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Posts Tagged ‘Mazda’

Mazda Recall Is an Arachnophobe’s Worst Nightmare

*Someone needs to give me a medal for inserting this image into this post without yielding to a complete mental breakdown

Disclaimer: This PRNewser writer is the definition of an arachnophobe — meaning, I would sooner hop into a burning car than one filled with spiders. Think that’s kind of a strange and specific example? Think again.

I learned about this bit of news via a text from a loving family member who has spent our lives demonstrating that love through acts of spider-related harassment. “Hear about the Mazda6 recall?” it read. “It’s your worst nightmare.”

According to Reuters, for the second time in three years, an eight-legged engineering challenge called the Yellow Sack Spider has caused Mazda Motor Corp to issue a major recall for Mazda6 sedans in North America; the spider, which likes the smell of gasoline (who doesn’t?) weaves a web that blocks a vent in the engine. These webs can restrict fuel flow, reducing fuel tank pressure when the emission control system releases vapors from the evaporative canister. This can put extra stress on the fuel tank, which could potentially crack and leak fuel, increasing the risk of a fire.

That’s right. Spiders are trying to blow you up. Read more

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Can Japanese Auto Brands Use PR to Stand Out After Recall?

Japanese auto brands have walked a tenuous PR line for decades now. They enjoy a reputation for being reliable, durable and aesthetically pleasing, but the brands behind them also run the risk of blurring into a single, amorphous marketing entity.

Because the public groups Japanese cars and most other Japanese products under the same national umbrella, these brands must work extra hard to differentiate themselves from each other. They even suffer through the same PR fails! For example, the latest auto recall scandal involves Honda, Toyota, Nissan and Mazda and 3.4 million vehicles whose passenger side airbags could “deploy with too much force, sending shards of metal into the passenger area”. OK then!

This revelation presents a litany of PR challenges, the most notable being the public’s collective question, “If these brands all use the same airbags and airbag technology, what actually makes them different?”

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Critics Can’t Hear the Eco-Message in ‘The Lorax’ Over the Sound of the Car Engines

One of the movies opening this weekend is Dr. Seuss’ The Lorax, the animated tale of a 12-year-old boy who tries to find a Truffula tree to win a girl’s heart. The movie is meant to have eco-overtones, showing the importance of conserving rather than squandering nature. The movie also has the overtones of the more than 70 product placements that have been blended into the cartoon action.

If that isn’t enough (and yes, it is) one of the products placed is the Mazda CX-5, an SUV. Great green eggs and ham! That’s a bad product tie-in.

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