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Posts Tagged ‘Pinterest’

Here’s What You Need to Know About Pinterest’s Promoted Pins

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The first reports on Pinterest’s entry into paid media territory came way back in September, yet the “Promoted Pins” rollout has been more of a slow dribble. While first adopter Four Seasons received some press, for the most part all related stories have been teases designed to leave brands salivating at the potential.

Even a recent Wall Street Journal story calling the project an effort to “reinvent online advertising” noted that, while investors are convinced that Pinterest will prove profitable:

“The company declines to comment on precise timing, costs of the ads or who the first marketers will be.”

Vague enough for you? We recently spoke to Eric Schiffer, CEO of DigitalMarketing.com, for his take on what to make of this newest attempt to monetize social.

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11 Brands That Got Cheeky on Valentine’s Day

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FACT: Valentine’s Day is one of the few bright spots in an otherwise dour New Year for retailers.

Of course it makes sense for relevant brands to develop tailored VDay social campaigns, so today we thought we’d take a look back at some of the cheekier ones we noticed last week.

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Caribou Coffee Builds Five-Story-High Pinterest Board in Mall of America

Caribou Coffee Builds Five-Story-High Pinterest Board in Mall of America - PRNewser“Pinsperation.” It’s a thing. And brands are taking notice.

Pinterest has become a creative, direct way for brands to engage and inspire their fans and customers–a well-managed pin board can introduce new products, promote ideas, and reach new audiences. But one brand has taken the opportunity a step further by recognizing that inspiration is a two-way street; if a brand can inspire people through Pinterest, then it can also open itself up to be inspired.

Caribou Coffee, along with ad agency Colle+McVoy, has created a five-story-tall “Living Pinterest board,” and has parked it in the middle of the country’s largest shopping center, The Mall of America. The board features two large screens, which display photos from fans on Instagram and Twitter that are tagged with the hashtag #CaribouInspires. The coffee company has used the images and ideas from its customers as inspiration to create its new coffee, Real Inspiration Blend.

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Kroll Show Season Two Promises More PR Mockery

We didn’t really pay attention to Kroll Show last year because, as much as we love The League, we can’t imagine enjoying thirty minutes of pure Ruxin (sorry, Nick Kroll).

But the trailers for season two rolled out this week, reminding us that one of the show’s recurring skits traffics in all the worst PR stereotypes. Here’s one such clip (and yes, we know it’s a year old):

While we had high hopes because we like Jenny Slate, that one ranks a solid “meh.”

The “PubLIZity” Pinterest page is good for a chuckle, but Kroll might need someone who works in the business to advise his writing staff on coming up with better jokes.

Just a thought.

Study: How Will (Female) Shoppers Behave This Holiday Season?

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It’s the question that’s dogged every marketer for the past twelve months.

The quarterly “Why She Buys” shopping index, created by female-centric firm Lippe Taylor and influencer marketing company SheSpeaks, reached some revealing if not entirely unexpected holiday season conclusions after surveying more than 3,000 American women. A few of the big numbers:

  • 43% of women are “very” or “somewhat” concerned about their financial situations, up 19% from the prior year
  • 48% of women say they will spend less during the holiday season than last year, which is a 30% increase from the prior year
  • Women are equally likely to shop on Black Friday (50%) and Small Biz Saturday (33%) when compared to last year, while only 16% say they will shop on Thanksgiving

So they’re going to be shopping on Black Friday, protests be damned—but they’re only in it for the sales.

This isn’t a huge shocker, but the fact that the numbers have increased this year is worth noting.

Now what about digital?

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Study: Teens Can’t Decide Which Social Network They Like Least

shutterstock_139231757This week Facebook admitted that it’s witnessed a big drop in use among teens, who apparently no longer want to post selfies where grandma can see ‘em.

If you work anywhere near social media, this might be a big deal—but then you probably hear lots of predictions as to which network will rule the crucial Millennial demo or which will be the new rising star (Hint: it’s Pinterest). Our reaction to the news? Meh.

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Study: Marketers Think PR Should Handle Social Media

Marketers. Heh.

“No, I said ‘click send’…”

In case you weren’t aware, there’s a debate going on over who should handle a given brand’s social media presence. We think you might be pleased with the answer: it’s us!

Back in July, a study by staffing agency The Creative Group told us that ad/marketing executives everywhere plan to spend more on social media next year, though this was before Instagram and Pinterest announced new paid promos so the results are all but irrelevant now. We’re more interested in their follow-up survey on the structure of social media operations, in which the same ad/marketing execs said they think PR should handle social.

Here’s the infographic for percentages:

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Pinterest Promises Promoted Pins Won’t be as Annoying as You Think

pinterest-icon_logoThis morning, I woke up to a message from Pinterest in my inbox. Normally, I check these notifications to see which of my friends have sent me hilarious cat-related memes or have re-pinned my latest Halloween-themed decorating finds. So, I was surprised to find that this message was of an entirely different nature, and was from Pinterest’s creator, talking to me (for some reason) about his family. Here’s how it began:

“Just over a year ago, my wife and I welcomed our son into the world. Since his first day, I’ve been pinning fun things we can do together, right now while he’s still little and later when he gets older. I know many of you do the same. Pinterest is where you keep your wishlists, vacation plans, dream home ideas, and other things you want to do soon and in the future.”

Lovely sentiment, I thought. I DO, in fact, use Pinterest to document the dreams of my heart and desires of my soul. But…why are you telling me this? Then I continued reading.

“That’s why for us, it’s so important that Pinterest is a service that will be here to stay. To help make sure it does, we’re going to start experimenting with promoting certain pins from a select group of businesses.”

Oh, I see where this is going.

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How the Pros Use Pinterest to Build Buzz

Fast Company recently reported that Pinterest was not only one of the most visited sites in the country, but also that purchases made through the site bring in twice the revenue per order than through Facebook or Twitter. With traffic only showing signs of increasing and the site releasing free analytics tools, there has never been a better time to start using Pinterest to your advantage.

Yet, many marketing and PR pros using the platform say that just posting a pretty photo isn’t enough. For tips on how your client can start pinning with the best of them, read How to Make Pinterest Work for Your Brand.

– Nicholas Braun

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Branding Fail: Tablet for Women Met with Cries of ‘Sexism!’

Remember Bic‘s disastrous “Bic for Her” line of pens? Well, get ready for the next installment of you’ve-got-to-be-kidding-us with this female-targeted “brandering.”

Ladies: Have you been dreaming of your very own tablet with which to organize your Stepford Wives lives full of nothing but recipe swapping, calorie-measuring and clothes shopping? Do you find yourselves bewildered by the complexity of the (obviously male-targeted) tablets currently on the market? Well then the ePad Femme is for you!

Manufactured by the Dubai-based Eurostar Group, the ePad Femme comes with every app any woman could ever want pre-loaded: the list includes such necessities as “Women’s Assistant” (the logo for which is a scale wrapped in a tape measure…gee, we wonder what that’s for), “Finest Perfume for Women,” “Clothing Size Conversion”, “Shopping List”, and “Our Groceries.”

Now, to be fair, we do have a Pinterest account that features boards dedicated to fitness, recipes, a dream closet, etc.–but we also have boards dedicated to our careers, our non-weight-obsessed hobbies and other interests.

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