TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Mastercard’

How Valuable Is Social Media Engagement, Again?

The headline here is truly an open question, because so many within the marketing/PR communities disagree. Here’s the tweet that inspired it:

Gregg may be considered something of an authority on this issue since he serves as VP of social at MasterCard.

Yet many have other ideas. Just yesterday, for example, a Punchtab study told us that most Millennials only care about such interactions when they involve free stuff or discounts.

Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

UK Firm Slammed for Requiring Journalists to Tweet Promos for Press Access

one-direction-2014-brit-awards

Wonder what their conditions were

In case you missed it, Lorde and One Direction won big at this week’s Brit Awards (the UK equivalent of the Grammys). Beyoncé played, someone posed as Daft Punk, and everyone made fun of everyone else’s outfits. In other words, it was a night out in London. From where we sit, the losers look a lot like event sponsor Mastercard and its firm House PR.

Lots of Brits ripped mercilessly on the #PricelessSurprises tag thanks to what we hope will prove to be 2014′s most tone-deaf media relations move.

Some details from the offending “you must agree to these conditions” email to a journalist, which must be seen to be believed, via the UK’s Press Gazette:

Read more

15 Tips from Brand Pros on Setting Up Social Media Command Centers

MasterCard SM Command Center TeamIn this era where brands hit home runs or strike out in real-time, social media command centers have become more common. They may serve different purposes, but whatever the goals, they require advance planning and substantial resources.

At ANA’s recent Real-Time Marketing Conference in New York, speakers from three major brands shared their experiences and offered their perspectives on what’s involved:

Capital One: Patrick McLean, VP, Digital Marketing
Coca-Cola: Doug Busk, Director of Global Connections
MasterCard: Marcy Cohen, VP, Senior Business Leader

We’ve distilled their comments into a primer on each aspect of the process. Their advice could prove useful for other companies to establish new command centers or fine tune existing ones.

1.Decide on goals: Objectives for social media command centers vary, from listening to conversations, monitoring and analyzing sentiment to creating customized real-time content based on current events.

Read more

MasterCard Sees Brand Journalism As An Interactive PR Experience

Content. Content. Content. Content.

With Ad Week dominated by talk of content, content…CONTENT!!!, it should surprise no one to see more and more major brands create their own publishing platforms. As Matt Crenshaw of Mother Nature Network told us, “…it’s not enough to build a corporate website because no one goes to corporate websites.”

We’re interested in watching different brands offer their take on this trend, and the latest is MasterCard. While the brand has long maintained its own newsroom, its newest endeavor is a two-sided re-invention of that feature, which now consists of the Engagement Bureau news page and the Cashless Pioneers blog.

We posed a few questions for Jennifer Stalzer, VP of global digital communications at MasterCard, and we’ve posted her answers and our analysis after the jump.

Read more

Brands See Opportunity In Gay Marriage Ruling

We can all agree on one thing: today’s Supreme Court decision invalidating the 1996 Defense of Marriage Act was, is, and will continue to be a big deal. It’s not that the justices’ conclusions were a big surprise as most observers did not expect them to uphold existing gay marriage bans on the state or federal level. But it still inspired strong emotions for many Americans.

Of course, politicians of all stripes were quick to offer their takes on the issue.

In other words, the debate will go on. Now for the question of the day: how can brands turn this major cultural and political event into a great PR opportunity?

Read more

CMO Council’s ‘PeerSphere’ Journal Debuts

It’s been in the works for several months, and now the CMO Councils first issue of the PeerSphere quarterly journal has arrived.

The new publication is available on the Web, via iPad and other tablets, in print, and on mobile devices, reaching 60,000 marketers around the world.

The inaugural issue features a roundtable of marketing leaders to share what they most love about marketing. It also delves in to topics such as geopolitical turbulence and the marketing consequence; MasterCard International’s strategy and approach to sponsoring the 2011 Rugby World Cup; an interview with the president of Safeway’s marketing division; and a profile of RAK Ceramics, a $1 billion emerging market success story.

The journal also has a host of global brands featured, including IBM, Yahoo!, and Saudi Telecom.

The issue is available here.

Cyberattacks In Support of WikiLeaks Pose PR Dilemma

An activist hacker group called Anonymous is taking responsibility for an orchestrated cyberattack against Mastercard and says that it’s planning other attacks in order to “wreak revenge on any organization that lined up against WikiLeaks,” according to the NY Times.

The story says that Anonymous doesn’t have a leader, and one of the activists stated in a telephone interview that 1,500 hackers were lined up to attack various companies and individuals. On the list of those that have been hit are Amazon.com, PayPal, and PostFinance, the financial side of the Swiss postal system.

This situation poses a big strategic question for PR pros working with companies that have come in contact with controversy.

(Updates after the jump.)

Read more