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Posts Tagged ‘Nickelodeon’

Love for Bikini Bottom Hits Rock Bottom

Source: WPTV

Cute, right? Keep reading.

I’m a kid at heart. In fact, it can be argued that I have “Peter Pan Syndrome” — I may grow older but possibly never grow up. That said, I never really appreciated SpongeBob SquarePants until my lovely children showed up.

From watching that greatness on Nickelodeon every morning to listening to the CD “Best Day Ever” in the car on the way to daycare…well, wait. The CD was a skosh much. It actually caused me to run off the road a couple of time out of sheer delirium, watery eyes and bouts with insanity, but that’s a different story pending a court case with my insurance company.

Anywhoo, I am familiar with the lovable kitchen sponge, his meowing snail and imbecilic starfish BFF (voiced by the great Bill Fagerbakke of “Coach” fame).  As the ‘Jeopardy’ connoisseur that I am, I even know ‘Bikini Bottom’ is real. No really. Suffice to say, if a proud papa can see the reality of a cartoon, it is easy to understand how fandom could get a little askew for SpongeBob, right?

Take this tragic story from CNN about U.S. Army Sergeant Kimberly Walker, who survived two tours in Iraq but could not escape the malevolent ire of an abusive boyfriend. One of the only sources of happiness Sgt. Walker had in life was watching SpongeBob SquarePants.

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Should Brands Always Follow Suggested Standards?

When a company’s primary audience is under the age of 12, will the public expect that company to promote only products and behaviors deemed “healthy” by third-party standards or trust it to develop its own?

To put it another way: does Cookie Monster really need to eat vegetables?

Senators and advocacy groups pushing to limit snack food ads on kids’ programs celebrated last year when The Walt Disney Company, partnering with Michelle Obama‘s “Let’s Move” anti-obesity campaign, promised to stop running spots for foods that don’t meet suggested federal nutrition standards by 2015. Disney’s chairman said the decision was “about smart business.”

Despite pressure to follow suit, Nickelodeon has chosen to continue using its own internal benchmarks—which earned praise from the same senators and advocacy groups—when deciding which food ads to run.

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Why Nickelodeon Can’t Kid Around with the Nutrition Debate

No one in the PR industry can resist a story that involves high-powered U.S. Senators, the health of American children and a juggernaut entertainment brand focused on profits. Indeed, the current health debate surrounding Nickelodeon contains drama of Shakespearean proportions.

Regardless of one’s view on the role of government, the dynamics of the family unit or society’s responsibilities to protect its children, from a public relations perspective, Americans see health as an important and challenging issue. We love the freedom to make personal decisions unfettered by the government or outside organizations. And we also love our children and want to protect them from those who seek to profit from selling our kids unhealthy products. And that is where the PR battle lines are being drawn with Nickelodeon right in the middle.

Nickelodeon generally has a clean, wholesome image. Chuck E. Cheese and junk food brands, which advertise on the Viacom-owned network, have a more complicated relationship with the public, particularly parents whose job it is to raise healthy kids. But now groups such as the Prevention Group, Center for Science in the Public Interest and the Berkeley Media Studies Group are teaming up with four Senators in an effort to convince Nickelodeon to stop running ads that market sugary, salty and greasy foods to kids and tweens. Read more

What’s the Public’s F*#king Deal with Profanity?

The most compelling aspect of public relations is that the public keeps changing. Our attitudes toward everything in life from sexuality to profanity constantly evolve, and this makes understanding the public more of an art than a science.

Philips Norelco knows this. That’s why the razor brand took a slight risk in dropping a bleeped-out F-bomb in its most recent commercial, “I’d Date Me.” Regardless of your moral compass, we think it’s pretty funny. (Watch the video above and see if you agree.)

Perhaps what Philips Norelco knows is that there is nothing funnier than absurdity, and there is nothing more absurd than thinking bleeping out a bad word will spare anyone from knowing what word is being smothered. It’s not like these commercials are being aired on Nickelodeon.

Saying a profane word makes us listen to it, but bleeping out a profane word makes us say it in our own heads. As PR people, we can’t help but wonder if there will ever be a day when the F-bomb becomes mainstream enough to be pronounced unmolested.

Is the public ready for profanity, or are those words still too offensive?

Kids’ Brands Go Mobile for Product Rollouts and Promos

Babies play with iPad Imagine for a moment that you work in the marketing/communications department at Nickelodeon, PBS Kids or any other huge kids’ brand. What better time to schedule your next big product rollout than right before Christmas! Need a strategic hook? Disguise your promo materials as educational tools—you can familiarize members of your target audience with your brand’s newest innovations while winning approval from their parents!

November brought news of kids’ network Nickelodeon creating educational apps for kids, and a recent New York Times article clarified the purpose of these apps: promoting Nickelodeon’s TV properties.

Think about it: As television ownership and cable subscription rates decline, parents “are increasingly putting mobile devices into preschoolers’ hands and laps”–which creates some great new promotional opportunities for brands that appeal to young kids.

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Johnny Depp, ‘Puss in Boots’ Tops in Family Entertainment

Ahead of this weekend’s Kids Choice Awards, airing on Nickelodeon, SodaHead has gathered opinions about some of the best in family entertainment over the years.

SodaHead is a site that offers polling services and the chance for brands to interact with the youths. According to the poll, the best family movie of 2011 was Puss In Boots, the best for the 00′s was Harry Potter, and the best boy band is Backstreet Boys (incorrect; NKOTB forever).

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OutCast Communications Rebrands as The OutCast Agency

OutCast Communications has rebranded as The OutCast Agency, launching a new website yesterday. Founded in 1997 as a hi-tech firm, Alex Constantinople, the firm’s new partner and COO, said the new name reflects the shifts that have happened over the past 13 years.

“Both the words ‘hi-tech’ and ‘PR’ have evolved and changed so much,” she said, adding that the client base and the type of work the firm is doing now is different. “The name change helps us encompass what we are. It will help us as we continue to evolve our services.”

The firm still works with tech clients such as Facebook and Yahoo, but also lists companies like Nike among its clients. After the jump, an excerpt of the e-mail that was sent to clients yesterday.

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