TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Patch’

AOL CEO Tim Armstrong Failed PR 101

Today in CEOs Behaving Badly: We understand why AOL chief Tim Armstrong was a little upset at the unfortunate struggles of Patch, his well-meaning $300 million experiment in hyper-local news content. He promised AOL that the venture would turn a profit by year’s end, and in order to bring this about he seemingly had no choice but to fire hundreds of the writers, editors, and managers at more than 400 individual Patch sites around the country.

But this hardly excuses the commission of a cardinal PR sin: letting his temper get away with him during a 1,000-strong conference call and firing an employee for taking a photo during his speech. It was mild as outbursts go, but it was recorded for the ages and distributed to every media outlet around.

This wasn’t just any employee, by the way; it was Patch’s creative director Abel Lenz. The fact that such a Trump-worthy incident was terrible PR should be obvious to all, but we’ll go into a bit more detail:

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Revolving Door: Robin Roberts announces new health battle, Changes at ‘The Cut’ blog and MSNBC

Robin Roberts announced on GMA this morning that she has a rare blood and bone marrow disease called MDS for which she is beginning treatment today. You can learn more about this disease here and watch video of Roberts revealing her illness here. But be warned, it’s absolutely heartbreaking. We wish Roberts a speedy recovery.

Christina Han has joined New York magazine’s The Cut blog as its first beauty editor. Gawker’s Maureen O’Connor announced last week she was joining the site as the first features editor.

New York Times reporter Charles Duhigg outlines five ways to get on the cover of the paper. There’s a lot of personal embarrassment involved. [via JimRomenesko.com]

Read more

Business Issues Aside, Patch Is a Good Addition to Your Media List

Perhaps taking a page out of Third Point’s activist investor guidebook, investment advisor Starboard Value has launched a proxy battle against AOL to get seats on the board and then push to unload local news outlet Patch.

Patch has had a lot of troubles. The latest effort to turn things around includes a restructure and cutting 20 managers. According to Forbes, “The days of AOL treating Patch like a garbage disposal for money are officially over.” So Patch, and by extension AOL, are having business model problems.

Read more