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Posts Tagged ‘Melissa McCarthy’

A Customer Tells Us What She’s Looking For When She Buys Plus-Sized Clothing

melissa mccarthy tweetBack in June, we wrote about Melissa McCarthy‘s new plus-sized fashion line Pearlinspired by her personal search for a gown to wear to the Oscars. More recently, a reader, Patti from Ohio, read the story and decided to get in touch.

“I peruse many plus-size women’s lines and while there are many nice clothes available, there’s almost always something that leads me to believe a plus-size woman did NOT design certain items,” she told us. “SOOO many times I’ve found the most adorable item, but it’ll have design flaws: areas of the larger woman’s body that need to be camouflaged or downplayed, and areas that can be enhanced or better-displayed.”

Patti went on to tell us that she frequently has to do her own alterations to give the clothing the fit she’s looking for.

“I can take ANY mediocre outfit and make adjustments that will make other women want to wear it. Unfortunately not ALL times though because the fabric will be wrong to begin with,” she continued. Love it.

So we asked Patti to share a little more insight about what she thinks the market is looking for.

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Melissa McCarthy Is Launching a Plus-Sized Clothing Line

melissa mccarthy tweetMelissa McCarthy is hilarious, talented, an Oscar nominee, an Emmy winner and, now, a clothing designer. The actress has announced that she’s launching a plus-sized line of clothing called Pearl, and we’re guessing it’s going to be highly successful.

First, McCarthy is famous. She absolutely killed it in Bridesmaids and has, ever since, made a name for herself as a woman who is funny as hell, able to deliver a joke and do all sorts of physical comedy without missing a beat. (She was known prior to that for her roles on Mike & Molly and Gilmore Girls as well.) A celebrity brand comes out of the gate with an edge.

But she’s also got a personal story to go along with this clothing line: there was a time when she couldn’t find designers willing to design a dress for her. It was two Oscars ago, she tells Redbook, and she needed something for the red carpet. Oscar exposure is usually golden for a fashion label. In this case, McCarthy was turned down by something like half a dozen designers and had to settle for a ready-to-wear dress and a spot on some worst dress lists.

“When I go shopping, most of the time I’m disappointed,” she says.

It’s likely a feeling that a lot of women can identify with. She’s coming at this as not just a designer but a customer.

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SNL Spins Rutgers’ PR Disaster Into Comedy Gold

There is no greater evidence that a public relations debacle has become part of the cultural consciousness than making Saturday Night Live — so today we offer our very bittersweet congratulations to Rutgers University for finding its way into the zeitgeist via a big old PR fail.

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