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Posts Tagged ‘Major League Baseball’

Major League Baseball: Memorial Day Dollars or Sense?

Camo Hats

FULL DISCLOSURE: I love baseball. I mean, the way a Kardashian doles it out for the spotlight, I’d do the same for some first-base line seats at a Texas Rangers game. I even write about it … for fun. I know, right?

However, certain things trump my love for the great game. Such as, love of this great country. No, this isn’t pandering of applause. Rather, this leads to an important question that has to do with PR. If you watch baseball today, check out the uniforms — camouflage. Is this fishing for good PR to love on military pride or fishing for a few dollars in the gift shop?

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ESPN Proves That Research Is an Imprecise Science

Research: how does it work? Based on the results of this ESPN poll, we can conclude that it’s an imprecise and sometimes misleading science.

According to this guy, the “survey” above was an experiment created by an ESPN-affiliated radio station in order to see whether it would be possible to reach a 100% consensus on any given survey question.

The answer, obviously, was no.

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A-Rod’s Flack Won’t Have to Tell the Court Where He Hid the Bodies

I got this.Just kidding. But baseball’s least popular player has certainly made his damage control strategy clear: deny, obfuscate, muddy the waters and blame everything on somebody else. And he’s just in time for our yearly roundup of PR failures!

In the wake of a judge’s rejection of Major League Baseball‘s attempt to force the flack to testify or be held in contempt of court comes an announcement that the man himself will “write” a tell-all book.

How much of the “full dirt of Major League Baseball’s tactics” will his ghost writer reveal? Maybe we should ask the publishers currently “battling for the real A-Rod story” (emphasis ours).

Not content to become a bestselling author, the Rod would like to act as documentary subject, too: he reportedly met with Cocaine Cowboys filmmaker Billy Corben (not the bald Smashing Pumpkin) to help make a feature film about his admitted use of illegal drugs battle to clear his name against the combined forces of MLB and the team that pays him.

A-Rod did, at least, get one thing right: he hit the charity golf circuit this week and found time to tell reporters that he’s “confident” he’ll be back in a Yankees uniform next year.

Our advice? Save your money.

Baseball Orders A-Rod’s Rep to Snitch

Keep your head down.Yes, it’s Halloween, and yes, baseball season ended last night—but there’s some serious drama going on in the Alex Rodriguez case. This week, Major League Baseball subpoenaed A-Rod rep Michael Sitrick of Sitrick & Company, famous for boosting the profiles of shamed stars like Michael Vick. They’re trying to force him to say that he knew what he knew when he knew it about Florida steroid shop Biogenesis.

More specifically, they want him to hand over documents that he and Rodriguez supposedly took from the owner of the company, then pitched to Yahoo Sports in an effort to both obstruct the investigation and smear other athletes who did business with Biogenesis, thereby mitigating the damage done.

That didn’t work so well since Rodriguez is the only subject of the current steroid crackdown to fight the charges. He now insists he never stole the documents, and it doesn’t look like MLB has conclusive evidence that he did.

This is both a legal issue and an ethical issue, but those phrases have different meanings for someone like Sitrick, who has built his reputation on an ability to polish even the foulest client to a golden sheen. If that’s gonna be your shtick, this is one way to go about it. But if we were, say, someone who wanted to earn the genuine respect of the public rather than squash a lawsuit and sail into the sunset on our yacht while giving our former fans the middle finger…

A-Rod Follows Lance Armstrong and Takes the Easy Way Out

How much do you love me? A couple of months ago we gave Yankees slugger/celebrity boyfriend/yacht enthusiast Alex Rodriguez some totally unsolicited advice about the best way to deal with the steroid controversy threatening to ruin his already soiled career.

Now we have to wonder whether A-Rod even read our little blog post, because we’ve seen a glimpse of his role model and it looks a whole lot like pre-Oprah Lance Armstrong.

He decided to turn the tables on his accusers by filing suit against both Major League Baseball for “slandering” him with a world-record 211 game suspension and his team’s physician for “misdiagnosing” a hip injury in an attempt to prevent him from playing.

That’s a devilishly brilliant and completely unbelievable scheme right there.

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What A-Rod Should (But Probably Won’t) Do

Today in Ridiculously Overpaid Athletes Are People Too news, New York Yankees third baseman Alex Rodriguez is the latest beefed-up domino to fall in baseball’s ongoing steroid scandal. MLB commissioner Bud Selig decided to make an example of “Captain Rodriguez” with the longest suspension in the history of America’s Pastime.

