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Posts Tagged ‘NFL’

SURVEY: 80 Percent of Americans Wouldn’t Call a Native American ‘That Word’

Redskins FailWhile many Americans now enjoy the sights, sounds and PR crises of the 21st century, the entire board of directors and ownership of the NFL team in Washington refuses to remove their collective nose from another, older time.

ICYMI: The “Washington Redskins” have a few PR hurdles to overcome if they want to stick with a name dripping in history (the racist kind). The latest nail in the coffin would be an enlightening survey that finds: “four in five Americans would be uncomfortable calling a Native American a ‘r*dskin.’”

Daniel Snyder (or even Mr. “No Means No“): please pick up the white courtesy phone.

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Dallas Cowboys Should Reconsider This London Social Media Strategy

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I am a proud Texan. I am also a (semi) proud Dallas Cowboys homer.

That said, Rich Dalrymple, legendary PR chieftain of the aforementioned football team, should really consider firing his entire social media team because digital campaigns are just not their thing.

This weekend, the Cowboys will “host” the Jacksonville Jaguars in London at the NFL’s international fun tour geared to broaden the horizons of the sport that stole England’s word. To celebrate the festivities across the pond, there needs to be a campaign, a party, a social media ballyhoo that will be seen stateside without question.

Whelp, touchdown!

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#ChangeTheMascot Creates Most Persuasive Spot Yet (for the NFL to Ignore)

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Earlier this summer, advocacy group ChangeTheMascot.org created a PSA to make both sympathizers and opponents pay full attention to its message.

It’s 2014 and this organization is still fighting the fight to ask — or, rather, demand – that Daniel Snyder #ChangeTheMascot. You know which one we mean.

Sure, the NFL is steeped in tradition. Yes, the NFL team in Washington has embraced its name for more than 80 years. Yet life goes on, seasons change, and traditions are reconsidered. If this new PSA doesn’t make him consider the issue more carefully, then dude has some serious issues.

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Redskins Rep Isn’t Here to Make Friends

So the Washington Team Whose Name We Mentioned in the Headline for Context beat the Dallas Cowboys last night. It was an upset decided by a single field goal in overtime that saw the lowest-ranked team in the NFC East defeat the highest-ranked team in the same division. We don’t even watch football regularly and we can say it was a great game.

Afterward, however, lots of reporters wanted to interview replacement quarterback Colt McCoy — and while PR was fine with him staying on the field to talk to ESPN, one interview was apparently enough. Here’s a rep identified by SB Nation as Tony Wyllie (follow him on Twitter) telling a reporter from ESPN Deportes that, well…

OK, dude! You know that Deportes is the most-watched Spanish-language network among young Hispanic sports fans, right? And McCoy seemed ready to talk. Maybe it’s because so few people want to interview the guy who plays backup to the backup quarterback.

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Jimmy Iovine Is Pretty Happy About How This NFL Ban on Beats Headphones Is Playing Out

jimmy iovineJimmy Iovine, co-founder of the company behind Beats by Dre headphones, spoke about the NFL ban on his product during a recent talk at the University of Southern California. And one might describe the tone of his comments as giddy.

“We didn’t do anything, and now the players are going out and putting black tape on our logo,” he said. “It’s like, I can’t believe I’m this lucky. ”

Colin Kaepernick, the San Francisco 49ers player who was fined $10,000 for showing up to a press event wearing Beats headphones, showed up to a subsequent press event with hot pink Beats headphones (perhaps the same ones) but with tape over the logo. (Business Insider has a pic.)

All of it has made Beats even more conspicuous rather than less so. And Iovine had even more to say.

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NFL Fumbles on Domestic Violence Again, Accused of Hiding ‘Hundreds’ of Abuse Cases

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Typically, the question is “Are you ready for some football?” These days, as the NFL is drowning in sea of murky despair and hapless PR, that question would be, “Are you ready for some football…justice?”

It all started with Ray Rice being a despicable coward and knocking his then-fiancée smooth out in an elevator. There was Greg Hardy, who body-slammed his girlfriend onto a bed full of semi-automatic guns (because that’s what you check at the door for NFL parties). There’s Ray McDonald — who is still playing because Goodell is a dope — arrested for beating up his pregnant girlfriend. There is Adrian Peterson, who took the classy way out and left his estranged wife alone, instead opting to “whoop” and scar his 4-year-old son.

And now there’s this: a former NFL general manager says that, over his 30-year career, “hundreds and hundreds” of domestic violence incidents were simply ignored.

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NFL Wasn’t Joking About That Beats Ban

colin beatsRemember that time the NFL said players shouldn’t be caught wearing Beats by Dre headphones before, during or after games because the league’s ears belong to Bose? Colin Kaeperneck tried it and got fined.

After a game on Sunday, Kaepernick wore a large pink pair of Beats headphones to a press conference. (The headphones are pink for Breast Cancer Awareness Month.) For the infraction, Kaepernick was fined $10,000.

But is this all a part of a Beats PR plan?

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Beats Gets Hit With Another Marketing Blow: NFL Bans Them For Bose Deal

colin beatsBeats by Dre headphones have a great relationship with athletes, not such a great relationship with athletic leagues. Bose is the latest brand to negotiate a marketing deal that effectively gives the boot to Beats. The contract with the NFL bans them from pre-season practices and training camps, from actual games, and all televised interviews no matter where they are (in the locker room, during a press conference, etc). The NFL is responsible for enforcing the rule.

Previously, Sony entered into a licensing deal with FIFA and basically banned Beats from soccer matches. Both brands have clearly learned their lesson from the Olympics, in which Panasonic had a sponsorship deal and was overshadowed by all of the athletes walking around rocking their free Beats headphones.

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#PRWin? NFL Sponsor Verizon Clarifies Position on Domestic Violence

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So far, we’d be hard-pressed to name an organization whose handling of the NFL domestic violence controversy made it look good. While some of the league’s larger sponsors have issued statements about their disapproval of domestic abusers, they haven’t done much to back those statements up.

For example, here’s the initial statement on the Adrian Peterson story from Verizon:

“We are supportive of the NFL and, at this point, we are satisfied with our sponsorship of the Minnesota Vikings…In fact, for the past several years we have collaborated with the Vikings on several programs to raise awareness of the impact of domestic violence, an issue Verizon has had a long-standing commitment to.”

Yesterday, Forbes contributor/Media Carmudgeon writer Charles Warner shared a message that the company sent him in response to a story criticizing the league; he thought it was good enough to warrant a follow-up post with the headline “Great PR.”

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The NFL, Domestic Violence and the Press Release That Wasn’t

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Today we bring you a guest post from PR/marketing industry veteran Jane Hoffman.

Get It Right

The St. Valentine’s Day massacre of Ray Rice cold-cocking his then-fiancée in a Jersey casino elevator finally set off a firestorm that must continue to burn.

When trash-talking TMZ exposed the tape that everyone knew Goodell and Company had viewed back in February, we all finally saw what domestic violence looks like prior to a black eye covered up by Cover Girl and a turtleneck hiding finger marks from being lifted feet-off-the-floor prior to being hurled across the room by husbands and lovers, linebackers and defensive ends.

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