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Posts Tagged ‘Nissan’

Nissan Blames Agency for Tweet Knocking Tesla

Last week Elon Musk’s Tesla Motors poached Nissan’s PR chief to lead its marketing and communications efforts. We can see why the larger company might respond by one-upping the upstart, but based on its response to a quippy tweet, we do not think this clip summarizes its strategy moving forward:

While the tweet mentioned by Autoblog Green [H/T Jalopnik] focused on the New Jersey Motor Vehicle Commission’s decision to block the company from implementing its direct sales model in the state, it’s all in good fun between competitors on social, right?

Maybe not. Nissan immediately deleted the image and blamed it on its social media agency. Pic after the jump.

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Tesla Hires Former Nissan PR Chief to Lead Comms and Marketing Efforts

Tesla-Model-SAt the end of last week, Elon Musk‘s award-winning, famously combative electric car company Tesla Motors gave the world another sign that it’s very serious…about corporate communications.

According to this Ecomento headline, the company “poached” Simon Sproule, who previously headed communications for Renault-Nissan, for the VP of comms and marketing position.

Why make this move? Primarily because, in the words of InsideEVsJay Cole, Sproule helped Renault-Nissan become “the runaway leader when it comes to selling pure electric cars”. Also: Mr. Musk has always been the company’s most visible spokesperson. And while he may be a genius, he is not known as the world’s greatest media relations guy.

But this isn’t the only big PR move Tesla has made so far in 2014.

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Here’s the Only Zombie Snowmen Ad You Need to See Today

Apropos of your post-lunch Friday afternoon lull, here’s that rare car ad that does something ever-so-slightly creative by working with the bizarre “zombie snowmen” theme.

On the one hand, this TBWA Canada Nissan spot probably wouldn’t disprove the “Super Bowl ads aren’t worth the money” study we discussed last week.

On the other hand, it’s more consistent than both World War Z and The Walking Dead. And the acting is a little better too.

(H/T Marketing Mag)

Would You ‘Follow’ Your Favorite Brands on Spotify?

And we were just starting to like Spotify.

Thom Yorke‘s least favorite streaming music service wants to partner with brands to create “sponsored playlists” and other sly promotional features that have yet to be revealed. In what might be the world’s most incredible coincidence, this announcement comes two days after Apple announced the coming launch of iTunes radio, which will be supported by such brands as McDonald’s, Pepsi and Nissan.

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Update: Facebook Restricts Ads on Controversial Pages

Facebook vowed to crack down on offensive content on its site back in May after multiple advertisers — including auto giant Nissan — pulled their ads from the social networking site. At the time, Facebook was facing protests from social activist groups — especially those associated with gender equality — due to the company’s failure to remove pages dedicated to gender-based hate speech and misogynistic content.

In May, Facebook said of the issue,”…it has become clear that our systems to identify and remove hate speech have failed to work as effectively as we would like, particularly around issues of gender-based hate. In some cases, content is not being removed as quickly as we want.  In other cases, content that should be removed has not been or has been evaluated using outdated criteria.”

The company promised that it would take steps to improve, like reviewing and updating guidelines, updating training for its review teams, increasing accountability for creators of harmful content, and establishing more formal and direct lines of communication between itself and rights groups.

Now, Facebook is taking it a step further; the company has declared that, beginning this week, it will remove ads on pages that contain “any violent, graphic or sexual content.” In other words, even though certain pages may not technically violate Facebook’s community standards policies — and therefore cannot be forcibly taken down — the social network will remove advertising from pages that it deems offensive or controversial. Read more

Facebook Vows Action After Advertisers Pull Ads Due to Site’s Failure to Bar Misogynous Content

Facebook has vowed to take action after feminist activists — upset about Facebook’s failure to ban and/or remove misogynous content from its site — sent more than 5,000 e-mails to Facebook’s advertisers and garnered more than 60,000 posts on Twitter, prompting advertisers like Nissan to say that they would withdraw advertising from the site.

Although women’s groups have complained to Facebook about misogynous content in the past, the issue heated up least week when a collective led by Women, Action and the Media; Laura Bates of the Everyday Sexism Project; and Soraya Chemaly, a writer and activist, published an open letter asking Facebook executives to “ban gender-based hate speech on your site.” The letter cited Facebook pages with names like “Violently Raping Your Friend Just for Laughs”, “Kicking your Girlfriend in the Fanny because she won’t make you a Sandwich,” and other pages that featured graphic descriptions and imagery of women being abused.

In what could prove an industry-wide reminder of the power of advertisers (which actually demonstrates the power of consumers), over a dozen of the companies contacted by the activists — including automotive giant Nissan — agreed to pull their ads from Facebook until appropriate action was taken to rectify the situation. David Reuter, a spokesman for Nissan, said on Tuesday that his company has stopped all Nissan advertising on Facebook until it can be sure its ads will not appear on pages with offensive content.

“We thought that advertisers would be the most effective way of getting Facebook’s attention,” said Jaclyn Friedman, the executive director of Women, Action and the Media. “We had no idea that it would blow up this big. I think people have been frustrated with this issue for so long and feeling like that had no way for Facebook to pay attention to them. As consumers we do have a lot of power.”

In response to the upheaval, Facebook published a blog post on Tuesday, admitting its own shortcomings and laying out a plan for improvement. The post read in part:

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Can Japanese Auto Brands Use PR to Stand Out After Recall?

Japanese auto brands have walked a tenuous PR line for decades now. They enjoy a reputation for being reliable, durable and aesthetically pleasing, but the brands behind them also run the risk of blurring into a single, amorphous marketing entity.

Because the public groups Japanese cars and most other Japanese products under the same national umbrella, these brands must work extra hard to differentiate themselves from each other. They even suffer through the same PR fails! For example, the latest auto recall scandal involves Honda, Toyota, Nissan and Mazda and 3.4 million vehicles whose passenger side airbags could “deploy with too much force, sending shards of metal into the passenger area”. OK then!

This revelation presents a litany of PR challenges, the most notable being the public’s collective question, “If these brands all use the same airbags and airbag technology, what actually makes them different?”

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Nissan Selects Stratacomm as AOR

Nissan North America has chosen Stratacomm as its AOR after a competitive search. Work will include media relations, thought leadership, and event management for the brand across the U.S. According to a press release statement from John Fitzpatrick, senior partner with Stratacomm, Nissan has 20 new vehicles launching in the next two years.

Stratacomm counts among its specialty areas automotive, transportation, and energy and environment.

[image: Nissan's 2013 Infiniti JX coming off of the assembly line. Via WSJ]

‘Virtual Nobodies’ Promoting the Nissan Juke For About $1,000

Rather than hiring celebrity endorsers for its new car, a rep at Nissan told they’ve hired “virtual nobodies” to drive around in the first two Jukes available in the U.S.

Jason Sadler and Evan White, the two guys who started I Wear Your Shirt, are tweeting, blogging, and creating other online content for the new car brand at a cost to Nissan of about $1,000, much less than the usual cost to get a famous name to Tweet about a company. I Wear Your Shirt is a marketing and branding company, providing businesses with online promotional services as well as offline promotions, with workers wearing t-shirts for the companies that have purchased the space.

“You might spend a ton of money for someone with a ton of followers or fans, and then get absolutely nothing–it may just be a flash in the pan,” Sadler is quoted. “Nissan is not really taking that chance, because it’s not costing them much at all.” Still, it would be interesting to learn what comes out of this campaign.

The story also goes back to the discussion about popularity versus influence. Today’s the last day to cast your vote in the latest PRNewser Poll.

[Image via]