If you ever found yourself listening to Snoop Dogg Lion‘s 2004 megahit “Drop it Like it’s Hot,” and thought, “Hmm…I wonder what ‘it’ is”, you need wonder no more –”it” is officially a Hot Pocket.

Snoop teamed up with comedian/rappers DeStorm Power and Andy Milonakis to re-work his 2004 club jam for Nestle, Hot Pockets‘ parent company. As you can hear in the video below, the collaborators trade humorous rhymes about how fantastic the much-lambasted frozen foodstuffs truly are, especially when “your munchies get an attitude.” Duly noted!

All cries of “sell out!” aside (yeah right), the fact that Nestle trusted an eight-year-old Snoop song to spur a much-needed sales boost says something about the rapper’s staying power. Two decades, multiple style and sound changes, and one name reinvention after he blessed us with “Doggystyle” in ’93, he’s still relevant enough to warrant a major ad contract (he also appears in current spots for FIFA 13). Hot Pockets and Snoop may just be a perfect match — comedians may roast them, their packages may change and evolve, but something about them just never changes, and whatever that something is, people still go for it.

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IR Magazine has announced the European nominees for the best of the best in investor relations across the Atlantic.

Winners are selected based on the favorable words of 700 institutional investors and analysts. The awards will be handed out at a ceremony at the London Hilton on June 30, hosted by writer and comedian Sandi Toksvig.

Among the nominees are Nestlé for best overall IR for a large-cap company; Sligro Food Group for best overall IR for a small-cap company; InterContinental Hotels Group’s Heather Wood for best IRO at a small- or mid-cap company; and UBS’s John Cryan for best IR by a CFO. Germany leads the pack by country with 41 nominations. And BASF leads by company with nominations in 10 categories, up from eight last year.

For a complete list of nominees, click here. The magazine named its U.S. award winners in March.