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Posts Tagged ‘Netflix’

Two Thumbs Up? The Movies are the Latest Victim of the Internet (STUDY)

thumbsupshirtBeen to the movies lately? The nice seats, the big screen, the sweet sound system — it’s all part of the experience.

You know what else is part of said “experience”? The $12 ticket, $8 coke (with no refills, thank you very much), $5 (half-full) box of Starburst…sounds about right.

That’s not the worst part, though:

You find that one seat for yourself and your crew  nestled in the upper left part of the theater. As you prop your feet up and wait for the festivities to begin, a family of eight decides that is where they want to sit too.

Soon, all of these first world problems will be things of the past because Internet.

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Netflix Stops Accusing Verizon of Being Slow, Starts Proving It

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Verizon may claim to have moved on from its spat with Netflix, but the latter isn’t quite done with this business, thank you very much.

After Verizon sent a cease-and-desist letter insisting that Netflix stop accusing it of slowing down customers’ streaming speeds, the content company’s comms director wrote a blog post indicating that its “transparency campaign” would officially end next week. We might take that announcement with a grain of salt, though: the real purpose of the post was to hype the release of a new round of performance data designed to shame those very service providers.

Click through for the statement, which we read as, “We MIGHT stop bringing attention to your network congestion. Or we might not. Deal with it.”

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Verizon to Netflix: ‘No, You’re Slow!’

Netflix might just be too clever for its own good.

Earlier this week, the company confirmed that it had gotten a bit cheeky with Verizon, its partner in the love/hate net neutrality dance.

Netflix, in the face of what might resemble extortion from a certain angle, recently agreed to pay for the right to “direct access” to Verizon customers in order to ensure that its videos stream at optimum speeds. The company signed a similar deal with Comcast.

Of course, we can see why Netflix might want to gripe about this fact, and they chose a sly way to do it. But Verizon wasn’t amused. Their statement after the jump.

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Internet Week New York Is Around the Corner

Internet Week New York 2014 Design Within Reach1 Cropped“People ultimately want homes that work, and they don’t want to think about repairs. In the future, with smart homes and the ‘Internet of Things’, your home will take care of you”. Those comments were made by design specialists during a recent Internet Week New York preview panel. Manhattan’s Hudson Yards development, slated to open starting in 2017, serves as an example of high-tech, low- maintenance homes.

While residential projects like these are farther away on the horizon, Internet Week New York is only a month from now. The weeklong citywide festival showcasing the impact of technology on business, entertainment and culture will take place starting May 19. While 250  events will be held around town, Internet Week HQ is Metropolitan Pavilion, a spacious venue conveniently located in Chelsea.

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9 (More) Brands That Gave Us Their Takes on ‘Mad Men’

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While our own Tonya Garcia already offered a quick list of social media promos tied to last night’s “Mad Men” premiere, we couldn’t resist a follow-up.

See, there was one question we just had to answer: Is real-time marketing deader than Don Draper’s career?

Find out after the jump!

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WATCH: Netflix Goes to Prom, Proves Being a ‘Third Wheel’ Can be Epic

Call me old fashioned, but there’s just something totally un-romantic about propositioning a potential prom date via Twitter. That is, unless you’re courting a major company, not a classmate.

Seventeen-year-old Muthana Sweis, a student at Marist High School in Chicago, sent out the following tweet in January:

Hey @netflix if this gets 1,000 retweets will you go to my junior prom with me?— Muthana Sweis (@muthanasweis) January 30, 2014

In an appropriately-gushing response, Netflix accepted, tweeting:

We said yes! We’re third wheeling to #Prom2014 with @muthanasweis and his date: https://t.co/0AQKYrljxj— Netflix US (@netflix) March 28, 2014

So how exactly does Netlix “third wheel” it to prom? Well, for one thing, by providing some serious wheels.

Sweis got to choose between a few different TV-themed rides, and ended up selecting a classic ’50s Buick from “Grease” and a chauffeur dressed as John Travolta’s character, Danny. Oh, and for good measure, he also got wear a James Bond-esque tux. Read more

Netflix to Amazon: ‘We’ve Got Bigger Drones Than That’

We appreciate Netflix’s efforts to play the “spunky upstart” role by poking fun at its rivals and we agree that Amazon makes for a more reasonable target than HBO, because you will lose if you try to compare House of Cards to The Sopranos or Game of Thrones. The drone delivery service spoof making its way around the Internets this morning isn’t the funniest thing ever, but it scores a couple of chuckles while confirming that Netflix doesn’t have either of its rivals’ production budgets.

The stunt mocking a stunt does make one good point: “rush[ing] unproven technology to market” could be the subheading of both the drone and “wearable” tech movements.

And when it comes to the Netflix browsing experience most of us know, The Onion offers a shockingly accurate summary:

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What House of Cards Gets Right (and Wrong) About Political Communications

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DISCLAIMER: NO SEASON 2 SPOILERS here.

OK, then: if you’re like the rest of us, then you’ve spent the last few days watching the second season of Netflix’s House of Cards and wondering “is that really how the political comms game works?”

Today we discussed the matter with someone who would know. While Trey Ditto currently serves as CEO of New York’s Ditto Public Affairs, he’s also a veteran of the D.C. trenches: his past titles include Deputy Press Secretary for the Department of Education under President George W. Bush (among many others).

Ditto brought his insider’s knowledge to bear on HoC and the never-ending political PR game.

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11 Brands That Got Cheeky on Valentine’s Day

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FACT: Valentine’s Day is one of the few bright spots in an otherwise dour New Year for retailers.

Of course it makes sense for relevant brands to develop tailored VDay social campaigns, so today we thought we’d take a look back at some of the cheekier ones we noticed last week.

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‘House Of Cards’ Has Its Own Rebuttal For The SOTU

house of cards tweetJust the other day, we were talking about brands jumping on Twitter to capitalize on the Grammys. (Hey Arby’s!) Well, it’s not just happening at awards shows.

We’ve just finished watching the President’s State of the Union address and we’re digesting the various Republican responses. Before you can say “bipartisan,” Netflix‘s program House of Cards had its own rebuttal. Or at least the lead character, Frank Underwood, did.

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