AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige

Posts Tagged ‘NBC Universal’

As ‘The Office’ Winds Down, ‘Dunder Mifflin’ is Gearing Up

As fans of “The Office” prepare to say a fond farewell to their beloved Scranton-dwelling characters on tonight’s series finale, the real-life Dunder Mifflin paper company, launched in 2011 via a licensing deal between Quill.com and NBC Universal, is preparing to ramp up business with a well-placed ad.

The spot, created by PR agency Olson and crowdsourcing platform Tongal, will run tonight in five Dunder Mifflin “branch” markets (Scranton, Utica, Akron, Albany, Syracuse).

While back in 2011 some thought that the concept of reverse product placement in the form of an entire company was sure to be a failure, the real-world Dunder Mifflin has grown into a multi-million dollar brand that is now among the best-selling brands in the office-supply category. We guess having sales geniuses like Dwight in your corner can make all the difference, especially when he delivers nuggets of marketing gold like, “To me, success is simply the opposite of failure.” Indeed.

 

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!

Roll Call: Glover Park Group, VOX Global, Behan Communications and More

The Glover Park Group announced that John Hughes joined the firm as a senior vice president in the Government Affairs practice. Hughes will be based in GPG’s Washington, D.C. office and will work on a broad range of the firm’s clients. John was most recently senior policy advisor to House Democratic Whip Steny Hoyer on financial services, trade, manufacturing, small business, housing, and consumer protection issues. Previously, John served as counsel to the House Financial Services Committee and, prior to joining the Committee’s majority staff in 2007, was managing director of tax advocacy at the National Council of State Housing Agencies. (Release)

VOX Global announced its recent hire of John Dunagan, who will join the VOX leadership team as a senior vice president. Most recently, Dunagan served as senior vice president at DDC Advocacy. Prior to DDC, Dunagan co-founded CrossLink Strategy Group (later Mercury) where he pioneered unique issue advocacy techniques including Media Where it Matters and RootsTube. Dunagan will work out of the firm’s Washington, DC office location. (Release)

Jonathan Cohen has been named chief operating officer at Behan Communications. Cohen joined Behan Communications in 2012 to help lead the firm’s expansion. He has an extensive background in journalism, government and public affairs and has led a number of strategic communications firms to success and played a leading role in the turnaround of two technology companies. Formerly a publisher of Commentary Magazine and an advisor to New York City Mayor Ed Koch, Jon also has served as president of The Weiser Group, a global public relations firm, and of Cohen Strategic LLC, an international consulting group. (Website)

Read more

G.E. Is Totally Cool With 30 Rock, You Guys

30 Rock Tina Fey Alec BaldwinSay you’re a PR/branding exec at a big corporation. Say there’s a certain sitcom that’s been making fun of you mercilessly for seven years (while appearing on a network that you once owned). What would you do?

Well, if you’re General Electric and that sitcom is 30 Rock, you embrace it after maintaining an adversarial relationship for more than six seasons. G.E., which has seen its “Six Sigma” super-productivity culture mocked repeatedly by Tina Fey, recently decided to let the public know that it is totally in on the joke.

We weren’t the only ones who noticed the company’s weird “thank you” commercial on last week’s episode. Global director of brand management Linda Boff explained everything to Ad Age, saying “G.E. employees and G.E. executives have laughed for the last seven years along with the rest of the audience.”

Oh yeah? Something tells us that former CEO/conspiracy theorist Jack Welch (aka Jack Donaghy) didn’t even chuckle, but at least somebody has a sense of humor.

It’s a bit of a rebranding, really:

Read more

Gollust and Pilot to Leave NBC After Acquisition

Comcast has announced the leadership team that will be in place once  its acquisition of NBC Universal is complete. As we’ve reported previously, comms and PR chief Allison Gollust will be leaving the company and Adam Miller, former president of Abernathy MacGregor, will join Comcast. NBC’s sales and marketing head Mike Pilot will also be leaving the company. Pilot and Gollust will step down at the close of the transaction.

Among the other changes, CEO Jeff Zucker will depart the company and Lauren Zalaznick will become chairman, NBC Universal Entertainment & Digital Networks and Integrated Media. Bravo, Oxygen, iVillage, Daily Candy, the Integrated Strategic Marketing Group, and other properties will report to her. The Integrated Strategic Marketing Group includes Green is Universal, Women at NBC Universal, and other initiatives.

The complete memo is available on TVNewser.

