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Posts Tagged ‘MWW’

Roll Call: Finn Partners, Carmichael Lynch, kglobal, and More

Finn Partners hired William Nowling as senior partner in its Detroit office. Before joining the firm, Nowling effectively managed the city of Detroit’s recent municipal bankruptcy filing while acting as comms director for Detroit Emergency Manager Kevyn D. Orr. In the new role, he will direct strategy for the office on both the local and national levels while also attending to business growth and development concerns. Founding partner Peter Finn writes, “Finn Partners believes in Detroit’s renaissance…we see tremendous potential in Detroit and we’re deepening our commitment by expanding local capabilities.” Finn also hired Angela Corsi Leon, formerly of Weber Shandwick, as AVP of the Detroit office.

Carmichael Lynch of Minneapolis promoted Neil Goodspeed to the position of senior partner/director of consumer engagement. Goodspeed, who began his career in advertising and worked at agencies BBDO and OMD before landing the senior promotion planner position at General Mills, spearheaded a media plan for client Subaru which just won Adweek’s Media Plan of the Year Award.

Crisis comms expert and former journalist Gene Grabowski left LEVICK to join another D.C.-based firm, kglobal. As partner, Grabowski will handle business development, client services, and client counseling while directing major campaigns. He spent 11 years at Levick, rising to the title of EVP.

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Roll Call: Edelman, Ruder Finn, Hill+Knowlton and More

Today Edelman announced the appointment of three new global sector chairs. Tish Van Dyke will run Food and Beverage, Deidre H. Campbell Financial Services and Amy Hemingway Energy. The three new appointees will report to global director of sectors/global chair of Edelman Health Kym White.

In the release, White notes that the move marks an attempt to further consolidate the firm’s practices by appointing “specialists with deep knowledge of their businesses” to chair each sector and serve various clients united by business but separated by geography, language and culture.

Van Dyke has been with Edelman for 17 years, most recently as a D.C.-based general manager directing the firm’s “pan-industry health engagement efforts” and serving on its global health team. Campbell, who joined the Corporate practice a year ago after building a career in various financial communications roles, will lead a “team of more than 150 financial services communications experts” in here new position. Hemingway, who joined the firm in 2006 and has led campaigns for various energy companies, noted that in her new role she will encourage Edelman clients in the natural resources, clean tech and power industries to be more transparent in their engagement with stakeholders and media.

Robin Kim will be EVP/MD of global technology at Ruder Finn as of November 10. Kim previously served as EVP at Edelman’s Silicon Valley practice, where she oversaw the firm’s enterprise and B2B technology group. In addition to supporting general growth in the San Francisco region, she will support the firm’s growing roster of tech clients. Prior to joining Edelman, Kim spent more than 16 years within the WPP organization, playing various management roles at Burson-Marsteller, Cohn & Wolfe and Hill & Knowlton. She will report to CEO Kathy Bloomgarden.

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Spin the Agencies of Record

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  • MWW will be PR AOR for Lapolla Industries, Inc., a manufacturer of “polyurethane foam insulation, reflective roof coatings and equipment” designed to reduce energy consumption. MWW will primarily handle media relations to spread awareness of the brand’s eco-friendly building materials. Lapolla already has some big-name backers: the company was one of those selected to participate in President Obama’s Climate Action Plan and recently signed Ty Pennington of Extreme Makeover as a spokesperson. (No word from Vanilla Ice.)

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Roll Call: Waggener Edstrom; H+K Canada; Hemp PR; And More

Waggener Edstrom promoted Tiffany Cook from EVP to VP/head of its consumer sector. Cook, who has been with WE for 16 years, will oversee related efforts across the retail, consumer technology, automotive, and spirits industries. PR Week tells us that she will report to co-founder/partner Pam Edstrom.

Hill+Knowlton Strategies‘ Canadian operations named Dimitri Gourdin SVP and GM of its Montreal office. Gourdin, who earned a law degree at Paris’ Panthéon-Assas University and a masters’ from Paris Management School, previously served as VP of marketing/comms at BIOMOD, a biotech company serving the health and beauty industries. In the 90′s he worked in crisis comms at Burson-Marsteller’s Paris office and in 2005 he launched his own Montreal-based firm called Arcane Communications.

Mark Goldman and Ryan McCormick, PR veterans and founders of both Goldman McCormick PR and Legal PR Team, have announced the creation of a new firm called, simply, Hemp Public Relations. We’ll let you guess which sort of clients they plan to serve — and it’s OK if you’re, like, a little slow

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Roll Call: ABC News, FleishmanHillard, MWW, and More

ABC News SVP/chief spokesman Jeffrey Schneider announced that he will be leaving the network to launch his own PR firm, Schneider Global Strategy. Our sister site TVNewser noted that Schneider will remain at ABC through the upcoming midterm elections and that ABC News and Disney/ABC TV will be the first clients at his media relations/crisis management-focused firm. After Schneider’s departure, his former deputy Julie Townsend will run the ABC PR team.

