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Posts Tagged ‘OLSON’

Roll Call: Olson, Ogilvy PR, MWW and More

Olson announced that it has rebranded its public-relations and social-media unit as Olson Engage. According to Olson Engage president Bryan Specht, the new moniker better reflects the work the agency is doing – and winning – as it grows nationwide. The group has operated as Olson PR since Olson acquired Chicago-based Dig Communications in late 2010, but the increasing prominence of digital, social and experiential work at the agency necessitated a change. Headquartered in Chicago, with offices in Minneapolis, New York and San Francisco, Olson Engage’s clients include MillerCoors, Wrigley, and Kraft Foods, among others. (Release)

Ogilvy Public Relations (Ogilvy PR) announced that Suanne Buggy has joined the Sacramento office of Ogilvy PR West as vice president. Suanne will lend her extensive healthcare experience to key clients including the California’s Health Benefit Exchange, Covered California. Buggy joins Ogilvy PR with nearly 15 years experience in public policy, healthcare and foreign affairs. Most recently she was the senior communications officer for the California HealthCare Foundation. Previously she served as an sssistant secretary in the California Health and Human Services Agency and was a department deputy director in the California Department of Public Health. (Release)

Coinciding with zcomm‘s 24th year in business, the national PR and marketing agency has moved its headquarters from Bethesda, Maryland to Washington, DC. zcomm’s new address is: 910 17th Street, NW, Suite 1190, Washington, DC, 20006. As zcomm moved offices, it has expanded its staff to handle a wider scope of work involving healthcare, consumer, environmental and military industries. zcomm is a Marketing Communications agency and provides an unique mix of PR, marketing and media services that span news and promotions to reach niche and national audiences where they live, work and play. A certified Women’s Business Enterprise and Women-Owned Small Business, zcomm services corporate, government, associations and non-profit organizations. (Release) Read more

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As ‘The Office’ Winds Down, ‘Dunder Mifflin’ is Gearing Up

As fans of “The Office” prepare to say a fond farewell to their beloved Scranton-dwelling characters on tonight’s series finale, the real-life Dunder Mifflin paper company, launched in 2011 via a licensing deal between Quill.com and NBC Universal, is preparing to ramp up business with a well-placed ad.

The spot, created by PR agency Olson and crowdsourcing platform Tongal, will run tonight in five Dunder Mifflin “branch” markets (Scranton, Utica, Akron, Albany, Syracuse).

While back in 2011 some thought that the concept of reverse product placement in the form of an entire company was sure to be a failure, the real-world Dunder Mifflin has grown into a multi-million dollar brand that is now among the best-selling brands in the office-supply category. We guess having sales geniuses like Dwight in your corner can make all the difference, especially when he delivers nuggets of marketing gold like, “To me, success is simply the opposite of failure.” Indeed.

 

Roll Call: JSH&A PR, Vox Media, Olson, and Hill+Knowlton Strategies

JSH&A Public Relations welcomes Andria Rosell as a senior account supervisor. Rosell is responsible for developing and executing strategic public relations programs on behalf of The Hershey Company and ConAgra Foods. She is also overseeing the agency’s rebranding initiatives and providing new business support. Prior to joining JSH&A, Rosell was head of North American public relations and social media for The Pampered Chef, responsible for establishing and implementing product launch and charitable giving programs. (Release)

Vox Media named Marty Moe chief operating officer and group publisher and Joe Purzycki VP of national sales. Moe had previously been Vox’s chief content officer and was publisher of The Verge and Polygon, which he also co-founded. Purzycki was senior director of East Coast sales and managed account relationships with clients such as MSFT, P&G, BMW, Comcast, Unilever and others. (FishBowlDC)

At Olson, John Partilla has succeeded Kevin DiLorenzo as CEO. Partilla joins Olson from Dentsu Network West (which includes McGarryBowen, Firstborn and 360i), where he spent the last two years as chief operating officer of the Americas, Europe and Australia. Prior to his time at Dentsu, Partilla held senior-level posts at Time Warner and Clear Channel, and spent nearly two decades at Y&R, where he founded and served as CEO of its BrandBuzz unit. (AgencySpy)

Hill+Knowlton Strategies announced that Tim Luckett has been appointed co-chair of the global crisis communications and risk management practice.

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Roll Call: B-M, Krupp Kommunications, Pivotal PR

Navy Reserve Rear Admiral Vic Beck (left) has been named MD of the U.S. public affairs practice at Burson-Marsteller. Beck has been in the Navy Reserve for 25 years and serves as vice chief of information for the U.S. Navy. He’ll be based in Washington D.C. and Boston reporting to the chair of the U.S. PA practice, Nate Tibbits. Beck also has 20 years of public affairs experience working with companies and government organizations.

Krupp Kommunications (K2) has launched a parenting division led by Beth Feldman, former VP of comms at CBS and the founder of RoleMommy.com. The parenting division has already won new business like Zarbee’s and will be working with existing clients like Gaiam and the book Bonding Over Beauty by Erika Katz.

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Dig Communications is Now Olson PR

Dig Communications has officially changed its name to Olson PR, completing the transition that began in December when it was announced that Olson had acquired the PR agency. Peter Marino, Dig’s founder, will continue as president of Olson PR.

PR clients include MillerCoors, Wm. Wrigley Jr. Company, and Southwest Airlines. Olson has more than 400 staffers providing services across advertising, mobile, digital, and other areas. The PR practice works out of offices in Minneapolis, Chicago, New York, Los Angeles, San Francisco, and Milwaukee.

In the clip above, Marino talks about the relationship between social media and PR today.

For Its E-Card, OLSON Creates an Island

In today’s installment of “Look at this holiday e-card!” we turn to OLSON, which didn’t just send out its holiday greetings, but created a “magical isle” in the clouds with all sorts of wacky video and more. The island demonstrates the fake traditions and customs that come as a result of the “joyous union” of the OLSON and OLSONdenali  people. Click here to travel to NOSLO.

Olson Acquires Dig Communications

Olson is acquiring Chicago-based Dig Communications, extending its reach outside of Minneapolis. According to Ad Age, Olson’s staff total will rise to 360 employees and about 20 percent of revenue will now stem from PR.  Dig will become Olson PR.

Among Dig’s clients are MillerCoors, Mars’ Wm. Wrigley Jr. Co., and American Express. Olson clients include General Mills and Target.

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Roll Call: Ogilvy, Naked Communications, OLSON, and more

Louise Kehoe and Dan La Russo have been appointed co-leaders of Ogilvy PR‘s technology practice in the Western region. Kehoe joined the firm five years ago after a career in journalism, including 20 years with the Financial Times. La Russo has more than a decade of experience in tech PR.

Lisa Seward Perry and Amy Sheil have joined Naked Communicationsnew Minneapolis office as partners. Seward Perry was previously the creative director at Fallon. Sheil was previously media director at Crispin Porter + Bogusky.

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