The numbers released so far for sales on this year’s Black Friday are way down. While the National Retail Federation says 87 million people still hit the stores, Black Friday just ain’t what it used to be.
In some ways, the shifts reflect the modern shopper’s use of the internet to buy gifts. In another way, the decline in shopping on this particular day is out of necessity. The PR and marketing campaign for Black Friday was too successful to be contained in one 24-hour period.
Ultimately, the most important thing for retailers is that they make their numbers for the season. But going forward, it’s becoming clear they won’t be able to count on Black Friday to put them in the black.
(Cyber Monday update after the jump.)