursquare’s Erin Gleason and M Booth aren’t offering up comment — but it’s understood to include media relations, messaging, and consumer education. Foursquare cut ties with Kaplow back in October, one year after the firm was hired.

[via PRWeek, Holmes Report]

River cruise company AmaWaterways has chosen Blaze PR as its AOR. The firm will focus on brand awareness through media relations, social media initiatives, and travel rewards programs.

Levi’s is conducting a PR review across Europe, the Middle East, and Africa, according to the Holmes Report. The review includes a number of firms that the company has worked with. The Levi’s roster of existing firms includes European agency, Exposure, and Edelman, which handles corporate PR. In an effort to consolidate, firms that the company works with will have to repitch their business. The company just named Wunderman its first global digital agency after a review. That work was also previously handled by a number of firms.

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Recent research conducted by PR Newswire and Crowd Factory found that Twitter is more effective than Facebook for sharing press releases. In many ways, that’s because Facebook isn’t really designed for this purpose.

“I’m not sure Facebook is often the ideal platform for sharing press releases,” Attention founder and partner Curtis Hougland told us during a phone conversation. It’s a sentiment shared by others we’ve spoken to.

Nevertheless, there are some ways that you can maximize Facebook ‘s ability to share your news.

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M Booth and Beyond, both Next Fifteen firms, presented the findings of their “Science of Sharing” study this morning before opening up discussion about the social customer and how to reach them to a panel that included Mashable’s Lauren Drell and Google’s senior video strategist Frank Torres.

The discussion started with the findings from the study, but the panel quickly moved on to other matters involving business and social media.

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