Posts Tagged ‘Nickelodeon’
When a company’s primary audience is under the age of 12, will the public expect that company to promote only products and behaviors deemed “healthy” by third-party standards or trust it to develop its own?
To put it another way: does Cookie Monster really need to eat vegetables?
Senators and advocacy groups pushing to limit snack food ads on kids’ programs celebrated last year when The Walt Disney Company, partnering with Michelle Obama‘s “Let’s Move” anti-obesity campaign, promised to stop running spots for foods that don’t meet suggested federal nutrition standards by 2015. Disney’s chairman said the decision was “about smart business.”
Despite pressure to follow suit, Nickelodeon has chosen to continue using its own internal benchmarks—which earned praise from the same senators and advocacy groups—when deciding which food ads to run.
No one in the PR industry can resist a story that involves high-powered U.S. Senators, the health of American children and a juggernaut entertainment brand focused on profits. Indeed, the current health debate surrounding Nickelodeon contains drama of Shakespearean proportions.
Regardless of one’s view on the role of government, the dynamics of the family unit or society’s responsibilities to protect its children, from a public relations perspective, Americans see health as an important and challenging issue. We love the freedom to make personal decisions unfettered by the government or outside organizations. And we also love our children and want to protect them from those who seek to profit from selling our kids unhealthy products. And that is where the PR battle lines are being drawn with Nickelodeon right in the middle.
Nickelodeon generally has a clean, wholesome image. Chuck E. Cheese and junk food brands, which advertise on the Viacom-owned network, have a more complicated relationship with the public, particularly parents whose job it is to raise healthy kids. But now groups such as the Prevention Group, Center for Science in the Public Interest and the Berkeley Media Studies Group are teaming up with four Senators in an effort to convince Nickelodeon to stop running ads that market sugary, salty and greasy foods to kids and tweens. Read more
The most compelling aspect of public relations is that the public keeps changing. Our attitudes toward everything in life from sexuality to profanity constantly evolve, and this makes understanding the public more of an art than a science.
Philips Norelco knows this. That’s why the razor brand took a slight risk in dropping a bleeped-out F-bomb in its most recent commercial, “I’d Date Me.” Regardless of your moral compass, we think it’s pretty funny. (Watch the video above and see if you agree.)
Perhaps what Philips Norelco knows is that there is nothing funnier than absurdity, and there is nothing more absurd than thinking bleeping out a bad word will spare anyone from knowing what word is being smothered. It’s not like these commercials are being aired on Nickelodeon.
Saying a profane word makes us listen to it, but bleeping out a profane word makes us say it in our own heads. As PR people, we can’t help but wonder if there will ever be a day when the F-bomb becomes mainstream enough to be pronounced unmolested.
Is the public ready for profanity, or are those words still too offensive?
Imagine for a moment that you work in the marketing/communications department at Nickelodeon, PBS Kids or any other huge kids’ brand. What better time to schedule your next big product rollout than right before Christmas! Need a strategic hook? Disguise your promo materials as educational tools—you can familiarize members of your target audience with your brand’s newest innovations while winning approval from their parents!
Think about it: As television ownership and cable subscription rates decline, parents “are increasingly putting mobile devices into preschoolers’ hands and laps”–which creates some great new promotional opportunities for brands that appeal to young kids.
Ahead of this weekend’s Kids Choice Awards, airing on Nickelodeon, SodaHead has gathered opinions about some of the best in family entertainment over the years.
SodaHead is a site that offers polling services and the chance for brands to interact with the youths. According to the poll, the best family movie of 2011 was Puss In Boots, the best for the 00′s was Harry Potter, and the best boy band is Backstreet Boys (incorrect; NKOTB forever).
OutCast Communications has rebranded as The OutCast Agency, launching a new website yesterday. Founded in 1997 as a hi-tech firm, Alex Constantinople, the firm’s new partner and COO, said the new name reflects the shifts that have happened over the past 13 years.
“Both the words ‘hi-tech’ and ‘PR’ have evolved and changed so much,” she said, adding that the client base and the type of work the firm is doing now is different. “The name change helps us encompass what we are. It will help us as we continue to evolve our services.”