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Posts Tagged ‘Omnicom’

‘Diversity Is the New Black,’ Says Omnicom’s Tiffany R. Warren

Tiffany-Warren-articleTiffany R. Warren is Omnicom‘s senior vice president and chief diversity officer, but her work on diversity isn’t just a day job. In 2005 Warren created ADCOLOR, a non-profit devoted to promoting and paying tribute to diversity in the advertising, marketing, media, PR and entertainment industries.

For our latest So What Do You Do feature, Warren describes how ADCOLOR went from awards show to social movement, how the work of diversity officers has grown and what it takes to be an agent of change:

You have to like people. You have to like when people are hot messes and when they’re not. When they’re scared, when they fail and when they’ve failed you. You have to like every aspect of the human nature in order to be an effective change agent. We’ve had some not so good times in our industry and that’s [when] I grew the most as a professional and as a leader — during those times when people were doubting whether this industry could pull itself out of the hole of this lack of diversity.

For more from Warren, read, So What Do You Do, Tiffany R. Warren, Chief Diversity Officer for Omnicom Group?

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Publicis/Omnicom Merger Looks Less Likely Than Ever

publicis-omicron

If you were at all concerned about the pending holding company merger and the effects it might have on your business, you can join the principals at WPP in resting a little easier today. Analysts now say the chances of Publicis and Omnicom joining forces to win every account ever are less than even.

Earlier this weekWPP‘s Martin Sorrell gleefully told Reuters–via a little birdie–that the deal was about to fall through. Yesterday, The Wall Street Journal reported that analysts at Albert Fried had lowered the official odds to 40% (the previous number was 66%) while downgrading  the theoretical stock price from $70 to $56.

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Publicis Groupe Just Destroyed Your Holiday Greeting Card

We feel like we’re supposed to dislike the Publicis Groupe/Omnicom megalith for some reason, but we have to tip our Santa caps to them and their French CEO for a job well done on this “More the Merrier” video greeting card. It’s so complex and ridiculous that you really should check it out for yourself. First watch the intro from Maurice Levy:

After this it gets a little complicated: go to the greeting page, turn your webcam on and make sure to have as many faces around you as possible, because the more you have the crazier it gets.

Work from home? Don’t have any friends in the office? No worries: Publicis provides a helpful PDF filled with eager young faces that you can use to pretend. Screen shots after the jump.

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What Does the Publicis/Omnicom Merger Mean? (Part 2)

Yesterday we shared some of the many third-party predictions and analyses of the Publicis/Omnicom merger and what it will mean to the future of the advertising and marketing industries. To recap: On the financial front, industry revenue totals will probably stay steady—but the organization of the game will undoubtedly change.

The next question: what role will PR firms and professionals play in this new arrangement?

Richard Edelman believes that PR will act as “part of the supporting cast” in this ongoing soap opera in order to back up the newest and biggest players, Digital and Data. In other words (via The New York Times), it’s all about the mega-agencies chasing Google to reach more targeted users via Big Data number crunching.

Yet, despite this hyper-focus on math nerds, Edelman writes that individual “thought leader” voices within the PR industry will grow even more valuable as they bring crucial “small data” research and insights to the table that no Google analytics study can provide. Jack Marshall of Digiday even argues that the role of Big Data has been overstated because the numbers ultimately belong to clients, not agencies (and that the whole thing is really an accounting issue).

Back to our main query: how dramatic will the change be for PR?

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What Does the Publicis/Omnicom Merger Mean?

We’ve all heard enough about this weekend’s Publicis/Omnicom merger to know that it’s too big for our limited minds to even fathom, much less evaluate.

So many questions followed: will it lead to mass layoffs or protracted battles over antitrust laws? Will it doom boutique agencies that don’t get picked up by major “holding company” conglomerates? Will it change our jobs in profound and permanent ways?

These are all valid, fascinating issues that must be considered—and for now we’ll let other people do the thinking for us, starting with those smartasses at The Onion.

Surprisingly accurate! That headline stings a bit, though we finally understand why they didn’t hire us for the grad school internship we wanted so badly (should’ve learned to code in high school, dammit). On a more serious note, Richard Edelman is skeptical of this supposed sea change, writing:

Bigger does not mean better. My 84-year-old mother’s first reaction yesterday was that this reminds her of AOL’s* merger with Time Warner. “They were all screwed up for years,” she said.

