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Posts Tagged ‘Olympics’

Don’t You Want to Watch This Awesome Pro-Gay Sochi PSA from Canada?

We were just writing about how brands can avoid getting themselves in a mess over LGBT issues surrounding the Sochi Winter Games, but the Canadian Institute of Diversity and Inclusion (yes, you read that right) found a way to turn a serious issue funny with this week’s best PSA.

It’s set to the Human League’s “Don’t You Want Me”, of course:

No explanation needed. Nice job, guys: great clip, clunky name.

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Will Sochi Winter Olympics Win the ‘Worst PR Ever’ Medal?

Sochi 2014 Company OlympicsNow, before you answer that close-to-rhetorical question, this doesn’t involve Munich or Atlanta. That’s too easy and something that doesn’t involve jokey-jokes.

Back to the show: think about any Olympics (that doesn’t involve human tragedy). Summer or Winter. Name the Olympic Games that has been a bigger punching bag.

Berlin, 1936, was hosted by a sardonic, mustachioed fellow who wanted “his Olympics” to move forward under an Aryan mindset. And then Jesse Owens stuck a bat right up his behind. (Go ‘Merica!)

Mexico City, 1968, featured an iconic picture with Tommie Smith and John Carlos with the black-gloved ‘Power to the People’ salute following their first- and third-place win in the 200m dash respectively. Right on.

Moscow, 1980, the U.S. team weren’t allowed to go because of the Soviet invasion of Afghanistan. Wait, what? Seems we would like a do-over compared to public sentiment about that #$%& country, but anywho.

And then, there’s Sochi. President Putin, please take the stand as we rattle off your many terrible PR achievements…

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Rio de Janeiro Has the Strangest Protest Ever: the Toilet Sit-in

rio toilet sit-in

Because some pictures don’t need cutlines.

All due respect to the great Stan Getz and Astrud Gilberto of 60s jazz fame, but when I think of “A Girl from Ipanema,” I’m afraid I will see beach bums dropping a deuce the next time I close my eyes and hum a snappy tune.

Why? This picture is the noted Ipanema Beach in Rio de Janeiro. And that’s a bunch of people dropping trow and sitting on toilets. It’s not some new tanning fad. Rather, it’s a protest. Apparently, Rio has an untreated water sewage issue and the city works are allegedly dumping said waste into the sea.

The group Meu Rio (My Rio) considered with the World Cup and 2016 Summer Olympics en route, it would be a great time to protest. I guess.

Well, Meu Rio, you’re number one…or number two. Go Rio!

Did Sochi 2014 Create a ‘Snitch Hotline?’

sochi-2014-logo-4The Olympics.

It’s a time when the world’s elite gather together and compete under a universal banner of truth and sportsmanship. That is, until steroids entered into the fray and now, it’s all about prestige, narcissism and getting the gold, baby!

To wit, Canada has decided one HGH-ridden stain (by the name of Ben Johnson) is more than enough foibles clouding its proud Olympic history. So, the Canadian Centre for Ethics in Sport has established a PR campaignan anonymous tip line for athletes suspected of getting the assist for the medal.

“No one wants to see a Canadian athlete receive a medal on Friday only to see it taken away on Saturday,” said centre president and CEO Paul Melia. “We lived that once. We don’t want to live it again.”

Yeah, hurts to miss that one, huh?

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International Olympic Committee Hopes Gay People Will Stop Being So Gay

Last night our own Tonya Garcia reported on some Olympics-sized jitters over at NBC. Seems the official home of the 2014 Sochi Winter Games is a little wary of host country Russia’s decision to pass some of the world’s most archaically homophobic laws, which promise to arrest anyone who dares discuss “non-traditional sexual relationships” with minors or even bothers to act “openly gay” at the games. Yes, that means athletes too…

NBC spokespeople claim that no advertisers currently plan to boycott the games due to this unfortunate development, but the story doesn’t end there.

You’d think the International Olympic Committee’s thinking would be more in line with the 21st Century; we’re sad to say that’s not the case.

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Rest in Peace, McKayla Maroney Meme

That's the one. Today in The Serpent Eats Its Tail news: I think we can all express some relief that McKayla Maroney has a sense of humor and hope that the “McKayla Is Not Impressed” meme will quietly resign itself to eternal rest after a very short and fitfully amusing life.

 

Bonus question for theater majors: We can’t be sure about this, but we think Maroney may have just broken the fifth wall. Thoughts?

The Ticker: Britain’s Olympic Glory; Paul Ryan; Brazil Prepares; Nook Tablet; Motorola Job Cuts

McKayla Maroney Probably Not Impressed by Her Own Meme

Not disappointed?We think it’s safe to say that last week was a great one for McKayla Maroney. Not only did she bring home the gold as part of the US Gymnastics Fab Five (that’s “Fierce Five” if you ask them); she also won silver in the women’s vault competition. Not too shabby!

And yet, Maroney’s been making waves all over social media this week as part of a clever meme based on a single photo that speaks volumes: After placing second in the vault event because of a last-minute slip, the gymnast looks a little…disappointed. You might even say that McKayla is not impressed with winning the silver.

Maroney cleared the air during an appearance on The TODAY Show yesterday, stating that she was “just disappointed in what happened and how I performed” rather than the silver medal itself.

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Ryan Lochte and Reality TV: A Perfect Match?

Sorry, no chocolate insideTake a moment this morning to imagine that you’re Ryan Lochte: You’ve just won two gold medals, two silvers and a bronze. You’ve appeared on the covers of Vogue, Time, and Men’s Journal. Most importantly, you’ve managed to defeat your arch nemesis and teammate Michael Phelps to reign atop the ranks of chlorine-tinged supermen for one brief, shining moment.

Now that you’ve made your mark on the world of sport, earned your 15 minutes as an international “brand” and made your requisite appearance in the British tabloids, the time has come for you to answer the question that vexes a nation:

The Bachelor” or “Dancing with the Stars?”

How about both? The world of reality TV is calling, and this morning good sir Lochte told Matt Lauer that he is “looking towards” it. After scoring endorsement deals with Gillette, Speedo, Gatorade and Ralph Lauren, the 6’2″ fish has let the world know that he’s ready to leave the water — or at least to trade the Olympic pool for the Pacific Ocean.

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Olympics Ads Boost Brand Perceptions for BP and Others

A recent survey conducted by YouGov BrandIndex in order to gauge the public’s perceptions of Olympics advertisers may prove that the coveted ad slots and expensive sponsorships are worthy investments, especially for certain brands with PR problems.

According to Ad Age, surveyors posed the same question for each brand: “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” YouGov then derived scores ranging from 100 to -100 by subtracting negative feedback from positive (For instance, a score of zero means a brand received equal parts positive and negative feedback).

Oil company and international pariah BP, whose public image has soured since the 2010 Deepwater Horizon spill in the Gulf Of Mexico, reportedly saw its score jump from a negative 5.9 in the week prior to the Olympics to a positive 2.6 during the first week of the games thanks to ads like this one. Only Visa, which, according to YouGov, spent $100 million to be a “Worldwide Olympic Partner”, saw its brand perception rise more during the same time period. Ted Marzilli, global managing director for YouGov’s BrandIndex service, told Ad Age, “We have seen the recovery with BP over the last year and a half…but I think its association with the Olympics is showing benefits.”

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