Jeff Bezos‘ purchase of The Washington Post reconfirms that the newspaper industry is hurting, that the media industry is still in a state of flux, and that no matter how digital content gets, we still have a soft spot for ink. A venerable, old school newspaper that was founded in 1877 was bought by someone who has made their fortune in e-commerce and the news took over Twitter, with “WaPo,” “Washington Post,” and “Jeff Bezos” all trending at some point in the past 24 hours. It truly shows how mixed up and tremendous the media is right now.

As with any change at a media outlet, we wait to see if there will be shifts in the newsroom. Publicists who pitch WaPo are likely preparing for any changes to their media relations strategy. And we can’t forget that there are other properties impacted by this sale. The Root, Slate, and a number of other newspapers and properties are being separated from their anchor, which could also affect their futures. Though we can’t forget that the anchor lost 44 percent of its operating revenue in the past six years.

Clearly, this deal gives The Washington Post the opportunity to not just hover on the edge of survival, but to actually thrive. For Bezos, the paper’s success would reap more than just monetary fortunes.

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