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Posts Tagged ‘obesity’

APOCALYPSE WATCH: Krispy Kreme Sells a 2,400-Doughnut Box

krispy kreme

No, those aren’t Cheerios.

Ladies and gentlemen, start your arteries.

America has never been more aware of its weight problems than it is right now. The CDC tells us that obesity has more than doubled among children and quadrupled among adolescents in the past 30 years. The dieting industry is a billion-dollar business.

In the other corner, Krispy Kreme proudly says, “Screw that PR. We like a nation with curves. Lots of them!

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THIS JUST IN: Study Says ‘Cheap, Fast Food Could Contribute to Obesity’

THIS JUST IN 2I know, right?!

I mean in this world of microwavable news and drive-thru headlines, you would think this country would not have missed this before now. Fret no longer, fellow Americans. The American Cancer Society (ACS) has put those fears to rest, thanks to its latest press release.

In this “groundbreaking” release, the ACS cites a review that says fast food and its dastardly inexpensive price points are to blame for obesity.

Reasons for this rise in obesity have been suggested in the review, such as “snack food, automobiles, television, fast food, computer use, vending machines, suburban housing developments, and portion size.”

*facepalm*  Read more

Mexico Isn’t Buying Coca-Cola’s ‘Healthy Lifestyle’ Spin, Either

It’s not just Michael Bloomberg, guys—our neighbor to the south doesn’t seem fazed by Coke‘s latest “soda can be part of a healthy, active lifestyle” message either.

As Coca-Cola looks to offset diminishing American sales by targeting other areas, public advocacy organizations within Mexico are running PSA campaigns designed to warn the public about the dangers of soda consumption. It’s especially relevant this summer: Mexico, which is second to the U.S. in soda consumption per capita, surpassed us in June to become the most obese of the world’s major economies.

See a pattern developing here?

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Coke and Pepsi Get Real with Calorie Counts

As PR professionals, we know that transparency is an important attribute for any marketing campaign or brand image. Embracing reality is a wise strategy–even if it means being candid with details that the public may find ugly, undesirable or disturbing.

A lack of transparency breeds doubt, suspicion and distrust. The public won’t remain loyal to any brand that greets challenges with obfuscation or employs evasive tactics when dealing with customers. Venerable soda brands Coke and Pepsi seem to understand these points, and they are now taking a big public relations step by offering calorie counts on vending machines that stock their beverages.

In the midst of a much-publicized obesity epidemic, Americans are prone to place blame–and hopefully reverse the circumstances that got us into this peculiar situation. This means the public is taking a closer look at what they put into their bodies and taking more responsibility for their dietary habits. In order to do this the public needs information to make educated decisions, and calories counts are a sensible place to start. Read more

Dear McDonald’s McRib: No One Loves a Tease

Love is complex and often painful, but nothing is worse than being in love with a tease.

Today, McDonald’s announced—through a memo leaked to Ad Age—that the McRib sandwich won’t be available this coming fall. America will have to wait until December to continue its tangy and delicious love affair with the McRib.

As with all strategic teases, this move is designed to leverage attention and expectations. Not being able to have something makes you want it more, and McDonald’s, which typically offers the McRib in October, has concluded that an end-of-the-year release allows for the greatest possible profit margin.

To fill the pork sandwich vacuum, McDonald’s will feature a Cheddar Bacon Onion Angus burger. Though some may argue its better to settle than to be alone, for those of us in love with the McRib, there is no alternative. Angus? Puh-lease. Read more

Bloomberg’s Soda Ban Just Happened

Get ready to get angry, freedom fighters: The New York City Board of Health just passed Mayor Michael Bloomberg’s controversial ban on selling super-sized drinks at restaurants, movie theaters and everywhere else that people go to have fun (note: this statement may or may not be a slight exaggeration).

We have to say that we’re surprised by this event, despite the fact that the members of the board were appointed by the mayor himself. After Bloomberg lined up a few weight loss industry bigwigs to support his plan, we wondered whether he was truly set on passing the plan or just wanted to take every opportunity to call attention to the relationship between sugar and obesity.

But it’s happening: the vote was 8-0 with one abstention, one absence and one vacancy. Despite public opposition to the ban, it will go into effect in March–and fines will begin flying in June. Health Commissioner Dr. Thomas Farley called the vote “historic”; Bloomberg tweeted that the ban is “the single biggest step any gov’t has taken to curb obesity,” and that “It will help save lives.”

Expect lawsuits to follow; opponents are “are exploring all possible paths to prevent the new ban from taking effect next year”, and we are fairly certain that Bloomberg will embark on a big PR push to emphasize the potential benefits of this unprecedented development. Read more