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Posts Tagged ‘Mayor Thomas M. Menino’

How the ‘One Fund Boston’ Relief Effort Was Created in Seven Hours

We talked last week about a company’s major PR failure in the wake of the Boston Marathon bombings. Now, we’d like to share an epic PR win inspired by the same tragedy.

Shortly after the attack that killed three and wounded over 180 at last Monday’s Boston Marathon, Mayor Thomas M. Menino and Governor Deval Patrick contacted Jim Gallagher, executive VP of John Hancock (which has title-sponsored the race for years) in an effort to brainstorm ways to provide assistance to the victims.

At 10 a.m. the next morning, Mr. Gallagher got on a conference call with Mike Sheehan and Karen Kaplan, CEO and president of Boston ad agency Hill Holiday. Within hours of that call, the agency created One Fund Boston, a foundation designed to help victims.

During the 10 a.m conference call in which Mr. Gallagher promised John Hancock would donate $1 million to get the ball rolling, the Mayor’s office requested it be able to announce the creation of the fund at a 5 p.m. press conference. That left Holiday Hill seven hours to create a charity from scratch.

Communicating mostly via text message, the agency got to work. Read more

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‘Demand a Plan’ Gun Control Campaign Launches Viral Video

We recently told you about the Demand a Plan campaign launched by social advocacy group Mayors Against Illegal Guns, co-chaired by New York City Mayor Michael Bloomberg and Boston Mayor Thomas M. Menino. The social media campaign geared toward pushing American politicians to pass gun control legislation urges supporters to sign a petition, contact their legislators and mayors, write letters to editors of major publications and voice their support on Twitter and Facebook. The multifaceted project has all its PR bases covered–and now it has a celebrity-filled viral video to boot.

The spot, which features such familiar names and faces as Jon Hamm, Beyoncé, Chris Rock and many others, made it to number 6 on the Ad Age Viral Video Chart this week. Like all of the campaign’s content, the video’s simple, straight-forward, no-frills style serves to promote its overall message: less rhetoric, more action.

No-Fun Boston Mayor Tries to Cancel Sex Toy Giveaway

If you live in Boston and hoped to pick up a free sex toy along with that food-truck crepe on your next trip through City Hall Plaza, you may be disappointed. Mayor Thomas Menino recently pushed Trojan to reconsider its plans to distribute dozens of Trojans Vibrations “personal pleasure devices” at the family-friendly location. Buzzkill! (Sorry, we had to.)

Menino’s property management czar, Michael Galvin, sent a letter urging Trojan’s marketing company, Massivemedia, to find a different location for its stimulating promotion. “I would tell you in the strongest terms allowable that I feel this is an inappropriate and irresponsible use for the plaza,” Galvin wrote. “City Hall Plaza provides access to City Hall for constituents from all walks of life including many families and children … I request that you find an alternative site for your product distribution.”

In other words: “Pretty please reconsider your completely legal plans to promote your brand in the public square. It makes us feel icky.”

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Update on Chick-fil-A Backlash: The Jim Henson Company and the City of Boston Take a Stand

As we reported last week, there has been an outpouring of both support and outrage in response to comments made by Dan Cathy, President of Chick-fil-A, about his anti-gay marriage stance. Despite Chick-fil-A releasing a statement meant to calm things down (the statement failed to actually denounce or apologize for Cathy’s comments), the controversy has continued to pick up steam, and is now not only costing the company some of its customers, but also its partnership with the Jim Henson Company and a potential Boston franchise.

And if movies and TV have taught us anything, we know that there are two people you really don’t want to tick off — a Bostonian, and Miss Piggy.

The Jim Henson company, which had been providing the “Creature Shop” toys in Chick-fil-A “Kids meals,” has severed its business ties with the fast food chain, saying in a statement:

“The Jim Henson Company has celebrated and embraced diversity for over fifty years and we have notified Chick-fil-A that we do not wish to partner with them on any future endeavors. Lisa Henson, our CEO, is personally a strong supporter of gay marriage and has directed us to donate the payment we received from Chick-fil-A to GLAAD.”

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