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Posts Tagged ‘Mashable’

All San Francisco Chronicle Employees Will Learn to Master Social Media (or Else)

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That’s not quite what last night’s Mashable headline read, but we figured we’d dramatize it because clicks.

Speaking of clicks, most of the journalists we read are pretty good on social, but the San Francisco Chronicle apparently plans to begin putting all its reporters through “a startup-style incubator” that will teach them to master the digital world, increase traffic and, hopefully, stall that ongoing revenue slide.

We can feel worlds converging as we type this post…

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Something for Your Favorite Flack’s Christmas List: the Ostrich Pillow

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We have all been here. It’s a late night cramming for that huge RFP. The team just isn’t collaborating the way they should, arguing about page numbers on the proposal or something stupid like that. You can’t keep your eyes open and need to crash.

Have no fear, kids. Introducing the Ostrich Pillow.

Bringing sexy back, huh? Just yesterday, we opined about HubSpot’s CEO Brian Halligan’s advocacy to take naps on the job. Whelp, guess what said major domo should find in his Christmas stocking by that certain office brown noser?

Thanks to the story by Mashable, we discovered these options for the desk sloth:

The thoughtfully designed pillow has four holes: two for your arms, one for breathing from your nose and mouth, and one for your neck. It’s available in three colors: sleepy blue, sunset siesta and mellow yellow.

And then there’s this. Click on the story for another delightful picture that resembles someone who got caught cramming her head into the ass end of a Thanksgiving turkey. MEMO to Ostrich Pillow owners: Take the thing off before you look up to discover your picture being taken for Facebook.

(Photo via Mashable)

Twitter (Finally) Adds a Woman to Its Board of Directors

We’re all aware that Twitter has received some well-deserved negative attention at the most important moment in its history for neglecting to include any women on its board of directors. That changed this morning when the company announced, via SEC filing, that former Pearson CEO Marjorie Scardino will sit on its board at least through 2014. She even started her own account to spread the news:

Mashable‘s Todd Wasserman made light of the company’s public perception problem this morning:

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Google Gets Into the #GivingTuesday Spirit

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Google knows charity. Today the search masters have taken an extra step to promote the Giving Tuesday event, hosting a 12 hour “Hangout-a-thon” in order to connect those interested in giving to the best non-profit and charity organizations.

Moderated by Mashable, the event has 24 non-profit partners including such big names as Save the Children and UNICEF as well as newcomers like Charity Waterthe Malala Fund and Girls Who Code. Its stated purpose is to “spread awareness about under served charities“, and we’re also very interested in hearing from the TOMS and Warby Parker founders on the notion of “gifts that give back.”

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Regulators Might Have to Stop and Frisk Your Native Ads

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Do these kids even know the difference between “ad” and “editorial?”

Regulators at the Advertising Self-Regulatory Council (which operates under the Council of Better Business Bureaus) have heard PR and marketing talking a big game about “content”, but they aren’t sure exactly where to draw the line between “paid promotion” and “editorial”. In other words, they think your latest sponsored post looks suspiciously out of place, so they might just have to give it the once-over.

Should you be worried?

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America’s National Parks and Cities Look Great on Instagram

This week’s government shutdown/crybaby conference provides us with an opportunity to remind everyone that Instagram is a perfect forum for promoting our national parks, which are really quite amazing.

This image is the exception:

Apparently we are late to the party. The U.S. Department of the Interior‘s account has been posting for more than a year, beats the hell out of Shutterstock for landscapes and already boasts more than 150K followers thanks, in part, to no-brainer posts like this one on BuzzFeedthis one on Mashable and this one on Salon.

Here’s another shot ready to become your wallpaper:

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Nikki Finke/Deadline Spat Tarnishes Powerful Media Brand

Deadline founder Nikki Finke is unquestionably one of the most powerful trade reporters in showbiz. She’s like Mashable for movies and TV: she always gets the scoop, and while publicists have learned to both love and fear her, they turn to her first to get breaking news out.

She’s also spent much of the past year in a very public disagreement with her publisher, Jay Penske—and it may have damaged the value of her brand. According to The New York Times, some film studio execs have even “pressed Mr. Penske to resolve the matter” so Finke can return to covering the industry with the “truthful and brutal” style that has become her signature rather than being distracted by internal disputes. In this case, the journalist is the brand, and that brand has as much, if not more, value to business insiders than to the general public.

Finke wants to either buy the site back from Penske or break off and form her own media entity, but her contract prevents her from doing so until 2016. It’s made for an interesting PR back and forth, with Penske’s spokespeople telling all who will listen that Finke isn’t going anywhere while denying her claims that she hasn’t received the resources promised.

Will Hollywood publicists continue going to Finke first, no matter where she lands? Do they really have any other options?

POLL: Should Publishers Use Editorial Staff to Create Sponsored Content?

How does one go about making sponsored content that doesn’t stick out like a sore thumb? A few bold publishers are answering that question by turning to their own in-house editorial teams to get the job done.

Mashable has been writing posts for sponsors for some time, but Ad Age points out a more interesting case study: Mental Floss founder Mangesh Hattikudur’s U.S. Open live-blog/trivia session post, sponsored by IBM.

Hattikudur notes that IBM did not approve the content before publishing—and he’d planned to cover the event regardless.

The point is that content created by a publisher’s editorial staff will feel more authentic and therefore bring more value to the sponsor as readers grow increasingly skeptical of advertorials.

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Trident and Dunkin’ Donuts Compete to Claim the World’s First Vine TV Ad

We missed Monday Night Football last night because we don’t have cable and we had to catch up on Breaking Bad because OMG HOW CAN THERE ONLY BE THREE EPISODES LEFT, but in the process we missed a notable development in the integration of advertising and social: Dunkin’ Donuts aired the world’s first TV ad created entirely with Twitter’s Vine app…or did it? Here’s the Dunkin’ spot:

We’ll call it “mildly amusing” and much more fluid than your average Vine, but there’s some competition on the field: Trident also claims to have debuted the world’s first Vine TV ad yesterday on music network Fuse. Their entry is a little different:

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Was This the First Time a Customer Purchased a Tweet to Call Out a Brand?

Looks like we already have this week’s biggest PR fail: a traveler was so upset about British Airways losing his luggage that he paid to promote a tweet to all the brand’s followers letting them know how unpleasant his experience had been.

“Don’t fly @BritishAirways. Their customer service is horrendous.”

This is an unprecedented story, so it quickly spread across the web via Mashable and inspired CNN to interview disgruntled customer Hasan Syed, who started getting attention several hours before BA’s customer service reps even responded.

Pretty much every media outlet around has already run this story today because it is amazing, but we have to ask: will it change the way customer service works on social?

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