We generally wouldn’t advise brands to indulge in meme-jacking, or co-opting the trajectory of a “Gangnam Style” or Harlem Shake-type web trend to win more exposure. Did anyone really like that pistachio ad? Old Spice, however, just schooled us on the subtle art of riding a meme. The brand’s social media team produced a pop culture mash-up by simply dubbing audio from the “screaming goat” clips currently dominating the Internet over an ad that ran during the Super Bowl.
Sometimes we think we are hilarious and then internet screaming goat trends show us what funny really is. youtu.be/Z10Hrsx7FBY
— Mr. Wolfdog (@OldSpice) March 1, 2013
It’s the best kind of social media win: lots of attention for very little work.