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Posts Tagged ‘Matter Communications’

Spin the Agencies of Record

Mozilla, the nonprofit behind Firefox, has chosen Bite Communications as U.S. AOR after a competitive review. Work — media relations, content creation, and more — starts June 1, led by SVP Bill Danon. [via]

The Susan Magrino Agency has added three new clients: New York furniture company Castro Convertibles, which is launching a new convertible ottoman; loungewear brand Sophia Graydon, which is launching its first collection in August; and Elad Yifrach and his home decor brand L’OBJET (sample at left).

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PR: Incorporating Social Media & Multimedia

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Roll Call: Matter Communications, MWW, Andrew Gowers, and More

Matter Communications, a firm focused on the hi-tech and consumer markets, has acquired ThinkMedia Partners, a boutique PR, social media, and marketing agency. ThinkMedia founder Tim Hurley is now a Matter EVP. ThinkMedia staff members are also joining Matter. The combined company has offices in Newburyport, MA, New York, and Providence, RI. [via]

Brian Hague has joined MWW Group as VP of public affairs in the firm’s East Rutherford, NJ office. He has previously worked as a reporter for the Newark Star-Ledger and served as chief of staff and director of comms for Bergen County Executive Dennis McNerney. At MWW, he’ll be focused on crisis comms, issues management, and other related areas.

Andrew Gowers has been named director of external relations at the Association for Financial Markets, a European lobby organization whose members consist of European and U.S. banks. Gowers previously handled BP’s response to the Gulf oil spill and was the head of comms and brand management at Lehman Brothers during its collapse. [via]

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Tools Round Up: Cision, PitchEngine, Klout, Bing, and More

Cision has partnered with PitchEngine, bringing together PitchEngine’s social publishing services with Cision’s PR and marketing software. Cision is also investing in PitchEngine, taking a minority stake in the company. Both Cision and PitchEngine have recently introduced new services. Moreover, Cision’s U.S. lead Peter Granat recently told us that the company has completed a lengthy digital strategy transition. The release and announcement video are available here.

CrowdGather, a network of forums and subject-specific message boards, has acquired Yuku.com, a company that manages these forums and boards. According to CrowdGather, the acquisition will increase the company’s monthly traffic 50 percent to 235 million.

Klout announced this week that 100 million people have Klout scores. Twitter has also hit the 100 million mark, and offers a breakdown of its users. But unlike so many others in the tech arena these days, the company insists it doesn’t want to go public.

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