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Posts Tagged ‘PitchEngine’

The Value of a Press Release Is (Apparently) Five Dollars

Since it’s a (week)day, it might just be time for yet another post on the value of the press release.

This morning Derek DeVries, senior associate at Lambert, Edwards and Associates, noticed this promoted post on Facebook:

ICYMI, Fiverr is the startup that promises to help you do anything for the not-at-all arbitrary price of $5.

The list of tasks included under that flimsy umbrella just happens to include a big category for “find public relations professionals,” all of whom seem eager to compose said releases for the stated fee.

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Is the Press Release Ready for Its Latest Makeover?

Tiny Pitch

We know, we know: you’re tired of reading stories about whether the press release is dead or not. So are we!

One of the most/least surprising findings in the Business Wire survey we posted on last week held that “traditional” releases are still quite valuable for journalists covering big-name corporate clients.

And yet.

We’ve covered Jason Kintzler‘s PitchEngine a good bit in the past thanks to his ongoing efforts to convince PR “to do more than attach a word doc to an email when it comes time to pitch.”

He does have a new product called Tiny Pitch to show you, but we were interested in a longer conversation about the state of the pitching process and the blunt instruments we use to do it.

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PitchEngine/Cision Partnership Ends, Both Have New Services To Offer

The partnership between PitchEngine and Cision, which began in 2011, has ended, with PitchEngine announcing plans for what CEO Jason Kintzler says is “a new kind of content distribution and deployment.”

Cision customers no longer have access to PitchEngine’s social media publishing services. However, in the press statement, Kintzler says, “Cision was notified of this change back in December, so there shouldn’t be any surprises”). Instead,Cision made an announcement of its own about changes in its service offerings. Read more

Here’s Your PitchEngine Mobile PR App

Dear PR pros: Are you interested in creating “stunning” content on the go with your smartphone or tablet? If so, we urge you to reconsider–typing on those tiny keypads is both annoying and notoriously inaccurate! Don’t even get us started on auto-correct…

That being said, if you’d simply like a shiny new tool to help you strategize and coordinate pitches and branded content projects more efficiently, then PitchEngine‘s new “automated PR mobile app” may well be of interest. After a September sneak preview, the company just released its newest invention on the impressionable world of public relations.

Founded in 2009, PitchEngine has one key selling point: Its platform’s ability to empower businesses, marketers and PR pros to create expansive web pages, or “social media releases”, in place of traditional pdfs and mass emails, thereby more effectively distributing content via all relevant messaging platforms. Now the company has released a new app tailoring that service to mobile users.

The given “sample pitch” isn’t too fancy–it’s a social media-enabled press release about a new Madonna statue at Madame Tussaud’s–but the accompanying demo video is short and, at the very least, interesting:

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Three Tips to Increase Sharing on Facebook

Recent research conducted by PR Newswire and Crowd Factory found that Twitter is more effective than Facebook for sharing press releases. In many ways, that’s because Facebook isn’t really designed for this purpose.

“I’m not sure Facebook is often the ideal platform for sharing press releases,” Attention founder and partner Curtis Hougland told us during a phone conversation. It’s a sentiment shared by others we’ve spoken to.

Nevertheless, there are some ways that you can maximize Facebook ‘s ability to share your news.

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Six Tips For Making Your Press Release Twitter Friendly

Last week, we reported on results from a PRNewswire/Crowd Factory study that found Twitter drives more traffic to press releases than Facebook. So how do you make your press release more Twitter friendly?

-“It starts with the headline,” says Sarah Skerik, PRNewswire’s VP of social media. “The press releases that got the most shares and views were those that had headlines that were in the range of 120 characters, which makes them the perfect tweetable link.”

The number of characters is important for retweeting.

“You need to leave retweet space to remove any barriers for audiences,” said Tom Becktold, SVP of marketing at Business Wire. “A lot of people want to add a little comment so leave 20 or 30 characters.”

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Tech Round Up: Google Stories Abound, and More

A lot is going on this week with our daily technology tools, and some of it is not going over well.

Google Reader has been updated with some changes, has been reviewed poorly, leading one to even call it an “epic tech fail.” The “like” button has been banished, and replacing it with the +1, a Google Plus option, is not everyone’s cup of tea. People like having a choice on how to share an article.

And Google’s not done yet. It also revamped the Gmail program, boosting the inbox search capabilities and the density of the layout, so users can see more emails per page on a smartphone or tablet.

Insiders speculated these Google announcements were to be followed by an even bigger launch: a Gmail app for the Apple iPhone. That would be useful if it worked!

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News from Quora, Klout, Cision, and More

Remember Quora? Business Insider thinks they might be getting millions in another round of fundraising. Are you (still) using Quora? Should we be using it (again)?

Next week, Klout is introducing some changes to its scoring. According to a post on its blog, Klout’s People Rank is getting a tune up after a three month renovation project. The site says some users could see their scores drop after the changes, but it’s a sacrifice for accuracy.

Cision has introduced Cision Social Publish, a feature that uses the company’s PitchEngine partnership to distribute news across a number of social media platforms and with a variety of different content. The dashboard for the feature includes a Facebook app to publish stories on a company page, unlimited publishing on the PitchEngine site, and the choice to integrate newsfeeds.

And Business Wire announced this week that it has an expanded relationship with the AP. More news y’all!

Tools Round Up: Cision, PitchEngine, Klout, Bing, and More

Cision has partnered with PitchEngine, bringing together PitchEngine’s social publishing services with Cision’s PR and marketing software. Cision is also investing in PitchEngine, taking a minority stake in the company. Both Cision and PitchEngine have recently introduced new services. Moreover, Cision’s U.S. lead Peter Granat recently told us that the company has completed a lengthy digital strategy transition. The release and announcement video are available here.

CrowdGather, a network of forums and subject-specific message boards, has acquired Yuku.com, a company that manages these forums and boards. According to CrowdGather, the acquisition will increase the company’s monthly traffic 50 percent to 235 million.

Klout announced this week that 100 million people have Klout scores. Twitter has also hit the 100 million mark, and offers a breakdown of its users. But unlike so many others in the tech arena these days, the company insists it doesn’t want to go public.

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Roll Call: GCI Health, Hawaiian Airlines, PitchEngine, and More

GCI Health has three executive announcements. Catherine Falcetti joins the firm as an SVP. She was previously with MSLGroup for 11 years, most recently serving as an SVP in their healthcare group. Also joining from MSLGroup is Robyn Leventhal who is a VP at GCI now. Besides her healthcare work, Leventhal also brings FDA regulatory experience. Julie Fleisher joins as a VP from Ruder Finn where she was a VP of corp comms. She has worked with a number of pharma clients over the years.

Ann Botticelli has joined Hawaiian Airlines as SVP of corporate communications and public affairs, effective October 3. She will step down from her position as VP of community relations and comms at Kamehameha Schools on September 30. She’s replacing Al Hoffman who is retiring on October 3. [via MauiNow.com]

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