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Posts Tagged ‘Monica Lewinsky’

Monica Lewinsky Re-Emerges To Tackle Cyberbullying, Rebuild Her Reputation


Looks like that Vanity Fair article was just the beginning of the public return of Monica Lewinsky.

She started yesterday by joining Twitter and quickly gaining 61,000-plus followers (as of this afternoon at about 4pm ET). She has only tweeted three times.

Then she spoke at the Forbes Under 30 Summit to announce that she’s going to be actively involved in a “cultural revolution” against cyberbullying.

“I was Patient Zero,” she said to a crowd of about a thousand millennials.”The first person to have their reputation completely destroyed worldwide via the Internet.”

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Monica Lewinsky Says Her ‘History’ Stopped Her From Getting Comms Jobs

monica lewinskyWell this is a blast from the past if there ever was one! Monica Lewinsky swept onto the Internet today with a preview of the Vanity Fair article that the magazine will be releasing digitally on May 8. And there are already some interesting bits in there about her life in the 10 years since we all became familiar with her name and her blue dress.

First, and perhaps this shouldn’t be shocking, but she’s 40 years old! In the minds of people who remember her from her days as the infamous intern, the thought of her aging that much just seems strange. But even now, the humiliation she must’ve felt (and had been made to feel) is palpable.

“”[T]hanks to the Drudge Report, I was also possibly the first person whose global humiliation was driven by the Internet,” she writes.

When she talks about the relationship with President Clinton, she has a perspective that has clearly also come with time:

“Sure, my boss took advantage of me, but I will always remain firm on this point: it was a consensual relationship. Any ‘abuse’ came in the aftermath, when I was made a scapegoat in order to protect his powerful position. . . . The Clinton administration, the special prosecutor’s minions, the political operatives on both sides of the aisle, and the media were able to brand me. And that brand stuck, in part because it was imbued with power.”

The brand stuck so much, in fact, that it prevented her from getting jobs later on. Among them, jobs in communications and branding at charitable campaigns.

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Paula Deen’s Carnival of Disaster Finally Hires Renowned PR Professional

Oh boy. That was painful. As you know Paula Deen appeared on the Today Show recently after abruptly cancelling an interview with Matt Lauer last Friday.

By now everyone in our industry has formed their opinions regarding Paula Deen’s rapid demise and her subsequent barrage of awkward apologies and wayward explanations. This entire situation is sad. There are no winners here. So we’re hesitant to jump in the media melee and add energy to this sadness, but as PR experts it’s our job to deconstruct this ugly mess.

These are emotional times for the Paula Deen empire, and emotional PR situations must be handled with logic, sincerity and intelligence. That means showing up and treating the public like adults. For Paula Deen the folksy, southern “aw shucks” shtick may sell Virginia ham, but it doesn’t sell the truth. Read more

Guess Who’s Back! (Yeah, It’s Monica Lewinsky)

Today in Unexpected  Comebacks news, former right-wing talking point Monica Lewinsky has announced a return to the national spotlight that will have absolutely nothing to do with handbags!

In fact, “friends” report that Lewinsky is out for “revenge”, that she’s shopping a book described as a “tell-all memoir” to major publishing houses, and that she’s received offers in the cool $12 million dollar range. Two questions: Where did these “friends” get this number? And has a public figure ever published a memoir that did not promise to “tell all?”

Whatever. The book will apparently include “secret love letters” that Lewinsky wrote to former President Bill Clinton and reveal details about his “insatiable desire for three-way sex, orgies and the use of sex toys of all kinds.” Well, we guess you sometimes have to get a little racy if you really want the press to pay attention. And there’s more: Lewinsky’s book will also recount incidents in which Clinton referred to his wife as a “cold fish” and joked about their “non-existent sex life.”

Well then. We can certainly say one thing: Anonymous sources always give the bitchiest quotes–in fact, they sound suspiciously like the carefully chosen words of paid representatives! When asked why Lewinsky chose the current moment to release a memoir, yet another member of this mysterious group of “friends” gave the New York Post this ridiculous quote:

“No one will hire her and she can’t get a job because of Clinton. She needs to make money somehow.”

Doesn’t sound like her PR folks are desperate at all, does it?
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Rubenstein’s Tom Keaney Repping Letterman

Last night on the “Late Show,” host David Letterman revealed that he had affairs with staffers on the show and that someone had tried to blackmail him for $2 million to keep the story secret. That someone is a CBS News “48 Hours” employee, Robert J. Halderman, who is currently under arrest.

Tom Keaney of Rubenstein handles all PR for Mr. Letterman. He has not returned calls as of the time of this post. A CBS spokesperson told The Hollywood Reporter, “Mr. Letterman’s comments on the broadcast tonight speak for themselves.” Of course, we’re curious to see what you think on how it was handled. Was it best to do it on the show with laughs?

Howard Bragman, chairman of agency Fifteen Minutes, and a well respected crisis PR counselor who has worked with clients including Monica Lewinsky‘s family, Ed McMahon and Paula Abdul, told PRNewser, “There is not a good way to do this, there are ‘less bad’ ways to do this.”

“You look at your options and you’re on CBS so you’re not going to do it with Barbara Walters, you’re not going to go on “The Early Show,” of course you’re not going to go on Leno,” he said. “Why not do it where you’re most comfortable, where you’re surrounded by people that care about you?”

Despite the many ways this story can play out, Bragman insisted that Letterman only has to speak publicly once. “He’s David Letterman, he doesn’t invest a lot of time in being up front on good news, bad news or otherwise. His ratings are good. Tonight there will probably be a big boost in his ratings. We live in a world where there is a lot of crisis. There are so many, that they tend to go away and they have a half life of a fly. I always tell people, ‘once you say it, shut up.’ Rubenstein is a great firm, I suspect he’s in great hands.”

UPDATE: A press conference with Manhattan District Attorney Robert M. Morgenthau began at 11:30am ET. TVNewser has more.

UPDATE 2: Rubenstein’s Tom Keaney tells PRNewser that Rubenstein President Steven Rubenstein has represented Letterman “even longer than I have.”

Obama To Appear on Five Sunday Morning Shows; Is He Overexposed?

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President Barack Obama will appear on five – count them, five – Sunday morning talk shows this week, as well as an appearance on CBS’ “Late Show with David Letterman” on Monday night.

The five show schedule was first performed in 1998, by Monica Lewinsky‘s attorney William Ginsburg to defend her after the scandal with President Clinton. Are five Sunday talk show appearances too much? The White House says no.

White House deputy communications director Dan Pfeiffer told ABC News that the idea of “overexposure” is “an anachronistic view of how people consume news in this day and age.” Obama will appear on ABC, CBS, CNN, NBC and Univision. TVNewser has more on how the networks are promoting the interviews.