The MLB Players Association appealed the decision on behalf of A-Rod, who is the only one of the 13 accused players to fight his suspension. Quite telling that the other 12 immediately ‘fessed up, isn’t it? The ensuing legal back-and-forth ensures that he will be able to wear a Yankees uniform for the rest of the season (which won’t last very long, considering the Bronx Bombers’ current 56-55 record).

PR to the rescue! According to The USA Today, Berk Communications President and “A-Fraud” publicist Ron Berkowitz posted a since-deleted tweet on Tuesday that read a little, shall we say, combative.

Hello Chicago!!! Lets do this!!! #fighting

—   Ron Berkowitz (@ronberk1) August 5, 2013

What was that all about? Well, in what one reporter called “an exceptional lack of self awareness,” A-Rod told the media “I’m fighting for my life,” strongly implying that Major League Baseball has it in for him. Poor guy.

So what will he do? And what should he do?

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Baseball Fans Can Now Sell Their Seats During Games

Tourists visit New York City to do things like take in a Yankees Game or visit the floor of the New York Stock Exchange. Now they can almost do both at the same time.

That’s right, the public can now enjoy America’s favorite (non-football) pastime while simultaneously engaging in the sort of capitalistic bidding wars that rage on the Stock Exchange floor. How can they do this? By selling empty stadium seats to other fans in the stadium during the game.

You thought being a Red Sox fan in Yankee Stadium was a good reason to start a fight? Wait until you and your son try to outbid other fans for those two seats behind Mariano Rivera as he warms up in the bullpen (during his final season, we might add). The Dad with the most money or faster digital device wins–you know, the better Dad.

You might as well just go home.

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T-Mobile Partners with Major League Baseball, Hawks Opening Day Tickets

T-Mobile Major League Baseball PartnershipWhile scrolling through my Twitter feed this morning, the first thing to jump out at this Boston Red Sox fan (Did I just alienate half our readers? Hello? Are you still there?) was a promoted tweet from T-Mobile that read:

Intrigued, I followed the link to a sweepstakes-entrance Facebook page run by T-Mobile, which announces in the wireless provider’s familiar pink, white, and black: “T-Mobile takes the field as the official wireless partner of Major League Baseball.” At first, still in my early morning/longing-for-baseball-season stupor, I just scrolled down to check out the entrance form. A few sips of tea later, the PR-oriented part of my brain kicked in and said, “Wait, what?”

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‘No One’ Elected to 2013 Major League Baseball Hall of Fame

National Baseball Hall of Fame Ladies and gentlemen, we’d like to take a moment to introduce to you the newest inductees into the Major League Baseball Hall of Fame:

Nobody.

Yes, that’s correct. Not since 1996 has the Baseball Writers’ Association of America voted to elevate absolutely no one to the hallowed halls of the game’s most prestigious institution. On paper, there were plenty of qualified candidates, most notably former superstars/current sad sacks Barry Bonds and Roger Clemens, who became eligible for the first time this year.

Nevertheless, in their cases not enough time has passed for baseball’s press—and the public in general—to forgive them for sins committed during the notorious Steroid Era (they tell us this Era is over; pardon us while we roll our eyes).

Barry Bonds hit more home runs than any other player in history and Roger Clemens won a record seven Cy Young awards. Yet both have earned the dreaded “cheater” tag due to steroid use–and neither of them handled those accusations with much grace, humility or public relations savvy. They came off as defensive jerks and indignant liars, and the public knows that this is how cheaters typically react to being caught.

In other words: You’re not alone, Lance Armstrong.

Nor were Clemens and Bonds this year’s only black sheep: Steroid Era poster boys Sammy Sosa and Mark McGwire were, once again, denied entry to the Hall, and they should probably abandon all hope of ever making the cut.

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Major League Baseball Honors the Troops for Memorial Day

America’s national pastime is spending the day honoring the troops with events at ball fields across the country. And, for the fifth year, the MLB is raising funds and awareness for Welcome Back Veterans, an organization dedicated to helping returning servicemen and women who suffer from PTSD, and their families. MLB Charities partnered with the McCormick Foundation and the Entertainment Industry Foundation in 2008 to launch Welcome Back Veterans.

Today and Independence Day, all ball clubs will wear a special 2012 Stars & Strips cap, with sales of that cap going directly to the organization. Click here for a clip of the various happenings at baseball games around the country in recognition of Memorial Day. The clip above is a great pre-Memorial Day surprise for the daughters of  Master Sgt. Robert Buresh. Awesome.

Separately but related, Forbes has five social media campaigns that you can participate in to help and pay tribute to our troops.

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