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Posts Tagged ‘Mastercard’

CMO Council’s ‘PeerSphere’ Journal Debuts

It’s been in the works for several months, and now the CMO Councils first issue of the PeerSphere quarterly journal has arrived.

The new publication is available on the Web, via iPad and other tablets, in print, and on mobile devices, reaching 60,000 marketers around the world.

The inaugural issue features a roundtable of marketing leaders to share what they most love about marketing. It also delves in to topics such as geopolitical turbulence and the marketing consequence; MasterCard International’s strategy and approach to sponsoring the 2011 Rugby World Cup; an interview with the president of Safeway’s marketing division; and a profile of RAK Ceramics, a $1 billion emerging market success story.

The journal also has a host of global brands featured, including IBM, Yahoo!, and Saudi Telecom.

The issue is available here.

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.

Cyberattacks In Support of WikiLeaks Pose PR Dilemma

An activist hacker group called Anonymous is taking responsibility for an orchestrated cyberattack against Mastercard and says that it’s planning other attacks in order to “wreak revenge on any organization that lined up against WikiLeaks,” according to the NY Times.

The story says that Anonymous doesn’t have a leader, and one of the activists stated in a telephone interview that 1,500 hackers were lined up to attack various companies and individuals. On the list of those that have been hit are Amazon.com, PayPal, and PostFinance, the financial side of the Swiss postal system.

This situation poses a big strategic question for PR pros working with companies that have come in contact with controversy.

(Updates after the jump.)

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