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Posts Tagged ‘MWW’

Spin the Agencies of Record

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MWW will represent Paul Katami and Jeff Zarrillo, best known as the couple behind the suit that brought down Prop 8, California’s statewide ban on same-sex marriage.

It’s no coincidence that this announcement follows the acquisition of L.A.’s Macias Media Group and the creation of MWW’s LGBT specialty division.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

MWW CEO Kempner on Independent Agencies vs. Holding Companies

1007kempner-obamaWe’ve shared a good bit of news about New Jersey’s MWW recently, and we couldn’t pass this one up. A site called The Native Society, which publishes interviews with CEOs and other business world bigwigs, published an interview with the firm’s founder, president and CEO Michael Kempner yesterday in which he touches on what it takes to succeed in PR and, more compellingly, what differentiates independent agencies from those that belong to holding companies.

We’ve picked some choice quotes, because that’s what we do.

On qualities needed for the job:

“Emotional intelligence and unwavering curiosity are key traits for a PR professional. Every project is a learning experience and time spent with clients and influencers is always time well spent.

It is also important to understand that public relations is a lifestyle not just job. It’s about living in an always-on world, and having great confidence and a desire to be great every day.”

On why independent agencies are better than holding companies:

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MWW Acquires West Coast LGBT Specialty Firm

MaciasNew Jersey’s MWW continued its ongoing expansion today with the acquisition of Macias Media Group, a Los Angeles firm that specializes in serving the LGBT audience. The move scored a mention in the New York Times via ad specialist Stuart Elliott.

Founder, namesake and former Here Media EVP Stephen Macias started the firm, which will become part of MWW, in September 2012. In his new role, Macias will work from the firm’s L.A. and New York offices as senior vice president and leader of the LGBT practice.

Here Media publishes The Advocate, Out, Out Travel and other gay-focused properties like Here TV and Gay.com, with recent big-name campaigns including promo for the Netflix original series Orange Is the New Black. Until the announcement Macias served as their agency of record; they will now be MWW clients.

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Social Media Specialist Cohen Leaves MWW for FleishmannHillard

cohenToday FleishmannHillard announced that Ephraim Cohen, former EVP of innovation at MWW, would join the firm as its SVP, senior partner and east region social practice leader.

This means he’ll work to further the firm’s objectives in the New York/Boston area while ensuring that clients make the most of its social/digital assets. In the release, east region president Robert Dowling cites Cohen’s “strong understanding of the relationship between brand and reputation”, especially in the social/digital realm.

Prior to the move, Cohen handled brand journalism/native ads, community management and Big Data at MWW; before that he was best known as founder of The Fortex Group, a “community-building firm” that closed its doors in 2011.

Something tells us that his thinking falls along the same lines as new GolinHarris non-ninja Neil Kleiner: social ROI has less to do with likes and shares than creating content that people will actually read and facilitating the growth of real communities.

It has absolutely nothing to do with martial arts or Mike Myers bombs.

PR Vet Plans Hunger Strike to Protest Industry’s Lack of Diversity

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First, the indisputable fact: PR has a diversity problem. This is not breaking news.

PRSA and other organizations have long attempted to encourage greater diversity within the industry via various outreach and education programs, but as MWW SVP and PRSA national chair Joe Cohen told PR Week, “It’s no secret that ethnic and racial minorities are underrepresented…the actual numbers are staggering.”

One guru, however, has chosen to take action: today we received a release from Mike Paul—better known as The Reputation Doctor—announcing his plans to stage a two-day hunger strike protesting the lack of diversity in “PR Firms, Advertising Firms & Corporate Communications Divisions of Leading Corporations.”

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Roll Call: MWW, Peppercomm, Ogilvy and More

MWW announced that Katie Myles has joined the firm’s Chicago office as vice president, consumer lifestyle marketing. Myles brings more than a decade of experience in integrated marketing communications and Millennial and family marketing, as well as experience working with wellness programs and major partnerships. In her new role at MWW, Myles will serve Chicago’s consumer and technology clients, while also growing the firm’s award-winning Health and Wellness practice. Prior to joining MWW, Myles served as senior account supervisor for the consumer marketing team at Edelman’s Chicago office where she acted as project manager and team leader for the National Dairy Council, one of Edelman’s largest clients. (Release)

Peppercomm promoted Jacqueline Kolek to the role of managing director. Kolek leads high-level client counseling across a diverse group of accounts and established the firm’s social media and digital offerings. She has deep expertise in helping clients in the B2B space and those in highly-regulated industries to leverage integrated communications offerings to drive business goals. Kolek, a partner with the company, has been with Peppercomm for 14 years, joining the firm as an account supervisor. Since then, she has won and grown multiple accounts in the financial services and business-to-business/industrial sectors. She also helped design Peppercomm’s CrisisRx service offering, where she leads crisis simulation and preparedness workshops with clients to develop and test crisis processes. (Release)

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3 Experts Explain How Brands Can Avoid a Sochi Games #PRFail

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Lots of brands obviously want to promote during the 2014 Winter Olympics in Sochi. But they also want to avoid what happened to Coke and McDonald’s, which got a lot of bad press after gay-rights activists criticized their campaigns and hijacked the #CheerstoSochi hashtag in protest of Russia’s new anti-gay laws.

AT&T, on the other hand, just made news for becoming the first major company to actively speak out against those same laws and pressure other brands to do the same.

So how can brands create Olympics campaigns without running into the troubles encountered by Coke and McD’s? We talked to three PR and social media experts to get their opinions.

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The New York Times Will Expose Your Fake Apologies with #ApologyWatch

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A New York Times reporter and a corporate reputation specialist walked into a bar this week and came to the same conclusion: they’ve had enough of your clients’ fake apologies.

Both business writer Andrew Ross Sorkin and LRN CEO Dov Seidman argue that execs and public figures who once opposed apologizing in public have started doing it all the damn time, and they want to make it stop.

Whether we’re talking indicted bankers, embattled politicians or cheating athletes, lots of people are stepping up to the mic to tell the public that they’re sorry for whatever they did and that it will never happen again. But Sorkin and Seidman look at those weepy, white-haired millionaires and see nothing but media coaching and crocodile tears.

So now they plan to expose the fakers—and they even came up with their own hashtag to do it.

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Crisis Communications Case Study: Atlanta Snowstorm Edition

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NEWS FLASH: crisis communications is one of the most important services provided by our government—be it local, state or federal.

MWW‘s Jarrod Bernstein knows: his past titles include Associate Director of the White House Office of Public Engagement and Acting Assistant Secretary for Intergovernmental Affairs for United States Department of Homeland Security (among many others).

We recently spoke to Bernstein to get his take on lessons learned from the most recent public crisis comms incident: the “storm” that brought Atlanta to a standstill as residents spent hours stuck in traffic on streets blocked by less than three inches of snow.

The story included babies born on the highway, residents stranded in grocery stores and a significant hit to the reputation of not just the local government but the city itself.

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Here Are Our Favorite Super Bowl Odds and Ends

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So…two days left until the most important day of the year for branded promotions. The 6,329 “credentialed journalists” covering the event will make sure to inform you about every last detail of the game and related ads/stunts, but for now we thought we’d share some of our favorite football tidbits, sent to us by our friends in the industry.

First we have a couple of ways to make the game (and the ads) a little more fun.

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