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Posts Tagged ‘MWW’

5 PR Experts Weigh in on NFL’s Attempt to ‘Combat Domestic Violence’

Peaceful football

We’re all well aware that the National Football League has a big problem on its hands. A recent YouGov survey tells us that the NFL brand has experienced “the [sharpest drop] in consumer perception since Target’s data breach” last December.

Here’s something you may have missed this week: in order to confront all that terrible publicity, the league announced the creation of a “social responsibility team” consisting of its own community affairs VP Anna Isaacson and three (female) advisers, each of whom have built careers as experts on the prevention of domestic violence and sex crimes.

The question: is this a meaningless stunt or an earnest attempt to address underlying issues?

This week, we spoke to five industry experts to get their take on the league’s move. For context, we’ll start with quotes from two of the women involved, who will be responsible for “policy-making and education.”

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Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

Spin the Agencies of Record

red lobster1

  • MWW will handle PR duties for Red Lobster, winning the account following the chain’s separation from parent company Darden. The company chose Publicis Kaplan Thaler as its new ad agency after announcing that split in July and picked MWW after a review (Edelman previously served as AOR). While the firm won’t handle social media, it will be responsible for corporate communications, executive visibility, issues management and brand positioning. As for why the company announced its new ad agency nearly two months before its new PR despite signing them at the same time, ask the guy above.

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A Few Reasons Why the Ice Bucket Challenge Has Been So Popular with CEOs

jeff bezos ice bucketEvery time you turn on the internet, someone’s dumping a bucket of cold H2O over their heads. It’s the the ALS ice bucket challenge and it’s for a good cause so go right ahead. A million times yes. As of Sunday, the challenge has raised $70.2 million.

Lots of ordinary folk are doing it. Of course, celebrities are getting in on the action. But surprisingly, a ton of CEOs are also doing it. From Mark Zuckerberg to Jeff Bezos, top executives from some big companies are getting in on the viral philanthropy action. This isn’t normal. So what gives?

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Spin the Agencies of Record

Hong Kong

  • Santa Monica firm Phelps will be social media marketing AOR for the U.S. wing of the Hong Kong Tourism Board, using the group’s social networks to promote “Asia’s World City” as an American travel destination.

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MWW Names New Chief Strategy Officer

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New York/New Jersey firm MWW announced the hiring of Jess Seilheimer as Chief Strategy Officer.

Seilheimer, who previously served as SVP of digital innovation/strategic planning at Havas, brings more than 15 years of agency experience to the new role.

After leaving Havas, Seilheimer founded the consulting group Cretegic, where she advised startups and other digital businesses on “accelerating strategic planning”; at MWW she will oversee strategic planning and marketing communications strategies across clients.

In addition to her agency history, Seilheimer has contributed to various publications covering the tech and startup worlds and served as an ambassador for SocialMediaWeekNYC.

She will report directly to MWW founder/CEO Michael Kempner.

Roll Call: MWW, Murphy O’Brien, allen & gerritsen

MWW promoted Jennifer Little to the role of SVP/general manager of its Dallas office. Little joined MWW in 2012 after serving in VP/SVP roles at Ketchum and Edelman; she also worked as director of PR for Pizza Hut for nearly three years. The promotion follows MWW’s expansion into a new office space, and President/CEO Michael Kempner writes, “Over the past two years, Jennifer has played an important role in driving the growth of our Dallas office and she is the ideal person to help continue its expansion.” Little earned a bachelor’s degree in broadcast news from the University of Texas, Austin, and a graduate degree in communication studies from Indiana State University. (Release)

Los Angeles firm Murphy O’Brien announced six new promotions led by the appointment of Laura Millett and Rachel Esserman to the position of vice president. Millet, who has a background in broadcast journalism, joined Murphy O’Brien after working on PR campaigns for travel clients at the The Zimmerman Agency (Omnicom); in her new role she will oversee multiple travel accounts while developing new business, working on strategy and driving branding efforts and awards initiatives. Esserman, a long-standing Murphy O’Brien employee, will also contribute to strategy while spearheading new business outreach and securing media placements for travel and real estate clients. The firm also promoted Ashley King to account director, Jen DeAngelis to digital media senior account executive, Kaitlin Novell to senior account executive and Marissa Girolamo to account executive.

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Spin the Agencies of Record

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Spin the Agencies of Record

Your Ad Here

  • MWW will be AOR in the UK for Opera Mediaworks, or “the world’s largest mobile advertising platform”. The firm will work to spread awareness of the product among UK brands and agencies following a series of acquisitions…and more developments in the endless debate over mobile ad placements and the value of social media.

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Spin the Agencies of Record

 

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MWW Decodes ‘Dad-isms’ for Agency Life

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Father’s Day is officially over–and most families thankfully had a far more enjoyable holiday than the Lannisters.

It’s true that Father’s Day tends to produce a litany of cliches, but many of the classic “dad-isms” that color our celebration of our own pops can apply year-round…even in the agency life.

To that point, our friends at MWW created an infographic “decoding” dad’s words of wisdom and translating them into messages related to the average overworked PR professional’s day-to-day.

For the record, we’re very impressed by the team’s ability to take a positive message from the classic threat “I’m going to count to three…”

Click through for the full infographic.

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