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Posts Tagged ‘Mitzi Miller’

JET EIC to Publicists: ‘It’s about how you pitch’

Launched in 1951 as the authority on breaking information in the black community, JET has a loyal readership of over 7 million and covers everything from sports and politics to lifestyle and fashion. All sections are open to PR pitches; just make sure you study the pub and are familiar with the tone and the types of stories that the magazine covers.

“It’s a full-service publication. Pitch your clients. Pitch your products. It’s about how you pitch. There’s nothing that we’re not covering right now,” said editor-in-chief Mitzi Miller. Content has always covered an array of topics, but it’s just a matter of making sure you’re pitching to the right person and that the pitch is customized. A blanketed, mass-mailed pitch without a specific feel for the magazine’s audience or style is guaranteed to get ignored.

For more details and a list of editors’ contact info, read How To Pitch: JET.

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Pitch to Your Heart’s Content at Jet

As the authority on breaking information in the black community, editors at Jet need to be in the know about, well, everything. For publicists with clients and products to place, that means a PR jackpot of more than 7 million readers.

“We’re not one of those publications that are like, ‘we only work with certain people.’ No, we’re open. We want to hear from you,” assured Jet‘s editor-in-chief Mitzi Miller. “We want to know what’s going on. It’s our job to have our finger on the pulse of everything that’s hot and happening. The only way we can accomplish this is making contact with people who are out there.”

But before you start mass-mailing pitches,  Miller advises publicists to customize the pitch to the right editor. An email blast without a specific feel for the magazine’s audience or style is guaranteed to get ignored.

For a full list of editor contact information, check out How To Pitch for PR: Jet.