As a way of continuing the 12/12/12 theme this week, we’ve compiled 12 tips for using Pinterest based on the collective expertise of two magazine brands that have enthusiastically adopted the platform: Real Simple and Glamour.
At the MPA Digital: Social Media conference on Thursday in New York, Kathleen Harris, managing editor of RealSimple.com, presented lessons learned over two years of using Pinterest. She also noted that it’s “where the bulk of our referral traffic comes from.”
Later Mike Hofman, digital managing director at Glamour.com, appeared on a panel about Pinterest. He described it as a “vehicle for lifestyle inspiration, and said Glamour even “re-engineered our website to be more like Pinterest.”
“If you’re not on Pinterest as a magazine brand, you’re not relevant.” That was the assessment of another panelist, Dick Porter, EVP of media sales at Meredith Corporation. Pinterest isn’t a fit for every company or brand, but others can still learn from these magazine brands’ experience.
The advice below makes it appear easy, but applying these tips may prove more elusive. While the examples concern brands that almost exclusively target females, these pointers can also be adapted by gender neutral and male oriented brands.
Our twelve tips: