With Ad Week dominated by talk of content, content…CONTENT!!!, it should surprise no one to see more and more major brands create their own publishing platforms. As Matt Crenshaw of Mother Nature Network told us, “…it’s not enough to build a corporate website because no one goes to corporate websites.”
We’re interested in watching different brands offer their take on this trend, and the latest is MasterCard. While the brand has long maintained its own newsroom, its newest endeavor is a two-sided re-invention of that feature, which now consists of the Engagement Bureau news page and the Cashless Pioneers blog.
We posed a few questions for Jennifer Stalzer, VP of global digital communications at MasterCard, and we’ve posted her answers and our analysis after the jump.