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Posts Tagged ‘Nick Denton’

THR ‘Most Powerful’ List Reflects New Media’s Influence

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The Hollywood Reporter just released its annual “most powerful people in New York media” list, and the most surprising thing about it is how unsurprising the new listings are.

Former Mayor Michael Bloomberg provides the story’s lede–and while the piece mentions the expansion of Bloomberg TV and Businessweek, everyone knows that it’s still all about those terminals.

The big news, though, is the addition of the names you’ve come to know from the digital side.

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Can HBO’s Silicon Valley Improve Silicon Valley’s Reputation?

Yesterday HBO debuted the trailer for Mike Judge‘s sitcom Silicon Valley.

Looks like a Big Bang Theory/Workaholics mash-up: they’re nerds, but they aren’t one-dimensional punchlines; they’re Millennials, but they don’t spend all their time figuring out how they can manage to do less work.

In an amazing coincidence, Napster/Facebook guy Sean “Don’t Call Me Justin” Parker used the same weekend to offer a pitch-perfect demonstration of why SV may want to update its operating system.

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Don’t Try to Pay Gawker to Place Your Clients’ Links

shutterstock_123477490-1Former PR professional and reigning purveyor of righteous indignation Hamilton Nolan has a message for “stealth” marketing firms: how dumb are you, again?

In short, an agency specializing in SEO sent him a series of emails “bribing” him to insert clients’ links into his totally unrelated Gawker posts in order to push their names up higher in Google search results.

This shouldn’t come as much of a surprise to anyone, but we are a little shocked by the marketer’s insistence and his willingness to provide links to clients’ content when he should have known right away that Nolan would shame him in public by reprinting all of his emails.

Of course PR would never do such a thing, because it’s strictly the domain of “shady” marketing firms and we have ethics. But this would technically qualify as paid media…

We wonder about the real-world value of links placed in posts like this one, which just happens to be a helpful list of marketing tips that somehow did not include our wise headline.

Was $80 really the best they could do? Nick Denton should take that offer as a personal insult.

The (False) Truth About Viral Content

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Quite a few of us saw this picture last week. Tens of thousands shared it, and many used it as inspiration for a blog post or op-ed. Depending on your political affiliation, it was either a perfect embodiment of the “childish” government shutdown or yet another example of “The Media” manipulating the narrative to make a predetermined point.

Or maybe it was neither. But since millions saw it and drew their own conclusions, does that even matter?

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Gawker’s Nick Denton on Boredom, Commenters, and Niche Audiences

An image from Deadspin's Tiger Woods coverage.

Gawker Media founder Nick Denton had some choice words for the commenters on his eight sites, as well as for a couple attendees sitting in the front row at Ad Age’s Media Evolved conference on Tuesday in New York. During a “fireside chat” with Simon Dumenco, Ad Age’s editor-at-large, he was questioned about the sheer volume and often negative tone of comments on Gawker’s sites.

“You can moderate out the toxicity, but not the boring people. They haven’t violated any community guidelines, but they haven’t added to the discussion,” Denton replied.

Boredom was also clearly on his mind when he asked distracted conference attendees seated up front, “By the way, are we boring you?” But Denton’s take on Gawker’s evolution, re-design, editorial goals, interaction with well-known readers and the value of social media was anything but boring.

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Media Undecided About Which Sites People Are Actually Reading

The media traffic wars are heated folks. It started, it seems, a couple of weeks ago, when the Pew Research Center’s Project for Excellence in Journalism released a study showing that The Drudge Report is a major traffic driver, trumping social networks. The Washington Post disputed this and The Huffington Post took a closer look at the reasons there may be some disparity in the numbers.

After a tumultuous redesign and resolving some SEO issues, Gawker chief Nick Denton is saying that traffic numbers are back to their previous highs. Last week, The New York TimesCEO Janet Robinson said more people are paying the new digital subscription fee than they thought, good news for its audience and share numbers. And now today, Yahoo is saying, “Check us out because everyone else seems to be.” (I’m paraphrasing there.)

So what the heck are people actually reading?

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Gawker Makes Good on Broadcast Goal

When Kevin Prince joined Gawker last month as PR manager, promoting the company’s bloggers to broadcast outlets was a stated goal of both Prince and his new boss Nick Denton. After the news yesterday of “The Craigslist Congressman,” the writer who broke the story, Maureen O’Connor, appeared on Piers Morgan Tonight to talk about how the story came about. Clip below.

Gawker Redesign: Is Change Good?

GawkerDeadspin, and Jezebel have gotten overnight makeovers. It can be distracting to fans of these sites. So much time was spent on the conversion that there are fewer stories to dunk into your Monday morning coffee. And a lot of time was spent giving a a virtual looseleaf binder to go along with lengthy tutorials on how to navigate through these sites.

Wait…how to navigate a blog? Isn’t a big part of a blog’s allure the ability to read, scroll, and click on highlighted words to go to other juicy nuggets? Nice and easy right? Read, read, and read some more?

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Former ‘Early Show’ Producer Joins Gawker as PR Manager

Kevin Prince has joined Gawker Media as PR manager. Previously, Prince was a producer CBS’ The Early Show and has worked with MSNBC.

According to the memo from Gawker head Nick Denton, Prince will be using his TV know-how to promote the company’s bloggers to TV producers.

“Producers will soon be able to view a trending story on Gawker, Gizmodo, Jezebel, or any of the other entities, and have a direct contact to the expert, and video and photos associated with it,” Prince told us via e-mail.

The effort will coincide with the new layout that will soon be launched. Although Prince emphasized that while the redesign is good for promotional purposes, “the talent is here.”

Prince can be reached at kevin@gawker.com. The memo is after the jump.

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Rubensteins, Edelman, Siegel, Nadal on the Observer‘s Power 150 List

Four PR people crashed the New York Observer Power 150 List this year, a ranking dominated by extremely rich and powerful people in finance and politics, topped off with a healthy mix of media moguls and editors from all sides of the MSM wars including Anna Wintour, Henry Blodget, Tina Brown, Arianna Huffington, David Remnick, Nick Denton, Scott Dadich, (responsible for WIRED‘s app), and Dennis Crowley (Foursquare super Mayor)

The “purely subjective, data-free ranking” includes:

Howard Rubenstein (#17)–Founder of Rubenstein Communications, and godfather of New York PR

Steve Rubenstein (#78)–The “fresh-faced heir apparent” to the empire, credited as a force behind the restoration of the High Line

Peggy Siegel (#86)–Called the city’s “most notorious publicist” by the chatty, salmon-colored newspaper

Richard Edelman (#133)–Davos regular, and President and CEO of independent megafirm Edelman Public Relations.  We’re sure he’s enjoying his characterization as “one of the truly good guys in an industry not known for them.”

Also notable is the inclusion of MDC Partners Chairman Miles Nadal at #94.  Nadal joins the list for acquiring a string of interesting small and midsize marketing, social media and PR firms to bolt on to his growing advertising conglomerate.

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