FleishmanHillard opened its first Brazilian office in the country’s largest city, Sao Paulo, with the help of local communications holding company Groupo In PressJunia Nogueira de Sá, a veteran journalist with a history of performing communications work for both public and private entities in Brazil, has been appointed as managing director of FleishmanHillard’s operations in that country. Groupo In Press also involves public affairs and government relations services as well as In Press Media Guide (sports PR), Vbrand (multiplatform videos), and MAP – Mapeamento, Analise & Perspectiva (analysis and measurement).

Arthur Schwartz has joined MWW to serve as SVP/AD of the company’s corporate comms practice. Interestingly, the release describes Schwartz as “a Respected GOP Operative” while MWW CEO Michael Kempner is known for his work in Democratic circles. Schwartz will bring his experience working with clients in heavily regulated industries to bear on responsibilities including “strategic consulting and communications, government affairs, crisis management and litigation strategy,” which he will lead for MWW clients.

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Roll Call: MWW, GMR, And More

MWW named Ayofemi “Femi” Kirby, former communications director for the Congressional Black Caucus, as its newest corporate comms account supervisor.

Kirby, who earned a masters degree in PR from American University, previously worked on Capitol Hill directing comms for Congressman Adam Smith, ranking member of the House Armed Services Committee. She also spent three years working with Millennial-focused nonprofits Generation Engage and Mobilize.org. At MWW, she will help manage clients in both the public and private sectors; President/CEO Michael Kempner writes, “Femi is a significant addition to our nationally recognized crisis-management and corporate reputation teams.”

GMR Marketing announced two new staffing changes in its Los Angeles and New Berlin, Wisconsin offices. The agency promoted Dave Houston from senior director to vice president of client management and senior account director Casey Gartland to vice president of music and entertainment. Houston has been with GMR for nearly sixteen years and Gartland also brings more than 15 years’ experience to the new role. Houston began his career in events and has worked with clients including Pfizer, Johnson & Johnson, and PepsiCo; he will remain at GMR’s WI headquarters. Gartland, who has helped create partnerships with Deadmau5, The Jonas Brothers, Guy Fieri and others, will continue to be based in GMR’s LA office.

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5 PR Experts Weigh in on NFL’s Attempt to ‘Combat Domestic Violence’

Peaceful football

We’re all well aware that the National Football League has a big problem on its hands. A recent YouGov survey tells us that the NFL brand has experienced “the [sharpest drop] in consumer perception since Target’s data breach” last December.

Here’s something you may have missed this week: in order to confront all that terrible publicity, the league announced the creation of a “social responsibility team” consisting of its own community affairs VP Anna Isaacson and three (female) advisers, each of whom have built careers as experts on the prevention of domestic violence and sex crimes.

The question: is this a meaningless stunt or an earnest attempt to address underlying issues?

This week, we spoke to five industry experts to get their take on the league’s move. For context, we’ll start with quotes from two of the women involved, who will be responsible for “policy-making and education.”

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Spin the Agencies of Record

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  • MWW will handle PR duties for Red Lobster, winning the account following the chain’s separation from parent company Darden. The company chose Publicis Kaplan Thaler as its new ad agency after announcing that split in July and picked MWW after a review (Edelman previously served as AOR). While the firm won’t handle social media, it will be responsible for corporate communications, executive visibility, issues management and brand positioning. As for why the company announced its new ad agency nearly two months before its new PR despite signing them at the same time, ask the guy above.

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A Few Reasons Why the Ice Bucket Challenge Has Been So Popular with CEOs

jeff bezos ice bucketEvery time you turn on the internet, someone’s dumping a bucket of cold H2O over their heads. It’s the the ALS ice bucket challenge and it’s for a good cause so go right ahead. A million times yes. As of Sunday, the challenge has raised $70.2 million.

Lots of ordinary folk are doing it. Of course, celebrities are getting in on the action. But surprisingly, a ton of CEOs are also doing it. From Mark Zuckerberg to Jeff Bezos, top executives from some big companies are getting in on the viral philanthropy action. This isn’t normal. So what gives?

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Spin the Agencies of Record

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  • Santa Monica firm Phelps will be social media marketing AOR for the U.S. wing of the Hong Kong Tourism Board, using the group’s social networks to promote “Asia’s World City” as an American travel destination.

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