NBC Goes Green

Photo: Lauren Kapp, NBC Universal

NBC Universal is celebrating its annual “Green Week” November 14 through 21, integrating environmental messaging in its primetime line up.

For example, a green initiative will be incorporated into the storyline of the program Chase. Law & Order: Los AngelesParenthood, and The Office will be among the other shows acknowledging the special week.

NBC NewsBrian Williams will also be speaking with the Prince Charles about his eco efforts on a one-hour Dateline.

Wal-Mart, Target Top Women at NBCU Index

Women at NBCU, the female-targeted marketing and research initiative at NBC Universal, has released the September results of its “Brand Power Index,” with retailers Wal-Mart and Target coming out on top, in that order. EBay came in at number three. Since these are findings for September, could the index be influenced by the back-to-school shopping season?

Notable on the list is “One A Day” by Bayer, which jumped 241 spots with a website that encourages visitors to sign up and share for better health. PlayStation Move from Sony Playstation 3 and the Nintendo Wii also moved up.

Car brands, including Ford (#5) and Honda (#9), had a good showing as well. NBCU attributes their higher rankings to the use of social media to introduce new car lines. It’s also tied to the “power of the purse” that House Speaker Nancy Pelosi said was “so self-evident” when she spoke at last month’s NBCU event on marketing to women. Chrysler, which also moved up in the rankings, was also represented at that event.

NBC Senior Director of Comms Departs

Nora Ellish, senior director of communications at NBC Universal in the TV Networks and Digital Distribution group, has left the company to spend time with family. According to Ellish, they’re interviewing to fill the position now, which reports to Alyssa Corcoran, SVP of communications for the group.

Ellish began as an intern on Dateline, then became a producer at Later Today, and worked as a publicist for Bravo. She was with the communications team for five years.

Abernathy MacGregor President Heads to Comcast

Adam Miller, president of Abernathy MacGregor, will be heading to Comcast as senior adviser. Miller has been working with Comcast as it negotiates its deal with NBC Universal. Miller has also worked on financial and corporate communications matters for companies such as Yahoo and Viacom.

In addition, Chuck Berger and Winnie Lerner, MDs with the firm, have been named co-presidents; Lex Suvanto, another MD with the firm, is now COO (sub req’d); and MD Ian Campbell is now vice chairman.

House Speaker Nancy Pelosi: ‘PR Has Always Been Two-Way’

Left to right: Pat Mitchell, President and CEO, The Paley Center for Media; Debora Spar, President, Barnard College; Tina Brown, Founder and Editor-in-Chief, The Daily Beast; Lauren Zalaznick, President, NBCU Women & Lifestyle Entertainment Networks; Mark Addicks, Chief Marketing Officer, General Mills; Kim Brink, Executive Director, Advertising and Sales Promotion, Cadillac; Donna Speciale, President of Investment and Activation, MediaVest USA.

Speaker of the House Nancy Pelosi and NBC Universal president and CEO Jeff Zucker (who just confirmed that he will be leaving the company) kicked off this morning’s Women@NBCU annual Power of the Purse breakfast with a brief chat about the purchasing power of women and the increased effort marketers should be making to reach them.

“The power of the purse is so self-evident,” she said. However, to get women to purchase your products, you need to communicate with them.

“PR has always been two-way,” she continued. All relationships are doomed “when one side doesn’t feel they’re being communicated with.”

The conversation was followed by a panel discussion moderated by Pat Mitchell, president of the Paley Center for Media.  She was joined on stage by a panel that included Tina Brown, founder and editor-in-chief at The Daily BeastDonna Speciale, president of investment and activation at Mediavest; and Mark Addicks, CMO of General Mills. Additional comments and video after the jump. Read more

Media News Friday Frenzy

Today started with the massive media news about the departures of CNN/U.S. president Jon Klein and NBC Universal CEO Jeff Zucker and the news keeps coming.  PRNewser colleagues at TVNewser have been following the developments closely. Click here for the latest.

Business Insider has also just received a statement from Newsweek, which was expected to layoff additional staff members today.

A small percentage of Newsweek’s staff was told today that they will not be offered jobs when Sidney Harman assumes control on October 1, 2010. The majority of Newsweek’s employees were asked to remain in their jobs. The Washington Post Company will provide generous severance packages to those who are not being retained.

The names of those cut have been provided. Dan Gross and Jon Meachum are just a couple of the journalists who left the publication on their own in recent weeks.

For media relations pros, it’s an ongoing battle to keep track of which reporters are covering what where. (Mediabistro’s Revolving Door newsletter can help with that as well.)