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Posts Tagged ‘Marketwired’

One Way to Engage: Tell Followers Things About Themselves

Earlier this week we posted a study reinforcing the importance of engagement and noting that most brands will lose lots of new followers if they fail to do it properly.

On that note, we recently came across a good example of how to encourage followers to engage via Marketwired, GolinHarris and McDonald’s Canada. The key, in this case, is to move beyond sharing information about the brand itself and begin informing followers about their own behavior. Here’s the tweet in question:

This is a great piece of shareable behavioral data—and note the social media manager’s response to followers. While the numbers aren’t Ellen-worthy, it was more effective than a simple announcement of the #FreeCoffee promo.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Roll Call: NBCUniversal, Marketwired, Edelman and More

Russell Hampton has joined NBCUniversal in the newly created role of executive vice president of Franchise Management and Global Consumer Products for the Media Innovation and Cross Company Initiatives Group, which focuses on the monetization of cross-platform content, driving innovation, and architecting a digital strategy across mobile, social and the web. Hampton is charged with developing an overarching strategy around the company’s licensing and merchandising efforts, working across NBCUniversal’s portfolio, which includes film, theme parks, two broadcast networks (English and Spanish), 18 cable channels, and 50+ digital properties. He will also identify new potential growth opportunities, such as the kids and families space, where initiatives will include driving digital product and IP development. (Release)

Marketwired announced Kurt Heinemann as the company’s first chief marketing officer. This addition comes as Marketwired continues to bolster its leadership team as it transitions from a wire service to a wired company, including adding former Yahoo! exec Stu Ogawa as EVP product and development, and most recently, naming Jim Delaney as CEO. Kurt brings an extensive background in technology and ecommerce to Marketwired. In this new role as CMO, he will champion the Marketwired brand experience by creating and setting the vision for the marketing team and driving customer acquisition and retention strategies. Prior to joining Marketwired, Kurt was CMO for Monetate, where he helped double revenues for the cloud-based browser technology company. (Release)

Edelman has announced the appointment of Katie Burke as chair of the global Public Affairs practice, effective July 1, 2013. Burke will report to Alan VanderMolen, vice chairman, DJE Holdings and president & CEO, Global Practices, Edelman. She succeeds Rob Rehg, who will remain president of the Washington, D.C. office, one of the firm’s five global hubs. Burke is currently global chief of staff for Edelman and one of the firm’s top CEO and C-suite strategic advisors. Burke previously led the Public Affairs offering for Edelman New York. She now joins a Public Affairs practice that includes industry thought leaders from around the globe. (Release) Read more

Roll Call: Mercury, Nuñez PR Group, Marketwired, and More

Mercury announced the addition of renowned journalist Ben Feller to its New York office. Feller, who most recently served as the chief White House correspondent for The Associated Press, has joined as a managing director leading media strategy efforts for the firm’s public affairs division. Ben served as the chief White House correspondent for The Associated Press—a premier role in journalism—during which he became a trusted leader of the Washington press corps. In more than six years of covering the administrations of President Barack Obama and President George W. Bush, Feller was twice honored for his excellence in reporting on the presidency. (Release)

Nuñez PR Group announced the addition of Amanda L. Ray as vice president. Ray has more than 20 years of professional strategic public relations experience with more than nine years of client service supporting a Fortune 50 company. She will lead key accounts, such as Famous Footwear, as well as new business opportunities. Her experience includes communications for consumer and business-to-business products and services, technology, telecommunications and wireless, energy and nonprofit organizations. At Nuñez PR Group, Ray’s main responsibilities include strategic direction for integrated marketing, media relations and social media engagement. They also include executive support and national campaign management. (Release)

Marketwired has promoted COO Jim Delaney to CEO weeks after it rebranded from Marketwire. Michael Nowlan, who served as chief executive of the company for the past 14 years, will remain on its board of directors and continue to provide strategic oversight. In his new role, Delaney will focus on “leading transformational change in the traditional distribution industry” through new products and services, new relationships with social networks, and growing market share and revenue, according to a statement. Delaney joined Marketwire as COO last August from Dun & Bradstreet. At the time, the company created the position with the intention of grooming the next CEO, it said in a statement. (Release) Read more

5 Tips for Creating Great Multimedia Press Releases

Today we bring you a guest post via Sheldon Levine. Levine is community manager for Marketwired/Sysomos, an innovative social intelligence company offering global news distribution and reporting services as well as state-of-the-art social media monitoring and analytics powered by Sysomos. Marketwired and Cision recently partnered to allow Cision customers to connect with media, influencers and customers through Marketwired’s distribution channels.

With thousands of news releases being distributed every day, PR pros are constantly looking for opportunities to reach a broader audience and drive more views. Incorporating multimedia is one of the most effective ways to accomplish this goal — especially when some sources credit multimedia embeds for traffic bumps of up to 77%.

Perhaps we can, armed with this knowledge, officially declare text-only press releases as a thing of the past. We know visual storytelling is a critical pillar in any effective communication strategy. Just look at how brands continue to invest in image-driven social networks like Instagram, Pinterest and Tumblr. At Marketwired, we believe this best practice shouldn’t be limited to social media. Creating multimedia –photos, video, audio, or infographics, for starters – is a smart PR tactic. As an added bonus, the fresh content can be shared on blogs or across social channels, thereby spreading a release’s main messages even further.

Whether we’re considering products, food or information, we consume with our eyes. Multimedia often offers the extra “sizzle” journalists and bloggers are looking for in their content, and in some cases such releases become stories in their own right. Here are five tips to make your multimedia press releases “pop”:

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