In other words, don’t freak out…at least not yet. But there will be blood.

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Publicis and Omnicom Join to Create Agency Supernova, Inspire Twitter Jokes

This weekend we moved a step closer to The Singularity as the world’s two largest PR/marketing/advertising groups announced plans to join, creating one unstoppable media megalith that will easily pass WPP to become the biggest, most powerful group in the history of big, powerful groups.

Together, Publicis and Omnicom include agencies from Saatchi & Saatchi and Leo Burnett to BBDO and DDB Worldwide.

On Saturday and Sunday the two companies confirmed the move and released statements from co-CEOs Maurice Levy and John Wren, who made a public appearance together; Levy said the merger started as “almost a joke” six months ago. One thing the pair didn’t do was secure the Twitter handles @OmnicomPublicis or @PublicisOmnicom, a fact that allowed a couple of industry wise guys to have a bit of fun in the wake of the announcement:

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Spin the Agencies of Record

Laundry Service, an independent social media agency and sister agency to PR firm Middleberg Communications, was recently selected by specialty retailer Big M Inc. as digital AOR for its two discount women’s fashion brands, Mandee and Annie sez.

Laundry Service is currently responsible for creating Big M’s digital and social media marketing infrastructure and backbone as part of its rebranding and efforts to encourage “Mandee and Annie sez fans [to] continuously share their love for these iconic retail brands both online and in stores”. The cornerstone of the program to date has been promoting a partnership between Mandee and boy band One Direction to sell albums with a giveaway to a New York City concert on social media.

Procter & Gamble has hired Omnicom‘s Ketchum and Marina Maher Communications to handle global PR for its future Olympics efforts. The PR responsibilities do not include brand work but instead focus on the company’s corporate program on the global and regional levels, as well as within the host country. The team’s assignments, which include the Sochi 2014 Winter Olympics and the Rio 2016 Summer Olympics, target effective integration and coordination among brand programs and disciplines of various agencies and do not designate a single brand agency leader.

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Omnicom’s PR Revenue Grew 6.5 Percent in Q1

Omnicom earnings announcement for Q1 2012 showed an overall 6.5 percent revenue growth for the company’s PR business during the quarter, totaling $306.9 million. Organic growth was 4.4 percent for the quarter. PR accounts for 9.3 percent of Omnicom’s total revenue. Omnicom’s PR firms include Ketchum, Fleishman-Hillard, and Porter Novelli.

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Roll Call: HPRA, rbb PR, and MSLGroup

The Hispanic Public Relations Association has named its first national board of directors. Among those on the board are Oralia Michel, president of Omagen, who will serve as president of the board; Melissa Smith, EVP at RLPR who’s an at-large board member; and Lourdes Rodriguez, an account supervisor at VPE Public Relations who will serve as VP of programs. HPRA was founded in 1984 in Los Angeles. [via]

Sandra Fine (left) has been promoted to VP at rbb Public Relations. She joined the firm in 2005 as a senior account executive.

MSLGroup has announced a number of international appointments. Leonardo Sforza has been named MD in Brussels. He was previously head of research and EU affairs at Aon Hewitt. Richard Hayhurst has been named MD of the new healthcare practice in the MSL London office. He was previously the U.K. MD of Schwartz Communications, which was acquired in September 2011. And Adrian Rosenthal has joined MSLGroup in Germany as head of social media and digital. He was previously with Ketchum Pleon.

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Ketchum, The Modellers Partner for ROI Analytics Offering

Ketchum has partnered with market research agency The Modellers on a marketing analytics offering that will illustrate the ROI on a PR investment in order to help determine the best way to spend going forward for maximum effect. The two Omnicom companies will use marketing-mix modeling and other analysis to determine the PR ROI. This offering is in addition to Ketchum’s measurement tools.

David Rockland, partner and MD of Ketchum Global Research & Analytics; Mary Elizabeth Germaine, SVP of Ketchum’s research and analytics group; and Jeff Brazell, CEO of The Modellers will lead the new effort.

 

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