By now everyone in our industry has formed their opinions regarding Paula Deen’s rapid demise and her subsequent barrage of awkward apologies and wayward explanations. This entire situation is sad. There are no winners here. So we’re hesitant to jump in the media melee and add energy to this sadness, but as PR experts it’s our job to deconstruct this ugly mess.
These are emotional times for the Paula Deen empire, and emotional PR situations must be handled with logic, sincerity and intelligence. That means showing up and treating the public like adults. For Paula Deen the folksy, southern “aw shucks” shtick may sell Virginia ham, but it doesn’t sell the truth. Read more