TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘M Booth’

Spin the Agencies of Record

SHAMU

  • SeaWorld enlisted the skills of government relations firm Van Scoyoc Associates to help convince the public that it has the best interests of its whales in mind by promoting its recently announced “one-of-a-kind” facilities designed to house orcas at SeaWorld San Diego. These duties are different from those assigned to 42 West, which the company hired in the wake of the Blackfish backlash.

Read more

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices being a manager, including, how to transition into a management role, navigate different team personalities, plan a team event and more! Hurry, this boot camp starts Monday! Register now!

Roll Call: M Booth, PageScience and Rubenstein Associates

New York’s M Booth announced the addition of Jeff Bodzewski as chief analytics officer. Bodzewski, who joined the firm on April 1 in its Chicago office, will help expand the firm’s social intelligence and analytics capabilities while also playing an important business development role. Prior to joining the firm, Bodzewski founded RhinoTale, an agency specializing in social analytics; he also worked for Epsilon, Zocalo Group and Ketchum. (Holmes Report)

PageScience has named Steve McEvoy as a VP-advertising sales, reporting to CEO Bill Jennings. McEvoy brings more than 10 years of digital ad sales experience, most recently as director-digital ad sales at HealthGuru. Previously, he held key digital ad sales positions at Mochilla, a leading syndication and technology platform, and Jumpstart, an automotive ad network acquired by Hachette Publications. In these positions, Steve worked closely with leading brands including Bayer, Glaxo, Lilly, Ford, GM, Audi, BMW and Chrysler. (Release)

Award-winning former Wall Street Journal real estate reporter, Dawn Wotapka, has joined Rubenstein Associates as an Associate Vice President. Ms. Wotapka will work in the firm’s expanding Real Estate Practice headed by Steve Solomon. For the past seven years, Ms. Wotapka covered a variety of real estate beats, including home builders, residential developers and owners, and student housing operators, and monitored corporate earnings and SEC filings for both the Journal and the Dow Jones Newswires. Most recently, she wrote cover stories and helped with multimedia features for “Mansion”, the Journal’s weekly luxury real estate section. Prior to joining the Journal, Ms. Wotapka was a real estate reporter for Long Island Business News, and before that, covered government and transportation for the News & Observer in Raleigh, NC. (Release)

Roll Call: Ogilvy, Telemundo Media and M Booth

Ogilvy Public Relations announced that Rachel Caggiano, senior vice president of Social@Ogilvy has been promoted to executive vice president, North America head of content, effective immediately. Caggiano is a founding member of the award-winning Social@Ogilvy offering and seven-year veteran of the agency. In her new role, Caggiano will direct the expansion of Ogilvy PR’s work in content marketing, emphasizing the distinct role that content plays in public relations, building reputation, establishing thought leadership, and driving advocacy. She will leverage her talents as an innovator in digital communications and her experience as a global manager of the paid, owned, earned media approach to design custom content marketing solutions for new and existing clients across North America. Since joining Ogilvy PR in 2007, Caggiano was a founding member who helped spearhead the rapid growth of the agency’s social media offering, (then 360 Digital Influence) Social@Ogilvy. (Release)

Telemundo Media announced the promotion of Allan Infeld, an industry veteran in media marketing and business development, to vice president, Client Development. Infeld had previously served as director, Client Development, Telemundo Media since joining the company in March 2013. In his new role, Infeld will work closely with internal stakeholders and business units to oversee all new client development for Telemundo Media. He will be responsible for identifying new ad categories and initiating and maintaining conversations with key advertisers. Infeld joined Telemundo Media in March 2013 as director, Client Development, where he worked with a variety of clients within the pharmaceutical space. Previously, Infeld was vice president, Client Development & Ad Sales, New Business Group at Univision Communications Inc.  (Release)

Read more

M Booth Names Ketchum’s Bornstein CEO

Today New York-based firm M Booth announced that Ketchum‘s senior partner/director of global practices Dale Bornstein would replace founder Margi Booth as CEO.

Prior to this move, Booth had run the company for 25 years after founding it in 1984; her official title will now be chairman, but she plans to maintain a “hands on” approach.

Bornstein brings more than 27 years of experience at Ketchum to her new role. According to The Holmes Report, she was chosen in part for “her work in developing the firm’s Mindfire program for crowdsourcing ideas from college students”; she and Booth will both report to CEO Tim Dyson of Next 15 Communications, which acquired the firm in 2009.

