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Posts Tagged ‘Nestle’

Food Companies Using Their Farming Connections To Tackle Big Problems


Lost amid a good deal of the talk about the wave of unaccompanied immigrant children who have crossed the southern border into the US are the children themselves and the circumstances that drove them to take a lonely, frightening and perilous journey on their own.

Coffee company Kenco is using some of its marketing effort to talk about its work in Honduras to counter the deadly gang culture that has overtaken San Pedro Sula and other areas around that country. They’ve created the clip above to talk up the program, “Coffee vs Gangs,” that will teach 20 Honduran children how to be coffee farmers. And they will publish regular updates to let people know about the progress the selected kids are making.

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With Drought Measures Becoming More Strict, Nestle Continues California Water Bottling

arrowheadNestle is kicking up controversy with its continued water bottling operations despite a drought that is so severe, it has prompted water restrictions.

Nestle owns Arrowhead Mountain Spring Water, which is sourced from a spring  Millard Canyon, CA. Nestle Pure Life is another one of its brands, both of which are bottled on a Native American reservation in the state.

In January, Gov. Jerry Brown declared a state of emergency because of water shortages. On Tuesday, water regulators approved fines of $500 for things like watering lawns and washing cars. The measures were put in place after the governor announced he wanted to reduce water usage by 20 percent and that goal hadn’t been achieved. The drought has been going on for three years. Other measures will be considered if water usage still isn’t reduced.

Reservations are considered sovereign states that don’t have to follow state regulations. But knowing the dire situation that the state is in, should Nestle do something?

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If Jim Gaffigan Is Involved, a Hot Pockets Recall Might Not Be So Bad, Right?

gaffigan hot pocketsThere’s been a huge USDA recall of meat coming from the Rancho Feeding Corp, with the department’s Food Safety and Inspection Service pulling 8.7 million pounds because it’s “unsound, unwholesome or otherwise are unfit for human food and must be removed from commerce.” Some of that meat may have ended up in Hot Pockets, so Nestle is also recalling some of its products, namely, the Philly Steak and Cheese and Croissant Steak and Cheese. That’s a whole lot of questionable food in one paragraph. However (and surprisingly), no one seems to have gotten sick, so that’s a definite plus.

The news gave fuel to one man who has basically built his career on the microwaveable treat: Jim Gaffigan.

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Nestlé May Drop Some of Its Firms After Internal Review

OKToday The Holmes Report published a scoop indicating that Nestlé‘s American wing is conducting an internal review of the many firms it currently has on roster.

Of course this is a big deal because Nestlé is, in its own words, “the world’s leading Nutrition, Health and Wellness company”. It also happens to work with some of the most familiar names in PR. Holmes’ source did not offer any details beyond the expectation that Nestlé will retain a smaller number of firms in the coming year.

It’s worth noting that, despite contrary press releases about rising sales in North America, the company has undergone “several straight quarters of disappointment” and continues to lose market share while failing to keep pace with competitors in emerging markets like Asia and Africa. Its stock has also lost some value after a high point in April.

Nestlé is clearly looking to make some big changes; last week rumors spread that it might dump the Powerbar brand, which recently fell behind Clif Bar in the snack/nutrition supplement category for the first time.

It will be very interesting to see how dramatic this shift will be and how directly it will affect Nestlé’s PR and digital media strategies.

Nestle’s “Bottled Water Accessory” For Wealthy Ladies Makes Its Confusing Nationwide Debut

Since 2009, only the lucky few high-income, trendy, 35-year-old women with access to a Whole Foods or Southern California have had the pleasure of living the Resource life. Resource is a bottled water brand from Nestle, and it has everything you could possibly want from water — recycled material, electrolytenment, and the ability to accessorize your favorite outfit. Also, there’s the video above, which offers a glimpse of how those aforementioned women are living because they have Resource.

All of this is now available nationwide. All of what? We just don’t know. That’s because Nestle has gone a little too far to sell some bottled water.

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Snoop Dogg/Lion Drops It Like a Hot Pocket

If you ever found yourself listening to Snoop Dogg Lion‘s 2004 megahit “Drop it Like it’s Hot,” and thought, “Hmm…I wonder what ‘it’ is”, you need wonder no more –”it” is officially a Hot Pocket.

Snoop teamed up with comedian/rappers DeStorm Power and Andy Milonakis to re-work his 2004 club jam for Nestle, Hot Pockets‘ parent company. As you can hear in the video below, the collaborators trade humorous rhymes about how fantastic the much-lambasted frozen foodstuffs truly are, especially when “your munchies get an attitude.” Duly noted!

All cries of “sell out!” aside (yeah right), the fact that Nestle trusted an eight-year-old Snoop song to spur a much-needed sales boost says something about the rapper’s staying power. Two decades, multiple style and sound changes, and one name reinvention after he blessed us with “Doggystyle” in ’93, he’s still relevant enough to warrant a major ad contract (he also appears in current spots for FIFA 13). Hot Pockets and Snoop may just be a perfect match — comedians may roast them, their packages may change and evolve, but something about them just never changes, and whatever that something is, people still go for it.

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‘IR Magazine’ Announces European Nominees

IR Magazine has announced the European nominees for the best of the best in investor relations across the Atlantic.

Winners are selected based on the favorable words of 700 institutional investors and analysts. The awards will be handed out at a ceremony at the London Hilton on June 30, hosted by writer and comedian Sandi Toksvig.

Among the nominees are Nestlé for best overall IR for a large-cap company; Sligro Food Group for best overall IR for a small-cap company; InterContinental Hotels Group’s Heather Wood for best IRO at a small- or mid-cap company; and UBS’s John Cryan for best IR by a CFO. Germany leads the pack by country with 41 nominations. And BASF leads by company with nominations in 10 categories, up from eight last year.

For a complete list of nominees, click here. The magazine named its U.S. award winners in March.