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Posts Tagged ‘magazine editors’

Pitch Your Clients to Hemispheres‘ Culture Section

Hemispheres

Hemispheres, United Airlines’ in flight mag, has been going through some changes lately. Its newest editor-in-chief Jordan Heller is focused on general interest stories more so than your usual travel magazine fare. Good thing too, as the pub reaches more than 12 million fliers a month. Want to get your client in front of those travelers? Luckily for PR pros, the magazine welcomes publicist pitches:

Most of the content in Hemispheres‘ culture sections originate from pitches, and Heller is on the lookout for the latest in everything from food and restaurants to music, film and books. He’s “always happy” to receive pitches on resorts and hotels.

For editors’ contact info and pitching etiquette, read: How To Pitch: Hemispheres.

– Aneya Fernando

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

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Pitch Your Clients to XXL

As PR pros know, there’s always more to learn when it comes to securing successful media placements for clients.

Yet, there are some things that remain crucial to the process — doing the proper research to make sure your pitch is on target with the pub’s mission, for one.

XXL, a pub representing ‘hip-hop on a higher level,’ is open to PR pitches, as long as publicists prove that their client is in tune with the mag’s credo.

“What falls under the [hip-hop] category is a lot broader than it used to be. We created a television section because we needed to, because more rappers were involved in acting and more actors were talking about hip-hop. The same goes for fashion, with rappers becoming so much more fashion-conscious on a whole different level than [Timberland boots] and a hoodie,” said editor-in-chief Vanessa Satten.

Want to make sure you’re talking to the right editor? Read How to Pitch: XXL.

Sherry Yuan

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Score Coverage for Your Fashion Clients at LuckyMag.com

LuckyMag.comEditors at Lucky magazine’s online counterpart, LuckyMag.com, are open to PR pitches in all sections of the site, which is dedicated to helping readers score their favorite looks from the magazine.

“When Lucky launched, it was sort of revolutionary, because it was the only magazine with every single item available that moment,” said Verena von Pfetten, executive digital editor. “So, that’s even more applicable to our website. Everything we post has a shop-ability factor.”

If your client can bring something original to fashion-savvy readers as they shop the web, there’s a good chance of scoring placement at this online pub. For pitching etiquette and editors’ contact info, read How To Pitch: LuckyMag.com.

Sherry Yuan

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Let Your Client Speak to Delicious Living

Founded in 1985, Delicious Living bills itself as the editorial companion for natural food shoppers, but you won’t find it on most magazine racks. Issues are bought and then distributed, generally free of charge, by participating natural product stores. “The founder [Doug Greene] was a real visionary,” said editor-in-chief Elisa Bosley. “He didn’t think people should have to pay for this. It’s totally educational, and that’s what they’ve stuck with this whole time.”

The mag provides online opportunities for publicist pitches, given that the client has expert knowledge on either a particular health field or product. As always, make sure to do your homework before you pitch — that means familiarizing yourself with the pub and tailoring your idea accordingly.

For pitching etiquette and editors’ contact info, read How To Pitch: Delicious Living.

Sherry Yuan

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

JET EIC to Publicists: ‘It’s about how you pitch’

Launched in 1951 as the authority on breaking information in the black community, JET has a loyal readership of over 7 million and covers everything from sports and politics to lifestyle and fashion. All sections are open to PR pitches; just make sure you study the pub and are familiar with the tone and the types of stories that the magazine covers.

“It’s a full-service publication. Pitch your clients. Pitch your products. It’s about how you pitch. There’s nothing that we’re not covering right now,” said editor-in-chief Mitzi Miller. Content has always covered an array of topics, but it’s just a matter of making sure you’re pitching to the right person and that the pitch is customized. A blanketed, mass-mailed pitch without a specific feel for the magazine’s audience or style is guaranteed to get ignored.

For more details and a list of editors’ contact info, read How To Pitch: JET.

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Pitch Your Food Clients to Every Day With Rachael Ray

Ever since Rachael Ray first hit the culinary scene as Food Network’s pint-sized, quick-cooking aficionado, women have been tuning in by the millions and clamoring to whip up their own 30-minute meals. Now Ray is a certified brand, with a slew of extensions, including cookbooks, a daytime talk show, a line of premium dog food and, of course, her lifestyle magazine, Every Day With Rachael Ray.

The mag accepts publicist pitches, a good thing for PR pros looking to reach its 1.7 million-plus circulation. Just make sure you familiarize yourself with the pub first — everything from products to celebrities featured in the mag must fit a certain mold.

For pitching etiquette and editors’ contact info, read How To Pitch: Every Day With Rachael Ray.
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Pitch Your Environmentally-Savvy Clients to Audubon

Audubon, one of the oldest continuously published magazines in the country, has been harvesting some of the best earth-minded writing for more than a century. The pub appeals to the well educated, politically active nature lover.

Though the mag is the only pure nature magazine on the market, EIC David Seideman admits that the publication aspires to the reach and commercial success of National Geographic, while still maintaining its commitment to the thought-provoking, long-form type journalism of The Atlantic and The New Yorker.

And, lucky for publicists, editors are more than open to featuring your clients as long as they fit the pub’s nature-loving mission. Get the details on who and what to pitch in How To Pitch: Audubon.

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Get Your Travel Clients on Board with Mariner

Although the primary goal of Mariner is help generate buzz for Holland America Line cruises, the magazine also aims to provide material on par with other consumer travel publications.

Mariner engages Holland America Line’s premium and returning passengers with a mix of cruise line service information, alongside literate travel narrative, world-class photography and high-level design and production,” said editor-in-chief Chuck Thompson.

And, lucky for you, the magazine is open to pitches from any publicist involved with tourist hot spots, as well as those with celebrity clients that have a strong connection to certain locales. For the whole story, including editors’ contact info, read How To Pitch: Mariner.

Nicholas Braun

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Pitch Your Travel and Auto Clients to Journey

Journey is AAA’s bimonthly magazine that covers travel destinations  both between states and internationally in a manner that appeals to residents of Washington and other Northwestern states. “We’re more of an experiential market than a luxury, high-end shopping audience,” explained editor-in-chief Rob Bhatt

He also stressed that his team is interested in travel-related PR pitches, especially about local destinations reachable by car, as well as chefs, restaurants and resorts in the Northwest. But, as always, publicists must show familiarity with the publication’s reader base. “There are certain angles that make sense for a Northwestern audience and others that don’t.”

Get more details on PR pitching do’s and don’ts, plus contact info for all editors accepting pitches in How To Pitch: Journey.

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Pitch Your Small Business Clients to Inc.

incmagazine.jpg Editors at Inc., a monthly publication tailored to the entrepreneurial community, are currently accepting publicist pitches for all sections. ”We are a magazine about people who are incredibly passionate and have the will to start a business from scratch,” managing editor Alexandra Brez  told Mediabistro.

But hold off on those mass email blasts. Brez stressed that Inc. ins’t looking for generic press releases. Instead, editors want compelling subjects relevant to their target audience as opposed to general success stories.  She added, “Short is good. Specific to Inc. is better.”

Get more details plus contact info for editors accepting PR pitches in How to Pitch: Inc. [Mediabistro AvantGuild subscription required]

Nicholas Braun

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

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