Ms. Booth says:

After 25 years of running this company it’s important to get terrific leadership like Dale Bornstein to come help the company achieve its next level. We need fresh thinking in an ever-changing landscape. We want to expand globally and Dale is in a perfect position to do that.

Have You Had The Google Glass Experience? M Booth Gives It A Try

M Booth PR’s blog Word. went live this week with a Google Glass edition, filling a Pinterest board with clips and commentary that’s entirely Google Glass created or related.

Lauren Martiello was the firm’s “Google Glass Explorer,” and she visits everything from gardens in the skies of NYC (above) to art exhibits and the workspaces of various creative types. Check it out for yourself and see what you think.

I also had the chance to take Google Glass for a test run and found it to be a bit too much. I get the hands-free nature of it. But do I want to have a device on my face and a screen in my peripheral vision in order to achieve that hands-free-ness? Not really. Of course, technology has a way of becoming necessary once it’s out in the world for a bit and its utility is fully sussed out. As for PRs, you can probably get a few cool stunts out of it. Clients would certainly be happy.

If you have thoughts on Google Glass do share. After the jump, ICYMI, Google’s own clip about the experience of using the device.

Read more

Spin the Agencies of Record

The Telegraph is reporting that Pippa Middleton, sassy sis to the Duchess of Cambridge Kate Middleton, has consulted with David Wynne-Morgan about protecting and repairing her reputation. Wynne-Morgan is a consultant with Bell Pottinger. Middleton ran into trouble recently when she was seen with a man police thought was brandishing a gun while she was in Paris for a  party. Word is Pippa is thinking of moving to New York  since she’ll be here promoting a book.

Sur La Table, which sells all things cooking-related, has chosen M Booth as its AOR. The 40-year-old store is seeking more media coverage and brand recognition. M Booth SVP Jennifer Teitler will lead strategy on the account.

Read more

Roll Call: Ogilvy, IMRE, DiGennaro, and More

Michael Frohlich has been named MD of Ogilvy PR U.K. He will continue as the regional consumer marketing head with the added day-to-day responsibility for the U.K. office. He’ll also sit on the firm’s U.K. board. Frohlich joined the firm in January 2012 from Bell Pottinger Group. [via]

Jeff Smokler has joined IMRE as SVP of the healthcare practice. He was previously SVP of healthcare public affairs at Weber Shandwick and once served as executive director of strategic comms of the Blue Cross Blue Shield Association.

Read more

Spin the Agencies of Record

USA Swimming, the national governing group for the sport of swimming and the organization responsible for choosing and training members of the U.S. Olympic swim team, has chosen Simone Smalls Public Relations for outreach targeting general and multicultural media. The firm will promote swim meets and grassroots initiatives focused on water safety and other topics.

Banfi Vintners has chosen M Booth as its AOR. Lauren Swartz, M Booth SVP and head of the firm’s wine and spirits practice, will manage strategy while Lars Leicht will lead the account.

Read more

Allianz Global Assistance Chooses M Booth as AOR

Allianz Global Assistance, best known for its travel insurance programs, has chosen M Booth as its AOR. Jamie Foley, an account supervisor with the firm, will work on the strategy for the account, with VP Katie Barr, who also heads the firm’s travel practice, providing support. M Booth’s experience with the travel sector includes work with the U.S. Virgin Islands and Visit Myrtle Beach South Carolina.

The firm has already worked with Allianz Global Assistance on its rebrand from Mondial Assistance USA, which was announced at the beginning of this month. The rebrand is meant to closer associate these travel insurance offerings with the Allianz global brand. Allianz was the listed as the 20th largest company in the world on Forbes’ list in 2010.

The firm will soon be promoting the results of the company’s seasonal Vacation Confidence Surveys. Here’s a link to the findings from the previous survey.

Social Media Week Goes ‘Beyond Facebook and Twitter’

Tapping into the excitement over digital platforms not named Facebook or Twitter, Fenton hosted the Social Media Week panel titled “Communicating with Customers Beyond Facebook and Twitter: How Brands Are Accessing Start-ups to Collaborate and Communicate.

Certainly, the number of social platforms has extended far beyond these two behemoths. Beyoncé and Jay-Z, for instance, opted for a Tumblr page to reveal the first pics of little Blue Ivy (awww!) rather than selling them or posting them elsewhere. Instagram links pop up on our Twitter feed all day.

And, of course, Pinterest is of interest. The “Pinterest” name was dropped a few times at last night’s event.

Read more

NEXT PAGE >>