TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Orbitz’

Brands See Opportunity In Gay Marriage Ruling

We can all agree on one thing: today’s Supreme Court decision invalidating the 1996 Defense of Marriage Act was, is, and will continue to be a big deal. It’s not that the justices’ conclusions were a big surprise as most observers did not expect them to uphold existing gay marriage bans on the state or federal level. But it still inspired strong emotions for many Americans.

Of course, politicians of all stripes were quick to offer their takes on the issue.

In other words, the debate will go on. Now for the question of the day: how can brands turn this major cultural and political event into a great PR opportunity?

Read more

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Twitter Fight: Orbitz vs. Priceline

Today in social media brand wars, two longtime competitors face off on Twitter…with (sort of) hilarious results. In case you didn’t know, both @Priceline and @Orbitz claim to offer travelers the lowest available prices on tickets, rental cars and other accessories by “negotiating” with providers.

Priceline recently started an election-themed “Negotiator for President” promo campaign with the usual prizes and such–and Orbitz ran a similar “Vacation Party” campaign. Let the social media mockery begin:

It only got sillier from there. Read more

Orbitz Controversy As Big Data Issue

A Wall Street Journal article that claims Mac users are purposely getting pricier Orbitz recommendations drove Orbitz into response overdrive, with CEO Barney Harford backtracking a bit on what the paper said had been confirmed by company execs during a CNN interview.

“Orbitz executives confirmed that the company is experimenting with showing different hotel offers to Mac and PC visitors, but said the company isn’t showing the same room to different users at different prices,” the WSJ writes.

“Orbitz first confirmed Mac users’ preferences in October and began working them into the complicated mix of factors that determine its search results,” the story continues.

Read more

Travel Sites Set Their Sights on Business Travelers

One need only follow a few publicists on Twitter to see all of the airport check-ins, delays, landings, and layovers that the industry is making as part of the regular course of business. This week, there were a couple of announcements from Gogobot, a company that only launched in November 2010, and Orbitz that might make getting to and fro a little easier.

Read more