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Posts Tagged ‘NFL’

Why the Redskins Lost PR Points by Hiring Burson-Marsteller

redskins_facepalmFULL DISCLOSURE: I am a proud former Burson employee.

That said, the Washington Redskins lost whatever integrity they had left when they hired Burson-Marsteller yesterday. Don’t get me wrong, the hire made sense. If B-M is known for anything, it is a powerful one-two combination of public affairs and crisis communications.

Those are two things that team and its thick-headed owner sorely need.

The problem is that Redskins owner Daniel Snyder didn’t hire them to help his football team do the admirable thing. He hired B-M to help his team continue to do the wrong thing.

And there goes his credibility, swirling down the drain.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

The NFL Shows How Much It Cares About Domestic Violence

ray rice

With all the hubbub about civil unrest in the Middle East, Ukranian dissent and Comic-Con, you may have missed the slap heard ’round the world.

No, not the one that Baltimore Ravens’ running back Ray Rice landed on his (for now) wife that knocked her out so cold that he dragged her unconscious body out of an elevator.

We mean one the NFL delivered in response to that cowardly act by Rice: Suspended for two whole games. For those not in the know, if you smoke a joint and get caught in the NFL, you’ll be suspended for four games.

See the problem now?

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Dan Marino: ‘Sue the NFL? Not Me!’

Dolphins Dan Marino

Even the greats need crisis comms help. 

Poor Dan Marino. Poor, hapless, no-Super-Bowl-ring-earning, Hall-of-Fame-jacket-wearing, no-clue-having Dan Marino.

I sure hope all that tackle football didn’t mess with his head like it did to his former colleagues in the class-action lawsuit brought against the NFL. According to court documents filed last week in Philadelphia, Marino joined 14 other former players in filing the newest federal case.

Upon hearing the news, Dan Marino quickly disputed his status as poster boy for the suit, which alleges that the former players never got the facts about concussions in the NFL.

To wit, he said, “Count me out, bro.”

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#PRFail: Even History Proves the Washington NFL Team Owner is Lying

snyder funny or dieIt’s not a new debate in the world of sports. And it’s a reinvigorated debate in the world of PR.

Should the NFL team in Washington D.C. change its offensive name? Granted, to many people in the nation’s capital, the “Washington Redskins” may not be an offensive term because they are sports homers. That’s to be expected.

And then, there’s Daniel Synder, owner of the team and principle emeritus officer of living in la-la land.

This is a team that carries an 80-year tradition of classic football has always carried this cloud over its headdress. And why? Because that’s the way it’s always been? Try again, because history has just corrected that very sentiment — back from the dead.

 

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If NFL’s Ray Rice Has PR, Fire That Agency Immediately

Ray-Rice

…is more like ‘Roni’, and is no San Francisco (or Baltimore) treat. 

Some professional athletes have their foibles. Others have mild drama issues. Ray Rice has neither — he’s just a turd with a bad temper.

After reports came out that he (allegedly) beat his fiance unconscious and dragged her from an elevator, everyone wanted to him confronted by the NFL. Much less, these same people wanted said fiance Janay Palmer to press charges.

She didn’t. In fact, she married him, so she’s smart and in love. The NFL hasn’t … yet. But you know what they say about karma — it always shows up during press conferences. Thank goodness.

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The NFL Is Now Officially LGBT-Friendly

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We’re all aware that Michael Sam just made history as the NFL‘s first openly gay player.

Beyond the shiny headlines, our own Shawn Paul Wood explained this morning that, while Sam’s signing is unquestionably a significant moment for the league and for pro sports in general, he’s really just a guy who plays great defense…and happens to be gay. Which is how it should be.

Since Fifteen Minutes PR CEO Howard Bragman first organized Sam’s announcement in February, we’ve heard many (anonymous) insiders speculate as to whether owners would take a risk on him. But for the Rams, the question seems to have been “what risk?”

Now we have our answer to a more interesting query: how will the corporate world and the league itself react?

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Michael Sam: The (Gay) Guy Who Could Change the NFL

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Get ready, haters. He’s coming to get your team!

FULL DISCLOSURE: As an avid baseball fan and blogger, I can’t stand the “He’s the Jackie Robinson of [insert this industry or sport].” Yet there is really no other way to describe the addition of Michael Sam to the NFL and the St. Louis Rams.

And before anything is said, can we just kill the noise about Jason Collins? He was a so-so player (at best) despite being drafted by the Nets in the first round. After travelling the continent as part of five different teams, he received attention in the twilight of his career for making an admittedly b0ld decision that still had very little to do with the way he played the game.

Again, Michael Sam is not that man. Let’s learn who he is…

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14 Brands Wanted to Be Picked in the NFL Draft

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Have you ever asked yourself whether any pop-culture event could theoretically make for a real-time marketing moment?

The answer, obviously, is “oh yes.”

See, we didn’t watch yesterday’s NFL draft drama because we didn’t need to: we got all the news from our corporate and celebrity friends on Twitter!

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FIFA Warns Brands to Back Away from World Cup Promo Campaigns…or Else!

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Is he a turtle or a squirrel with a bedazzled forehead?

The FIFA (Fédération Internationale de Football Association) is looking more and more like the NFL each day.

Just as the gridiron folks will quickly sic their lawyers on anyone bold enough to combine the words “Super” and “Bowl”, this week the world’s top soccer organization issued a statement essentially warning all brands that don’t happen to be official sponsors of the upcoming 2014 World Cup that they will be punished if they use the event for promotional purposes.

While the organization’s spokespeople didn’t get specific, they clearly had a couple of examples in mind…

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Richie Incognito Got Tired of Living Up to His Name via Twitter

NYDailyNews incognitoA long time ago, Miami Dolphin (really effin’) offensive lineman Richie Incognito created a viral poo-poo storm when he blasted his teammate Jonathon Martin on the Twitter when he deemed that he should be worthy of stricken with the worst carpal tunnel in the history of ever with this family-friendly tweet:

“Hey, wassup, you half n—– piece of s—. I saw you on Twitter, you been training 10 weeks. [I want to] s— in your f—ing mouth. [I'm going to] slap your f—ing mouth. [I'm going to] slap your real mother across the face [laughter]. F— you, you’re still a rookie. I’ll kill you.”

Since then, Richie Incognito has been a skosh of legal trouble, sent packing from his NFL job and hired a PR team. He has been advised by everyone in the world to shut up, but meh? A guy’s got to vent right?

And man, did he.

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