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Posts Tagged ‘Old Spice’

9 (More) Brands That Gave Us Their Takes on ‘Mad Men’

mad-men-poster season 7

While our own Tonya Garcia already offered a quick list of social media promos tied to last night’s “Mad Men” premiere, we couldn’t resist a follow-up.

See, there was one question we just had to answer: Is real-time marketing deader than Don Draper’s career?

Find out after the jump!

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You Won’t Believe How Quickly This New Old Spice Campaign Goes Viral

Just when we figured the Old Spice guy had run out of tricks…

This video is OK, but the concept behind the campaign makes it great.

If you see a tweet or Facebook message from a friend telling you all about an illegal neck workout machine, a 100% solid gold headset or another, equally ridiculous “bro-tastic” product in the next few days, then you may get punked into watching a clip like the one above. Just click on theflatteringman.com or smellpulse.com or toughsheets.com to start.

The campaign includes nine different URLs and clips, and we took a couple of screenshots after the jump.

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Angry Moms Give Kraft Some Free Publicity

When not exaggerating its own membership, claiming responsibility for the cancellation of The New Normal (it was a bad show, guys), or failing to recognize Twitter‘s 140-character limit, the non-profit outrage organization One Million Moms searches pop culture high and low for the latest and greatest threats to its members’ conservative Christian sensibilities.

In the past, these easily offended mother hens wagged their fingers at everyone from the Boy Scouts to The Cleveland Show and Dancing with the Stars. While we share the group’s distaste for any show featuring Tucker Carlson AND Kate Gosselin, we have to laugh about their latest pet cause—condemning this “disgusting” ad for Kraft salad dressing. Shame on those heathens, et cetera et cetera.

One question: do they not realize that they just gave this brand free publicity?

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Social Media Win: Old Spice Co-Opts ‘Screaming Goats’ Meme

We generally wouldn’t advise brands to indulge in meme-jacking, or co-opting the trajectory of a “Gangnam Style” or Harlem Shake-type web trend to win more exposure. Did anyone really like that pistachio ad? Old Spice, however, just schooled us on the subtle art of riding a meme. The brand’s social media team produced a pop culture mash-up by simply dubbing audio from the “screaming goat” clips currently dominating the Internet over an ad that ran during the Super Bowl.

It’s the best kind of social media win: lots of attention for very little work.

McKayla Maroney Probably Not Impressed by Her Own Meme

Not disappointed?We think it’s safe to say that last week was a great one for McKayla Maroney. Not only did she bring home the gold as part of the US Gymnastics Fab Five (that’s “Fierce Five” if you ask them); she also won silver in the women’s vault competition. Not too shabby!

And yet, Maroney’s been making waves all over social media this week as part of a clever meme based on a single photo that speaks volumes: After placing second in the vault event because of a last-minute slip, the gymnast looks a little…disappointed. You might even say that McKayla is not impressed with winning the silver.

Maroney cleared the air during an appearance on The TODAY Show yesterday, stating that she was “just disappointed in what happened and how I performed” rather than the silver medal itself.

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So Old Spice Hasn’t Lost Its Mind

Last week, we thought Old Spice had gone crazy. Turns out they’ve gone crazy like a fox.

While we were lamenting the possible loss of Isaiah Mustafa, Old Spice and its ad firm Wieden & Kennedy have decided to kick its publicity up a notch by pitting its successful spokesperson against Fabio, who also has had a lot of success as a spokesperson.

Rather than letting its old marketing gimmick go stale, the brand has added a new element – a duel– to keep its marketing fresh and in the news. Kind of brilliant.

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Has Old Spice Lost Its Mind?

New Old Spice commercials have turned up on their own YouTube channel, but instead of featuring our fresh-smelling hunk Isaiah Mustafa talking manliness to us with all that bass, these things star hunk of the olden days Fabio just saying stuff that no one cares about. Nooooooo!

SheKnows.com notes that these videos aren’t feeling the love on YouTube. P&G says it’s not replacing Mustafa. Maybe Isaiah is busy with his new film career, and the company is testing the waters with other spokesmen.

Does the magic have to end? Who else will women look at after they look at their man? Nooooooooo!

When Should Your Brand Get a New Mascot?

McDonald’s CEO Jim Skinner took a stand on behalf of Ronald McDonald at last week’s annual shareholders meeting in the face of criticism that the clown mascot promotes unhealthy eating habits and childhood obesity.

“Ronald McDonald is an ambassador for McDonald’s, and he is an ambassador for good,” Skinner said. “He does not advertise unhealthy food to children.”

Still, people continue to take issue with the mascot, wondering whether Ronald should be retired. Today, food website Epicurious asks whether there should be a change.

Recently, we’ve watched Aflac turn their search for a new voice for its duck mascot into a news story. Old Navy finally bid adieu to its spokes-mannequins in recent months. Capital One has added Alec Baldwin to its commercials, so could the Vikings be soon making an exit? And Old Spice has toyed with the idea of an ad without man mascot Isaiah Mustafa.

So when is it time for a new face?

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New Old Spice Ad, But No Isaiah Mustafa

There’s a new Old Spice ad featuring a man in a suit who gets half-eaten by an alligator. This is not the shirtless, diamond-bearing Old Spice man Isaiah Mustafa that we’ve grown to love! Mashable says it’s unclear whether this means Mustafa won’t be returning to the role. P&G, say it ain’t so! What do you think folks?

No More Drama for P&G

In a Bloomberg story, P&G is talking up some big numbers resulting from the Old Spice/Isaiah Mustafa “Smell Like a Man Man” campaign:

— Number of impressions (people who saw, read, or heard about commercials): 1.8 billion.
— Number of YouTube views for Old Spice and related videos: 140 million and counting.
— Increase in Twitter followers for Old Spice: 2,700 percent.

With increasing activity on social media, P&G has big plans for Twitter, Facebook, and YouTube. But ratings for soap operas continue to decline, and the company has ended its 77-year sponsorship in the daytime dramas. The last P&G soap opera, As the World Turns, ended in September. It was P&G’s sponsorship that led to the term “soap opera.”

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