Just when we figured the Old Spice guy had run out of tricks…
This video is OK, but the concept behind the campaign makes it great.
If you see a tweet or Facebook message from a friend telling you all about an illegal neck workout machine, a 100% solid gold headset or another, equally ridiculous “bro-tastic” product in the next few days, then you may get punked into watching a clip like the one above. Just click on theflatteringman.com or smellpulse.com or toughsheets.com to start.
The campaign includes nine different URLs and clips, and we took a couple of screenshots after the jump.