Ratings are Nielsen’s bread and butter, so you can imagine the upset when it was discovered that recent numbers may have been “misattributed.”
From the New York Times:
Nielsen, the television research firm, acknowledged on Friday that it had been reporting inaccurate ratings for the broadcast networks for the last seven months, a mistake that raises questions about the company’s increasingly criticized system for measuring TV audiences.
The error wound up benefiting one network, ABC, while negatively affecting the others, according to people briefed on the problem. In a telephone call with reporters, Nielsen executives would not confirm that it had resulted in added viewers for ABC, saying they could not discuss individual clients.
How does a company recover from such a taint? Read more