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Posts Tagged ‘Photoshop’

Ann Taylor Loft Has a Too-Detailed Explanation For This Photoshop Fail

ann taylor loftAnother day, another Photoshop mishap. This time it’s Ann Taylor Loft. They took this perfectly lovely model (above) and removed a few ribs, maybe extracted a few organs, and generally made a mess of things.

At this point, we know that these things happen. Whether it’s a misguided attempt to add a thigh gap, the omission of a shoulder, or a crotch that goes adios, folks are Photoshoppin’ like it’s going out of style. And when it happens, there’s an apology and a correction.

Loft has taken down the image — it’s available here and here — but they’ve also offered an explanation. What do you think of it?

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Target Needs to Put Its Legs Together

So, I’m sitting on my couch catching up on DVR recordings. One of my favorites is Comedy Central‘s absolute genius “@midnight.”

Host Chris Hardwick always starts the show with a high-octane “This happened on <insert your social media platform here> today.” And there was this picture.

targetfail

What in the red-and-white hell is that geometric gap between her legs? It’s certainly not a Bulls-eye, Target, so care to explain that deformity of this poor woman?

Of course not because they are still working around a certain Yuletide data breach so their PR reps are kinda busy at the moment. However, Target’s cracked photoshop crew were trying to make the waif pictured above even smaller because that always sells bikinis to real women, right? We can only hope that while Target is looking to cut costs while it invest in some heavy-duty, hack-proof security system, that they keep its proofreading group in marketing.

By the looks of that cavernous gap in the picture, someone was asleep on the job — or the edit button.

Angry Moms Give Kraft Some Free Publicity

When not exaggerating its own membership, claiming responsibility for the cancellation of The New Normal (it was a bad show, guys), or failing to recognize Twitter‘s 140-character limit, the non-profit outrage organization One Million Moms searches pop culture high and low for the latest and greatest threats to its members’ conservative Christian sensibilities.

In the past, these easily offended mother hens wagged their fingers at everyone from the Boy Scouts to The Cleveland Show and Dancing with the Stars. While we share the group’s distaste for any show featuring Tucker Carlson AND Kate Gosselin, we have to laugh about their latest pet cause—condemning this “disgusting” ad for Kraft salad dressing. Shame on those heathens, et cetera et cetera.

One question: do they not realize that they just gave this brand free publicity?

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10 Great Apps for PR Professionals

Today we bring you a guest post from Kelsey Libert reviewing ten top smartphone apps that can help PR pros.

Kelsey is a speaker, entrepreneur, and Internet enthusiast. She’s a chief development officer for a diverse website portfolio, where she runs the content development strategy and execution for several websites.

Thinking on your feet is essential for any PR pro. For example, consider the NFL Super Bowl XLVII ads. When Oreo leveraged a current event the second it happened, it resulted in a free to low cost campaign that earned nearly 15,000 re-tweets and more than 20,000 Facebook likes.

The catch is, in order to be on top of these current events, sometimes you need to be plugged in. This quick line of communication and organization depends largely on people moving quickly with technology. Below you’ll find ten mobile apps that will help you become a PR champion on the go.

1. LogMeIn (iPhone) LogMeIn Ignition (Android)
Mainstream media stories don’t usually coincide with your 9-5 job–some big events will end up happening while you’re off the clock. This is why it’s important to be able to plug into your office computer even when you’re not behind your desk.

The LogMeIn app offers free remote access to your desktop so you can open files, check your email, run programs and stay productive from your mobile device or any computer over the Internet. The LogMeIn app has the same encryption used by online banks, so you don’t even have to worry about security issues.

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Magazine Considers Ditching ‘No Models’ Policy

Brigitte, Germany’s most popular women’s magazine, hasn’t featured a single professional model in three years. Their 2009 decision to use only “real women” in their photos made international headlines; many deemed the move inspirational and groundbreaking in an industry ruled by waif-thin models, airbrushing and Photoshop. But now, as part of a top-to-bottom overhaul being planned by a new editor in chief, the magazine’s publishing house says it may be reconsidering that decision.

Why would Brigitte consider going back on what seemed like such a forward-thinking, self-esteem-friendly promise? According to German newspaper Sueddeutsche Zeitung, there may be a few reasons. The first is that “real women” with no modeling experience are harder for photographers and stylists to work with, and the process of doing so costs considerably more than simply contracting with a model’s agent. The second issue is that the change simply didn’t boost sales, and that fact has led many to question whether what seemed like an empowering policy was really nothing more than a publicity stunt.

Did seeing “real women” instead of models actually help reduce body image anxieties among Brigitte readers? Interestingly, the answer is no.

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