Posts Tagged ‘Nick Denton’
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Gawker Media founder Nick Denton had some choice words for the commenters on his eight sites, as well as for a couple attendees sitting in the front row at Ad Age’s Media Evolved conference on Tuesday in New York. During a “fireside chat” with Simon Dumenco, Ad Age’s editor-at-large, he was questioned about the sheer volume and often negative tone of comments on Gawker’s sites.
“You can moderate out the toxicity, but not the boring people. They haven’t violated any community guidelines, but they haven’t added to the discussion,” Denton replied.
Boredom was also clearly on his mind when he asked distracted conference attendees seated up front, “By the way, are we boring you?” But Denton’s take on Gawker’s evolution, re-design, editorial goals, interaction with well-known readers and the value of social media was anything but boring.
The media traffic wars are heated folks. It started, it seems, a couple of weeks ago, when the Pew Research Center’s Project for Excellence in Journalism released a study showing that The Drudge Report is a major traffic driver, trumping social networks. The Washington Post disputed this and The Huffington Post took a closer look at the reasons there may be some disparity in the numbers.
After a tumultuous redesign and resolving some SEO issues, Gawker chief Nick Denton is saying that traffic numbers are back to their previous highs. Last week, The New York Times‘ CEO Janet Robinson said more people are paying the new digital subscription fee than they thought, good news for its audience and share numbers. And now today, Yahoo is saying, “Check us out because everyone else seems to be.” (I’m paraphrasing there.)
So what the heck are people actually reading?
When Kevin Prince joined Gawker last month as PR manager, promoting the company’s bloggers to broadcast outlets was a stated goal of both Prince and his new boss Nick Denton. After the news yesterday of “The Craigslist Congressman,” the writer who broke the story, Maureen O’Connor, appeared on Piers Morgan Tonight to talk about how the story came about. Clip below.
Gawker, Deadspin, and Jezebel have gotten overnight makeovers. It can be distracting to fans of these sites. So much time was spent on the conversion that there are fewer stories to dunk into your Monday morning coffee. And a lot of time was spent giving a a virtual looseleaf binder to go along with lengthy tutorials on how to navigate through these sites.
Wait…how to navigate a blog? Isn’t a big part of a blog’s allure the ability to read, scroll, and click on highlighted words to go to other juicy nuggets? Nice and easy right? Read, read, and read some more?
Kevin Prince has joined Gawker Media as PR manager. Previously, Prince was a producer CBS’ The Early Show and has worked with MSNBC.
According to the memo from Gawker head Nick Denton, Prince will be using his TV know-how to promote the company’s bloggers to TV producers.
“Producers will soon be able to view a trending story on Gawker, Gizmodo, Jezebel, or any of the other entities, and have a direct contact to the expert, and video and photos associated with it,” Prince told us via e-mail.
The effort will coincide with the new layout that will soon be launched. Although Prince emphasized that while the redesign is good for promotional purposes, “the talent is here.”
Prince can be reached at email@example.com. The memo is after the jump.
Four PR people crashed the New York Observer Power 150 List this year, a ranking dominated by extremely rich and powerful people in finance and politics, topped off with a healthy mix of media moguls and editors from all sides of the MSM wars including Anna Wintour, Henry Blodget, Tina Brown, Arianna Huffington, David Remnick, Nick Denton, Scott Dadich, (responsible for WIRED‘s app), and Dennis Crowley (Foursquare super Mayor)
The “purely subjective, data-free ranking” includes:
Howard Rubenstein (#17)–Founder of Rubenstein Communications, and godfather of New York PR
Steve Rubenstein (#78)–The “fresh-faced heir apparent” to the empire, credited as a force behind the restoration of the High Line
Peggy Siegel (#86)–Called the city’s “most notorious publicist” by the chatty, salmon-colored newspaper
Richard Edelman (#133)–Davos regular, and President and CEO of independent megafirm Edelman Public Relations. We’re sure he’s enjoying his characterization as “one of the truly good guys in an industry not known for them.”
Also notable is the inclusion of MDC Partners Chairman Miles Nadal at #94. Nadal joins the list for acquiring a string of interesting small and midsize marketing, social media and PR firms to bolt on to his growing advertising conglomerate.
Flowtown: How To Market Like a Pro on Twitter
Chicago Tribune: FTC cracks down on fake online endorsements; Agency attempts to punish fake reviews, force disclosure
New York Times: After Building an Audience, Twitter Turns to Ads
Well, maybe not. However, social media focused agency Attention — home to former PRWeek editor-in-chief Keith O’Brien — has taken to internet stunts lately as a way to get noticed, and their latest is a dig at Gawker Media.
The agency launched a web site titled, “What Would Nick Denton Pay For These Things I Found In A Bar.” It plays off the continuing lost iPhone saga, in which Gawker Media chief executive Nick Denton said the company paid $5,000 for Apple’s next iPhone version, after it was found in a Silicon Valley bar.
When visiting founditinabar.com, one will find the following messages, for example:
DEAR NICK – I FOUND
A PROTOTYPE OF MARK ZUCKERBERG’S PRO-MODEL ADIDAS SANDAL IN A BAR. HOW MUCH CAN I GET?
DEAR NICK – I FOUND
THE ZODIAC KILLER’S IPAD IN A BAR. HOW MUCH CAN I GET?
DEAR NICK – I FOUND
CHARLIE SHEEN’S AMEX STATEMENTS IN A BAR. HOW MUCH CAN I GET?
Asked about the site, agency founder Curtis Hougland said, “Talk is cheap. We learn by doing. We want to experiment with new ideas and technologies before we recommend them to clients. Also, we are trying to show that social media does not require a lot of money or production. Just good ideas, and the ability to say yes.”
Denton did not immediately respond to a PRNewser request for comment.
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