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Posts Tagged ‘Marketwire’

5 Tips for Creating Great Multimedia Press Releases

Today we bring you a guest post via Sheldon Levine. Levine is community manager for Marketwired/Sysomos, an innovative social intelligence company offering global news distribution and reporting services as well as state-of-the-art social media monitoring and analytics powered by Sysomos. Marketwired and Cision recently partnered to allow Cision customers to connect with media, influencers and customers through Marketwired’s distribution channels.

With thousands of news releases being distributed every day, PR pros are constantly looking for opportunities to reach a broader audience and drive more views. Incorporating multimedia is one of the most effective ways to accomplish this goal — especially when some sources credit multimedia embeds for traffic bumps of up to 77%.

Perhaps we can, armed with this knowledge, officially declare text-only press releases as a thing of the past. We know visual storytelling is a critical pillar in any effective communication strategy. Just look at how brands continue to invest in image-driven social networks like Instagram, Pinterest and Tumblr. At Marketwired, we believe this best practice shouldn’t be limited to social media. Creating multimedia –photos, video, audio, or infographics, for starters – is a smart PR tactic. As an added bonus, the fresh content can be shared on blogs or across social channels, thereby spreading a release’s main messages even further.

Whether we’re considering products, food or information, we consume with our eyes. Multimedia often offers the extra “sizzle” journalists and bloggers are looking for in their content, and in some cases such releases become stories in their own right. Here are five tips to make your multimedia press releases “pop”:

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Roll Call: Diffusion, Marketwire, G2 USA, and More

Diffusion, a London-based PR and Communications agency, has launched its first international office in New York. A four-strong Madison Avenue team will implement campaigns across traditional and social media channels for brands in the consumer, technology and mobile space. Diffusion’s three launch clients include mobile phone recycling pioneer SellCell.com and mobile software specialist Antenna. The agency’s US operations will be led by Diffusion co-founder Ivan Ristic and supported by Dan Tudesco, who is a new addition to the team. (Release)

Marketwire has announced the appointment of three new members to its management team: James Delaney becomes Marketwire’s chief operating officer; Jeff Bennett has been appointed senior vice president, client experience; and Victoria MacDonald is the company’s new vice president of human resources. (Release)

Harvey Kipnis has been named CEO at G2 USA. Kipnis most recently served as regional director for OgilvyOne North America; he was also chief growth officer for Ogilvy North America, and he spent 11 years in various positions at Digitas. (AgencySpy)

Jen Nedeau will join Bully Pulpit Interactive as a director on Monday. She has worked in publishing, new media and issue advocacy, and recently spent two and a half years at Time Inc. working on digital strategy and public relations for Time, Fortune, CNNMoney and Money. (Homepage)

Lindsey Benoit has been named director of communications at Women’s Health. She had been associate director at SELF. (mb)

Marketwire Rebrands as a ‘Social Communications Company’

Marketwire has revealed a new logo, website, and tagline — “Beyond Words” — which is meant to speak to the company’s growth, expansion, and evolution over the past 30 years.

More than aesthetics and a corporate motto, Marketwire also revamped its product offering categories, which takes into account the company’s 2010 acquisition of Sysomos and changing communications needs. Marketwire MAP (Media Analysis Platform) offers social media research, and demographic and influencer information; Marketwire Heartbeat is for monitoring; Marketwire Distribute handles press release services; and Marketwire Resonate brings it all together in one platform.

The rebranding cuts across the company’s social media pages as well. After the jump, a short clip about the rebrand.

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So What’s Going On With Marketwire?

We got a tip that there have been some staff changes at Marketwire, specifically, a number of layoffs that could indicate trouble at the news distribution company. Has Marketwire run into a rough patch?! No, they say.

“The company is doing well and performing well,” Marketwire’s VP of content and branding, Mike Torre, told us over the phone. “We did go through some restructuring recently, but not because of financial performance. We’re restructuring for better alignment of executive skills.”

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Marketwire Sues PR Newswire for $25 Million

Canada’s Marketwire has filed a $25 million lawsuit against PR Newswire, accusing its competitor of causing “irreparable harm,” according to Reuters. The lawsuit alleges that PR Newswire hired Marketwire staffers and then extracted trade secrets and other confidential information from them. The lawsuit was filed in New York.

Among the co-defendents in the case are Shoeb Ansari who worked for Marketwire until June 2010 and now serves as PR Newswire’s chief technology officer and three former staffers who only resigned in recent weeks.

In a statement emailed to PRNewser, PR Newswire writes:

PR Newswire has every legal right to hire these employees and it has no interest in any trade secrets Marketwire may have.

Marketwire is turning to the courts in an attempt to prevent fair competition between the companies. We are confident that the court will agree this case has no merit.

We has also been in touch with Marketwire and will update this post with its statement if and when we hear back.