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Posts Tagged ‘Microsoft’

10 Biggest and 5 Most Surprising Brands ‘Friended’ by Millennials

Facebook BEER

No alcohol here, sorry.

Recent studies have told us that the kids these days just aren’t really into brands on social media. WPP found that 55 percent of young Americans don’t see the point of “friending” a brand, and Edelman told us yesterday that a vast majority of consumers simply aren’t satisfied with the “relationships” they have with corporate entities online — even the ones whose products they buy.

Many brands, however, have managed to accumulate thousands, if not millions, of Millennial “fans.” Independent ad agency Moosylvania recently conducted a survey of 1,500 young people to identify the top 50 such brands, and we’ve reviewed the first 10 for this post.

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Microsoft Admits That ‘Much Work’ Remains to Address Its (Lack of) Diversity

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Sometimes, bad news becomes a big snowball. A small dust-up collects a little dirt and begins rolling downhill as people stand there, watching it gain velocity as it prepares to smash the little hamlet at the base of the mountain.

When you hear Microsoft, you would think that the company itself is the snowball. This time, however, it’s the village in peril.

Last week the company introduced Windows 10 (math skills be damned). And now, America finds out that Bill Gates’ baby has grown up to become one big boys’ club.

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Foggy Windows: How Microsoft Forgot to Count to 10

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No company does a curtain raiser quite like Apple (horrible video streaming technology and forced rock star plug notwithstanding). Unfortunately, the company that knows this fact best is Microsoft.

As the number of Apple acolytes in this country swells up faster than Barry Bonds’ biceps, Microsoft floats in the raging ocean like chum waiting for sharks. We can only imagine the subject lines of its internal emails, though we assume that many include the letters W, T and F.

And then they got the epiphany that had been alluding them for decades: Windows 10!

What’s wrong with this lovely family portrait?

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Could 18,000 Layoffs Be a #PRWin for Microsoft?

New-Microsoft-Logo-PPT-BackgroundsIf your stock portfolio contains Microsoft, today is a good day. If you happen to work for Microsoft, then it probably isn’t.

In case you’ve been living underneath a rock, the company announced this morning that it would eliminate up to 18,000 jobs, canning 14% of its workforce.

That’s a big deal on its own, but it isn’t the only story making headlines.

In fact, investors seem quite happy with the news.

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Spin the Agencies of Record

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#PRFail: Microsoft Offers To Pay TechCrunch Founder To Promote Internet Explorer

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Today in not-exactly-breaking news: Microsoft Internet Explorer lags well behind both Chrome and Firefox when it comes to overall browser usage (though they’re still ahead of Safari and Opera, whatever that is).

This week, the company “accidentally” committed a big PR no-no in its latest attempt to promote the browser; a “vendor” offered to pay TechCrunch founder Michael Arrington to write a post hyping the “reworked” version of the product.

Arrington responded with a post on UnCrunched expressing his disbelief: “do people still do this?”

Apparently so.

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Aaron Paul TV Ad Accidentally Turns On Xbox Ones, Annoys the Hell Out of People

One of the coolest things about the Xbox One is arguably its Kinect voice command feature, so of course Microsoft would want to highlight this capability in its new ads — but apparently the demonstration is working a little too well.

The new spot features Aaron Paul of “Breaking Bad” using his Xbox One in all its voice command glory, but when Paul tells his console to turn itself on, he’s accidentally turning on consoles in living rooms everywhere. Xbox One owners have taken to Twitter to share their surprise, amusement, and, at times, sputtering frustration.

 

Intentional? Probably not. Interesting? Definitely. Mike Cannon of Tech Times brings up an eerie thought: if an ad can do this by mistake, how long until marketers start doing it on purpose? Read more

These Companies Are the ‘Best Corporate Citizens’

100BestList.pdfWhat exactly makes a company a good “corporate citizen?” In order for Corporate Responsibility Magazine to determine the answer to this question, its research team considers and documents 298 data points pertaining to seven different categories: environment, climate change, employee relations, human rights, governance, finance, and philanthropy.

The result is a list of the top 100 corporations that have done the best across the board over the past year. The newly-released 2014 list features the following companies in the top spots:

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Tune in Tomorrow for Career Advice from Microsoft’s Marketing Manager

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Three quick questions:

  • Do you have a free moment tomorrow at lunchtime?
  • Would you like some advice on how to begin and advance your career in communications, social media and/or marketing?
  • Would you like to hear current Microsoft head of marketing/former Social@Ogilvy VP Geoffrey Colon discuss the matter?

If you answered “yes” to any of the above, then we strongly encourage you to tune in at 1 PM tomorrow for Mediabistro’s “Career Lunch Hangout” as managing editor Valerie Berrios and MediaJobsDaily editor/career expert Vicki Salemi host a Google+ event with Colon, marketing manager at Microsoft.

More details after the jump.

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Microsoft Sticks with Former Clinton Flack for Top Strategic Role

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Microsoft isn’t listening to our advice.

Last week we learned that the company’s new CEO Satya Nadella was supposedly close to dropping former Clinton family flack/Burson-Marsteller head Mark Penn, now known as the guy behind all those anti-Google ads, as part of its brand refresh.

It now appears that Microsoft will take the very opposite approach by giving Penn the chief strategy officer position; he previously served as EVP of ads and strategy.

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